Your story of becoming a highly successful author coach starts here.
If you have a passion for books and editing, becoming a coach can be an incredibly fulfilling career path. Aspiring writers are always looking for a reliable author coach who can guide them from a blank page to a finished product.
To do that, you need to create author coaching packages that offer the structure and support writers need to complete their manuscripts.
This guide will teach you how to build and price your own book coaching packages so you can turn your expertise into a profitable online business.
Learn how to structure your offers, set your rates, and attract clients who need your help.
What Are Author Coaching Packages?
Author coaching packages are structured service offers that provide writers with the guidance they need to complete their projects, from outlining the initial concept to explaining the entire publishing process.
With author coaching packages, you:
- Sell a complete transformation process instead of charging by the hour.
- Make your coaching services significantly simpler to market and sell to your target audience.
- Ensure your clients receive the comprehensive support they actually need to succeed.
These bundles typically combine one-on-one time, resources, and feedback into a clear roadmap for the client.
What is book author coaching?
Book author coaching is a specialized mentoring service where you help writers plan, draft, and polish their work. A book coach acts as a sounding board, an accountability partner, and an industry guide all rolled into one.
Your role includes:
- Helping a client write a book from scratch
- Guiding them through the complex writing and publishing landscape
- Assisting clients in finding the right publisher or navigating the self-publishing route.
Whether they’re writing nonfiction or a novel, your goal is to help them become a published author by the end of your time together.
What are good author coaching packages examples?
Creating sample packages helps you visualize what you can offer to clients at different stages of their journey. You can adjust these examples to fit your specific style and the types of writing projects you want to support.
Example 1: Creative Kickstart Package
This entry-level package is designed for writers who are just getting started and need help refining their core concept.
- Inclusions: One 60-minute strategy call, a custom outline, and two weeks of email support.
- Pricing: Charge around $300-$500
Example 2: Manuscript Momentum Package
This mid-level package offers ongoing support for writers who need help completing their manuscript over several months.
- Inclusions: Bi-weekly coaching sessions, detailed feedback on up to 50 pages a month, and a book proposal review.
- Pricing: Charge around $1,500-$3,000
Example 3: Bestseller Blueprint Package
This high-end package provides comprehensive support from the first draft all the way to book marketing and pitching.
- Inclusions: Weekly coaching calls, unlimited email support, full developmental editing, and a strategy for securing a book deal.
- Pricing: Charge around $5,000-$10,000
When structuring these tiers, review different coaching offers to see what fits your audience best. You want to make sure you’re fully equipped to help clients succeed at writing books.
8 Author coaching packages and pricing from real coaches
Looking at successful professionals in the industry can give you inspiration for your own business. Here’s how some established coaches structure their offers to help writers achieve their dreams.
1. Daniel J. Tortora
Daniel focuses on American non-fiction authors who want an experienced guide to navigate the book publishing world.
Examples:
- Book Proposal Coaching Package for Traditional Publishing ($399): Includes query letter and proposal template, two one-hour coaching calls, a list of non-fiction publishers, and customized pitching plans.
- Self-Publishing Coaching Package ($399): Covers self-publishing checklist, access to course and tutorials, book description and author bio editing, cover and layout consultation, and two one-hour coaching calls.
2. Nina Amir
Nina is a bestselling author who provides personalized mentoring to help you go from aspiring to published fast.
Examples:
- Monthly package ($797): Includes four hours of coaching to help you determine your next steps and formulate a strategy for finding a traditional publisher.
3. Josh Steimle
Josh is a bestselling author who coaches high-performance entrepreneurs looking to publish business books.
Examples:
- Full-service Book Coaching (starts at $120,000): One year of intensive coaching that covers strategy, editing, publishing, and securing media placements for his clients.
4. Jaime Fleres
Jaime helps healers and mission-driven professionals turn their life stories into best-selling books.
Examples:
- Book Concept Coaching ($2,200): Best for writers looking to clarify their goals, concept, outline, and plans.
- Manuscript Coaching ($4,800 for three months or $9,450 for six months): Two private coaching sessions per month, structural and organizational support, draft review of up to 4,000 words, writing feedback, voice calls, access to online course, and a copy of The Author Playbook.
5. Linden Gross
Linden provides expert assessment and developmental editing for writers who want to write compelling stories.
Examples:
- Bronze Plan (starts at $500/month): Includes two 30-minute phone coaching sessions monthly and one hour of manuscript reading and assessment.
- Silver Plan (starts at $750/month): Includes four 30-minute phone coaching sessions monthly and two hours of manuscript reading and assessment.
- Gold Plan (starts at $1,400/month): Includes eight 30-minute phone coaching sessions monthly and four hours of manuscript reading and assessment.
- Platinum Plan (starts at $2,700/month): Includes eight 60-minute phone coaching sessions monthly and ten hours of manuscript reading and assessment.
6. Dinah Laprairie
Dinah is a certified coach who works with nonfiction and memoir writers who want thoughtful editorial guidance.
Examples:
- Mini Blueprint Strategy Session ($399): Helps authors turn their vague book idea into a one-page actionable plan.
- Clarity and Confidence: Shaping Your Book ($2,250): A 12-week coaching engagement for developing publishable manuscripts.
7. Alice Harman
Alice specializes in helping authors write children’s non-fiction book projects with confidence.
Examples:
- Creative Kickstart (£270): One hour of private coaching, email support, recording, action plans, and session notes.
