When I started running virtual summits back in 2015, I didn’t think of myself as a brand coach. I was just focused on helping entrepreneurs get noticed and land more clients. But then, the emails started rolling in.
“Liam, how are you building these recognizable brands? Can you teach me how to do the same?”
At first, I didn’t think much of it. But by 2018, after launching my first course and seeing hundreds of students crush it, I realized I was coaching all along – helping people build strong brands that turned heads and got results.
Fast forward to today, I’ve helped entrepreneurs grow their brand presence, build massive email lists, and create offers that bring in consistent, high-ticket coaching clients.
The best part? Watching people go from “I’m not sure if this will work” to absolutely owning their space online.
In this guide, we’ll dive into what a brand coach actually does, how to become one, and how you can start building a business that lets you work from anywhere. Plus, I’ll introduce you to some killer brand coaches who’ve built their names by doing things differently.
If you’ve ever thought. “I could help people with this branding stuff,” you’re in the right place.
Table of Contents
What is a Brand Coach?
Every brand needs a solid brand strategy behind it. As a brand coach, you help businesses navigate through the noise and find their unique voice. You’ll work with clients to refine their messaging, develop strategies, and craft authentic offers that truly reflect their mission. Think of it like being a coach on the sideline, helping your team adjust their brand strategy to win the game.
How to Become a Brand Coach
If you’re thinking about stepping into the world of brand coaching, you’re in for a journey that combines creativity, strategy, and a whole lot of fun. It’s like putting together the perfect team – bringing your skills, expertise, and personality together to help others amplify their brand authority. Here’s how to get started.
1. Develop your branding expertise
Before you can coach others, you need to know your stuff inside and out. Think of it like preparing for a big match – you wouldn’t step onto the field without knowing the game plan.
Action Steps:
- Dive into online courses or workshops in branding or marketing from edX or Harvard to sharpen your branding skills.
- Keep an eye on branding pros – people like Neil Patel or Marina Girgis – who’ve mastered the art of making brands stand out.
- Get hands-on experience. Start small with friends or local businesses, helping them craft their brand identity. It’s the best way to learn by doing.
2. Picking a niche that fits
Trying to be everything to everyone? It’s a recipe for getting lost in the crowd. Specializing in a niche helps you connect with the right clients who truly need your help.
Action Steps:
- Think about what excites you – female entrepreneurs, health coaches, small creative businesses – who do you love working with?
- Get into the minds of your ideal clients. What challenges do they face with their brands? What solutions can you offer?
- Test your niche. Offer free or discounted services to a select group and see how they respond. Your feedback will shape your offer.
3. Build your own brand
Your personal brand is your biggest asset. It tells people who you are, what you bring to the game, and why they want to play on your team.
Action Steps:
- Create a simple website that showcases your services and personality. Think clean, clear, and memorable.
- Nail down a visual identity – your colors, logo, and design style. It should scream you!
- Share your journey online – whether that’s through blogs, videos, podcasts, or behind-the-scenes moments. Let people connect with the real you.
4. Create a portfolio or case studies
Clients love to see what you’ve done before. Whether it’s a finished project or a mock-up, having proof of your work builds trust and gives potential clients a taste of what you can do.
Action Steps:
- Even if you’re just starting out, create mock branding projects for different businesses. Show your vision, process, and outcomes.
- Reach out to your first clients at reduced rates. Deliver exceptional results and gather testimonials they’ll be happy to share.
- Highlight these projects in a sleek, professional portfolio – think Behance or a dedicated section on your website.
5. Market your services
You’ve got the skills, but people need to know about you. Marketing is all about getting your name in the right places so the right people find you.
Action Steps:
- Share your expertise through social media – Instagram, LinkedIn, Facebook, or X. Create posts that educate, inspire, and connect.
- Join groups and communities where your ideal clients hang out. Add value, engage in discussions, and showcase your knowledge.
- Collaborate with other pros – like web designers or copywriters – to create cross-promotional opportunities. It’s all about building connections and amplifying your reach.
6. Deliver exceptional results
At the end of the day, coaching is about outcomes. The better your results, the more clients will trust you, refer you, and come back for more.
Action Steps:
- Set clear goals with clients at the start of each project. What do they want to achieve, and how will you get them there?
