Ever feel like coaching comes naturally… but building the business around it doesn’t?
That’s exactly where I was.
I didn’t set out to become a business coach. I was hosting expert guests on my shows, getting results, and minding my own business. Until people kept asking how I was doing it. Eventually, I created a course, and then a group program, because the demand just kept growing.
Turns out, once you get real results, people want your help.
Since then, I’ve helped hundreds of coaches (health coaches, mindset coaches, fitness coaches, etc) get their business off the ground faster by giving them clear steps, simple marketing strategies, and offers that actually sell.
So if you’re a coach who wants more clarity, more clients, and a business that feels a bit less DIY chaos and a bit more momentum, you’re in the right place.
In this guide, you’ll see what a business coach for coaches really does and how that differs from a typical business coach, who gains the most from that support, how to tell a proven expert from someone just slick on Instagram.
You’ll also get a line-up of the 12 best business coaches for coaches worth following, and a simple test to decide if hiring one to reach your business goals is your next smart move as a business owner.
Let’s help you grow the successful business side of your coaching without guessing your way through it.
How Much Does a Business Coach Cost?
If you’ve decided you need a business coach, it’s normal to wonder how much that would cost you to achieve your business goals.
Honestly, there’s no one answer for this. The price of working with a coach to help you with your business growth varies a lot depending on the specific business support you want, your business plan, and business problems.
Here’s a quick look at three common options from easy on the budget to full-on VIP business coaching services:
- Affordable coaching ($500-$2,000): Usually group memberships or short courses with limited personal access, perfect for beginners who want a coach that offers professional business guidance without the big spend.
- Mid-tier coaching ($2,000-$10,000): A mix of group and one-on-one sessions giving more personalized support and business advice, great if you’re serious about turning your business potential into a profitable business.
- Premium/exclusive coaching ($10,000+): One-on-one coach training with tailored plans and VIP access, for small business owners who want rapid growth and full accountability with a top business coach in the coaching industry.
How Much Does a Business Coach for Coaches Usually Charge?
Here’s a quick look at three common options from easy on the budget to full-on VIP business coaching services:
- Affordable coaching ($500-$2,000): Usually group memberships or short courses with limited personal access, perfect for beginners who want a coach that offers professional business guidance without the big spend.
- Mid-tier coaching ($2,000-$10,000): A mix of group and one-on-one sessions giving more personalized support and business advice, great if you’re serious about turning your business potential into a profitable business.
- Premium/exclusive coaching ($10,000+): One-on-one coach training with tailored plans and VIP access, for small business owners who want rapid growth and full accountability with a top business coach in the coaching industry.
Are Business Coaches Worth It?
If you want to grow your coaching business but feel stuck or unsure where to start, a business coach can be the difference between spinning your wheels and moving forward.
Here are ten reasons why a great business coach is worth it:
- Get unstuck and change your lifestyle. Coaching helps you break through many business barriers that keep you stuck in old patterns, like Steve Hall, who was stuck in a career rut and needed to create recurring income for more freedom. My coaching style helped him see that it’s possible especially when you’ve got a team behind you.
- Grow your email list fast. Take a page from Carl Cincinnato’s book. He went from a few thousand to 100,000 email subscribers by running the Migraine World Summit after learning my step-by-step system. A solid list means you’re talking to the right people regularly.
- Attract and sign up the right clients. It’s not just about leads, it’s about the right leads. Peter Nash figured out how to find, engage, and sign clients after being stuck for years. Coaching gave him clear steps and a community to lean on.
- Follow a clear, proven system. Trying to figure everything out alone wastes time. Henri Schauffler found the step-by-step coaching system invaluable, no guesswork, just clear action steps and checklists to keep him moving.
- Create income that lasts. Business coaches help you build recurring revenue streams so you’re not relying on one-off sales, freeing up your time to focus on what you love, hit your professional goals, and get you the results you want.
- Join a community that gets it. Coaching isn’t just about strategy, it’s about support. Elisa Heimo highlights how being around other coaches working with EHQ facing similar challenges with their business experience helped her stay motivated and honest about the hard stuff.
- Feel confident going into the next year. If you’re unsure about your next moves, a coach can help you develop a plan you actually believe in. Jennifer Gligoric says that having a clear strategy gave her the confidence to “show up fully” in her business.
- Get personalized advice that fits your situation. It’s not generic, cookie-cutter stuff. Philippa Gillstrom is another client of mine who appreciated the honest help and shared mistakes that made the learning curve smoother.