- Set Up for Success (£690): Three hours of private coaching over three months, review of up to 1,000 words, digital tool kit, and proposal templates.
- In It Together (£1240): Six hours of private coaching over six months, review of first and second drafts up to 3,000 words, digital tool kit, and proposal templates.
8. Lulah Ellender
Lulah is a memoir and life‑writing coach who helps authors shape personal stories into publishable books.
Examples:
- Getting Started (£450): Includes a one-on-one Zoom call, a set of goal-setting questions, and feedback on your synopsis and first 50 pages.
- Mentoring (£1000/month): Covers weekly Zoom calls, email support, monthly line edits, deadlines, and author profile and platform development.
If you’re still wondering about how to price for specific requests, you can always ask interested clients to book a call with you to discuss which tier fits their needs.
How to Create Author Coaching Packages (Checklist)
Learning how to create coaching packages is about combining your expertise with actionable milestones. This structure ensures you help authors and give their book the best chance of standing out in a crowded market.
☐ Assess needs: Understand what authors truly struggle with.
☐ Define goals: Clarify the exact writing goals your package will solve.
☐ Bundle value: Combine your coaching and feedback into one distinct timeline.
☐ Structure sessions: Decide if you’ll meet weekly or monthly on platforms like Zoom or Google Meet.
☐ Include resources: Add templates that help them with publishing a book.
☐ Test offers: Pitch your package to early clients and gather feedback.
5 Common mistakes to avoid when building author coaching packages
Many new coaches make critical errors that drain their precious energy and ultimately hurt their clients. Avoiding these common pitfalls helps you deliver a highly positive and memorable coaching experience.
- Overcomplicating the offer: Including too many calls will exhaust you and completely overwhelm your new client.
- Making vague promises: Promising general success instead of a completed manuscript confuses potential buyers.
- Underpricing your time: Low prices attract uncommitted clients who rarely put in the work to finish.
- Skipping strict boundaries: Failing to set response times leads to endless late-night messages from anxious writers.
- Ignoring the market: Focusing only on the process of writing books while forgetting to teach basic marketing and promotion strategies.
Free author coaching package template PDF
Starting from scratch can be intimidating for any new professional entering the market. Using a proven coaching package template saves amounts of time and keeps your offers highly professional.
Package name: [Outcome-focused name, e.g., “Complete Manuscript Planning Package”]
Description: [1-2 sentences summarizing what this package does and who it’s for]
Ideal client: [Describe the type of client this is designed for and their situation, goal, and challenge]
Package inclusions:
- [Number] x one-on-one coaching sessions ([duration, e.g., 60 min per session])
- [Assessment type]
- [Resource or toolkit included]
- [Check-ins, email support, or async guidance]
- [Final deliverable, e.g., one-page writing plan, proofreading and editing, proposal, and pitching guide]
Duration: [e.g., Three or six months]
Outcomes:
- [Specific result 1, e.g., “Clarity on book concept ideas”]
- [Specific result 2, e.g., “Review of query letter and pitch proposal”]
- [Specific result 3, e.g., “Edited manuscript of up to 4,000 words”]
Pricing: $[amount] | Payment plan available: $[amount] x [number] months
Booking: Calendar link or contact form for booking a discovery call
Refund policy: [State your refund terms clearly]
You can easily adapt this format or explore done-for-you digital products to rapidly enhance your client resources.
How to Price High-End Author Coaching Packages
Setting the right price confidently communicates the true value of your hard-earned expertise and time. If you want to know how to price coaching packages, focus on the client outcome and the value that you provide.
- Value the outcome: Price based on the career impact of having a published book, not just by the hours you coach.
- Assess the competition: Research what others charge to make sure your rates reflect your unique value in the market.
- Offer payment plans: Make high prices accessible by splitting them into manageable monthly installments.
- Increase rates gradually: Raise your prices as your clients achieve success and provide glowing testimonials.
Just remember: Clients paying for high-ticket coaching expect a premium experience and demand serious results.
The best way to price premium confidently is to have a strong Magic Pill offer you know will sell.
How to sell your author coaching packages
Selling your services becomes easy when you focus on relationship building instead of pushy tactics. Get coaching clients by demonstrating your genuine interest in their success.
- Be supportive: When a prospect says, “Tell me about your book coaching,” you should listen to their vision first to build trust.
- Listen deeply: Ask probing questions about their specific challenges.
- Share stories: Relate to their struggles with your own writing experiences.
- Explain the process: Show them how you’ll help write their manuscript.
- Highlight outcomes: Help them imagine how their lives will look when they become authors.
- Call to action: Invite them to enroll and start pitching agents and publishers.
By leading with empathy, you show them exactly why you are the best fit for their project.
Turn the Page to Your Next Chapter
When you offer author coaching packages, you’re not just helping an author finish their book. You help them achieve their happily-ever-afters.
And now that you know how to create and price your own coaching offers, your next chapter can finally begin.
Go from a good coach to a great one. Attract premium clients willing to pay what you’re worth. Convert a steady stream of raving fans lining up to work with you.
All it takes is this 3-Step Blueprint to Become a Highly-Paid Coach. This plug-and-play framework changed the lives of hundreds of coaches.
Author coach Philp booked high-ticket calls and secured $10K. Sara earned over $20K while having fun.
Yes! I Want to Become a Highly-Paid Coach Too!