- Use tools like Canva, Adobe, or Figma to deliver professional branding solutions that make a difference.
- Follow up regularly to check in on progress and tweak strategies as needed. Great coaches adapt and evolve.
What Does a Brand Coach Do?
Think of a brand coach as a mentor in the world of branding – someone who helps clients take their ideas, sharpen them, and turn them into a standout brand that people remember. It’s not just about theory – it’s about getting your hands dirty and helping your clients develop a brand that works for them, not against them.
Your key responsibilities as a brand coach
- Strategic guidance: You’ll help clients map out their brand journey, identifying their goals and turning those into a cohesive strategy. This means understanding the game plan and tweaking it to meet their unique needs.
- Brand development: You assist clients in building a brand identity that stands out – one that aligns with their values and resonates deeply with their audience.
- Consistency and communication: As a brand coach, you make sure that every touchpoint of a brand is aligned, whether it’s their messaging, visual design, or customer experience. Like a well-oiled machine, everything works together seamlessly.
Personal Brand Coach vs. Brand Coach
A personal brand coach focuses on helping clients develop their unique identity. It’s about storytelling, authenticity, and standing out. Think of them as the player refining individual skills to shine on the field. For example, Elle Lorean Co. helps entrepreneurs elevate their brands through powerful personal branding photography.
A brand coach takes a broader approach, building cohesive strategies that drive long-term growth. They focus on the overall game plan – strategy, visibility, and consistency, like Sam Thomson, who empowers individuals and teams using proven methodologies to create impactful brands.
Both roles are essential, but knowing when to lean into personal branding versus a broader brand strategy will help you build a stronger brand coaching business.
Brand Coaching Services
You should know what your clients need to grow their brand. From building a strong personal brand to creating powerful marketing strategies, understanding your services ensures your clients achieve the results they’re aiming for.
- Personal branding: You help clients define and refine their unique personal brand. Think Amanda Golmes, who coaches professionals to elevate their personal presence while maintaining authenticity.
- Brand strategy: This involves crafting cohesive strategies that align with your client’s vision and goals.
- Visual branding: Design-focused coaching that focuses on creating a visually appealing and cohesive brand identity.
- Niche-specific coaching: You help clients target specific audiences within their industry. For example, my co-founder Sarah Thorslund focuses on branding strategies for coaches, authors, and course creators.
- Messaging and positioning: You guide clients in crafting their brand’s messaging and position it effectively in the market.
Brand Coach for Female Entrepreneurs
Female entrepreneurs are building more than businesses – they’re driving change and creating movements. But breaking stereotypes, balancing priorities, and standing out in a crowded market isn’t easy. That’s where you step in.
Your role as a brand coach is to help them craft authentic, impactful brands that resonate and leave a lasting legacy. With your guidance, they can cut through the noise and design businesses they’re proud of – businesses that truly matter.
Examples of successful female-driven brands include:
- Brandless: Empowering women to embrace minimalism and create a space for sustainable, intentional living.
- BossBabe: A community-driven brand that supports women in business with a focus on empowerment and impact.
- Sophia Amoruso: Founder of Nasty Gal and author of #GIRLBOSS, demonstrating how to build a personal brand from the ground up with authenticity and grit.
What Do You Need to Be a Brand Coach?
To be a brand coach, you’ll need a mix of expertise, creativity, and people skills to help clients shape their brands and build confidence in their business.
- Branding know-how: You should deeply understand brand strategy, messaging, and design.
- Coaching mindset: Patience, empathy, and the ability to empower others are must-haves.
- Business skills: Marketing, sales, and goal-setting should be in your coaching toolkit.
- A solid personal brand: Clients will look at your brand as an example of your expertise.
3 Top Brand Coach Certification Programs
If you’re ready to add some extra weight to your credentials, here are a few branding certifications to check out:
Storybrand Certified Guide
Learn how to simplify brand messaging and connect with audiences. Donald Miller’s program focuses on helping businesses clarify their message to boost sales.
CliftonStrengths Coaching Certification
The CliftonStrengths Coaching Certification is ideal if you want to integrate strength-based coaching into branding. It’s about identifying what makes a brand (and its creator) unique and leveraging that in every aspect of the business.