- Learn how to package and price your offers. It’s one thing to have services, it’s another to sell them well. Renita Farrall went from struggling to present herself to having clear ideas and tools for workshops and high-ticket coaching offers.
- Break through growth plateaus. Feeling stuck after some initial success is common. Janine Bolon hit that wall too. Coaching gave her the push and practical support to move forward and grow. That kind of momentum makes all the difference.
If you’re serious about building a coaching business that works and want to avoid wasting time trying to figure it all out yourself, a business coach is someone you need.
12 Famous Business Coaches
These are some of the most well-known business coaches who’ve built strong reputations in their niches through their coaching practice.
Whether you’re looking to find a business coach in health, life, or another area, this list will help you see who’s out there and what expertise and experience they bring to the table.
1. Liam Austin
I’m Liam (hey there!).
Since 2015, I’ve built multiple six-figure online coaching businesses running virtual summits, workshops, and coaching programs through Entrepreneurs HQ.
My Highly-Paid Coach programs have helped my clients generate 5,000 to 25,000 leads per campaign, with one lead generation campaign bringing in 22,000 new leads and $50,000 revenue on launch day alone.
Clients book appointments after going through my workshops and summits, with many moving into high-ticket coaching programs ranging from $2K to $30K.
Here’s what clients say about working with me:
- “I made $29K and it was the most fun making money I’ve ever had.” – Sara A, Plant Spirit Coach
- “This is a paint-by-numbers system that covers every step.” – Henri S, Business Coach
- “If you want to change your lifestyle and get unstuck, Liam’s your guy.” – Steve H, Men’s Empowerment Coach
If you want a proven path to build your coaching business with real support, this is it.
2. Tony Robbins
Tony Robbins is one of the most recognizable names in personal and business development. For over four decades, he’s coached leaders, CEOs, athletes, and entrepreneurs to sharpen their mindset and multiply results.
His programs like Business Mastery and Unleash the Power Within combine high-energy performance psychology with practical business success growth tactics.
Clients often credit Tony with helping them break through limiting beliefs, unlock income growth, and take bold action in life and business.
If you want a motivational jolt paired with strategic insight, Tony’s coaching empire delivers both at scale.
3. Marie Forleo
Marie Forleo created B-School for entrepreneurs who are done spinning their wheels and want real results without selling out. It’s a no-nonsense program that combines smart business training with values-driven marketing, designed to help you grow a business that actually works for you.
Just ask Deepshikha Sairam, a Spiritual Mentor and Self-Worth Coach. Before B-School, her husband gave her pocket money. After applying what she learned, her business now brings in $15-20K per month.
That kind of leap speaks to Marie’s strength: she teaches you how to build a business that aligns with your purpose and pays the bills.
If you’re ready to stop guessing and start growing a coaching business with a proven plan, B-School gives you the tools, structure, and support to make it happen.
4. Amy Porterfield
Amy Porterfield is the go-to expert for turning your knowledge into a digital course that actually sells. Her signature program, Digital Course Academy, has helped over 25,000 people go from idea to launch without the overwhelm or tech confusion that usually stops them.
She keeps things seriously simple. Whether you’re starting from scratch or refining your offer, Amy’s bite-sized lessons, checklists, and templates walk you through every step so you’re not just learning, you’re building.
Dayana Alekandrova, one of Amy’s students, put it best: “Amy makes the modules digestible and fun. They are bite-size lessons that I can pause, do the work, and then start up again.”
If you want to create a profitable digital course and grow your email list without burning out, Amy’s training shows you how.
5. Chalene Johnson
Chalene Johnson is a bestselling author, business coach, and host of The Chalene Show and Build Your Tribe podcasts.
She’s built and sold multiple multi-million dollar businesses with her husband Bret, and now helps others do the same by breaking down marketing into simple, step-by-step strategies anyone can follow.
Her Marketing Impact Academy is designed to help online entrepreneurs create and scale their business with clear training that keeps you focused on what works.
Coach Glitter, one of Chalene’s students, says: “MIA helped me create a new business from scratch that generates over 7-figures annually and positively impacts thousands.”
If you want to grow your online business and become a business coach with straightforward marketing and practical steps, Chalene’s approach will get you there.
6. Brendon Burchard
Brendon Burchard is the world’s leading high-performance coach and a #1 New York Times bestselling author. Known for helping millions unlock their full potential, he’s trained more people on high-performance habits than anyone else worldwide.