HubSpot Content Marketing Certification
HubSpot’s Content Marketing Certification is perfect for brand coaches focused on content-driven strategies. You’ll learn how to create campaigns that align with a brand’s voice and message while building visibility.
How Much Do Brand Coaches Make?
On average, brand coaches in the U.S. make $56,921 per year, according to ZipRecruiter. Glassdoor estimates the average a little higher at $82,624 annually.
Entry-level brand consultants typically start around $42,000, while seasoned experts can pull in upwards of $111,206+. If you’re running your own coaching business with high-ticket coaching offers, you can aim even higher.
Factors affecting earnings
Here’s what can make or break your income as a brand coach:
- Niche specialization: Specialized niches (e.g., wellness branding, leadership coaching) attract higher-paying clients compared to general advice.
- Experience: Proven results and certifications build trust – and justify higher rates.
- Offer structure: High-ticket programs or group coaching can out-earn one-on-one sessions.
- Visibility: A strong online presence and virtual events expand your reach and get clients.
- Geographic focus: Markets in the U.S., Canada, and Australia often pay more.
Scaling your coaching business for higher earnings
Want to break through income ceilings? It’s all about scaling. Here’s how:
- High-ticket coaching programs: Instead of $100 sessions, offer a $5,000 brand coaching package that helps clients build their brand from start to finish.
- Group coaching: Teach the same strategies to multiple clients at once. Less time, more money.
- Digital products: Create a self-paced online course or toolkit or DIY brand building for passive income.
- Virtual events: Host webinars, virtual workshops, or virtual summits to build authority and attract premium clients. This is where working with us at EHQ makes all the difference.
How to Start a Brand Coaching Business
Starting your coaching business is like getting match-ready for soccer: you need a solid game plan, the right skills, and a clear strategy to get results.
Finding your niche
Ask yourself: who do you love working with? What skills do you bring to the table? Your niche should combine your expertise with a specific group of people who need it.
- Health coaches: Help wellness experts craft a brand that builds trust and attracts clients who want to transform their lives.
- Fitness coaches: Create brands that scream energy, results, and dedication to personal fitness.
- Mindset coaches: Position your clients as the go-to person for overcoming self-doubt or achieving big goals.
Creating your coaching offers
Once you’ve nailed your niche, it’s time to decide how you’ll help your clients. A strong offer solves a problem and delivers results.
- One-on-one coaching: Personalized sessions for clients who want tailored guidance.
- Group coaching: Teach small groups how to build and grow their brands while keeping it scalable.
- Brand audits: Offer in-depth reviews of a client’s brand strategy, messaging, and visuals.
- Workshops or courses: Package your expertise into online programs that clients can access anytime.
Marketing your brand coaching services
Now it’s time to let people know you exist. Marketing your coaching business doesn’t have to be complicated, but it does need to be consistent.
- Build your online presence: Create a website and social media profiles that showcase your expertise. Share success stories and tips to build trust.
- Leverage virtual events: Host webinars or summits to reach a wider audience and show off your coaching skills.
- Email marketing: Build an email list and send regular value-packed updates to keep your audience engaged.
- Collaborations: Partner with other experts in your niche for added visibility.
Ready to Kick Off Your Coaching Career?
Becoming a brand coach isn’t just about building a business – it’s about making an impact, creating freedom, and living life on your terms. Think of it like stepping onto the field for the first time: a mix of excitement, nerves, and the drive to score big.
Here’s the thing: success doesn’t happen by luck. You need a strategy that works – a system that turns your passion into predictable income and gives you the freedom to do what you love.
At Entrepreneurs HQ, we’ve got that system ready for you. Whether you’re just starting out, fine-tuning your offers, or scaling to the next level, we’ll show you how to attract clients who are ready to invest big.
This training is perfect for you if you:
✅ Want to create or polish your high-ticket coaching offers
✅ Need a clear, repeatable way to bring in quality clients
✅ Crave more time, financial freedom, and flexibility
✅ Are ready to kick self-doubt to the curb and play like a pro
This is the same system that helped Michael Morgan, an Alzheimher’s coach, pull in $40,000 in just 30 days.
Don’t wait for the perfect moment – it’s already here. Check out our 7-Step Blueprint and get ready to become our next success story.