His GrowthDay app combines daily coaching, AI support, and expert advice to keep you motivated and on track. With over 2 million newsletter subscribers and one million YouTube followers, Brendon’s reach and impact are unmatched.
Whether you want mindset shifts, productivity hacks, or leadership skills, Brendon’s courses and seminars give you proven tools to level up in life and business.
7. Pat Flynn
Pat Flynn is the go-to guy for turning side hustles into smart, scalable businesses. Through SPI (Smart Passive Income), he’s helped thousands of creators and entrepreneurs grow an audience, build trust, and generate income without burning out.
His course lineup covers everything from podcasting and email marketing to affiliate income and online courses. Standouts like Power-Up Podcasting, Email Marketing Magic, and Smart From Scratch are packed with clear, actionable steps you can follow at your own pace.
Pat’s secret sauce? He teaches like a friend who’s already figured it out. If you’re looking to build something meaningful that earns while you sleep, Pat’s your guy.
8. Michael Bungay Stanier
Michael Bungay Stanier is best known for making coaching practical, engaging, and accessible without ever being boring. His standout program, The Conspiracy, is built for people with big goals who don’t want to go it alone.
It’s a structured space where you bring your project (a book, a business, a creative dream) and get consistent support, momentum, and community. Think: accountability groups, co-working sessions, monthly coaching with MBS himself, and practical tools to keep you moving forward without burning out.
As member Leslie said, “I’m making more progress toward my goal (with more fun!) than I ever imagined.”
If you’ve got a goal that matters and you’re tired of stalling, The Conspiracy helps you get it done with real humans cheering you on.
9. Alexis Fedor
Alexis Fedor helps artists turn their creative work into a sustainable business without sacrificing their vision or values. Her signature program, The Artists in Business Inner Circle, is designed specifically for creatives who want to build profitable, purpose-driven businesses.
Inside, you’ll find a mix of strategy, mindset coaching, and marketing tailored for artists. Alexis combines deep business know-how with a strong understanding of the creative process, offering monthly workshops, guest expert trainings, and personalized support to help artists grow without burnout.
If you’re a creative who wants to make a living doing what you love and you’re done guessing your way through the business side, Alexis gives you the tools and guidance to build something that lasts.
10. Lolly Daskal
Lolly Daskal is a leadership coach and bestselling author of The Leadership Gap, known for working with Fortune 500 executives and high-impact entrepreneurs.
Her coaching helps coaches step into stronger leadership, make courageous decisions, and overcome the internal blocks that hold back growth.
Lolly’s clients praise her for her deep insight and practical tools for handling complex challenges without losing integrity or direction.
If you’re ready to lead with more influence and impact, Lolly’s guidance brings clarity and confidence to every level of your coaching business.
11. Jay Abraham
Jay Abraham is the author of Getting Everything You Can Out of All You’ve Got and a business strategist who’s generated billions in growth across thousands of industries. His core focus: uncovering hidden income in your business.
He’s helped business coaches, consultants, and service experts rethink pricing, partnerships, and positioning to boost results without extra effort.
Jay is the go-to guy for coaches who want to think bigger, act smarter, and squeeze more value out of what they already have.
12. John Maxwell
John Maxwell is a globally recognized leadership expert, author of over 80 books, and the founder of the Maxwell Leadership Certified Team.
His business coaching blends leadership development with personal growth to help coaches build influence, trust, and high-performing teams.
Thousands of coaches have gone through his certification program to expand their credibility and confidently grow their business.
If you want to lead and coach with lasting impact, John’s values-based approach lays the groundwork for long-term success.
Business Coach vs Executive Coach
Not all coaches are focused on the same game. Here’s how a business coach stacks up against an executive coach:
Who they help:
- Business coach: Coaches, course creators, consultants who sell online.
- Executive coach: Managers, leaders, and executives inside companies.
Main focus:
- Business coach: Offers, pricing, sales, marketing, systems.
- Executive coach: Leadership, communication, team dynamics, culture.
Style of support:
- Business coach: Action-focused, direct advice, tools and templates.
- Executive coach: Reflective, asks powerful questions, builds awareness.
Common results:
- Business coach: More clients, more income, better systems.
- Executive coach: Better leadership, stronger teams, career growth.
Who pays:
- Business coach: Usually you.
- Executive coach: Often covered by the company.
Which one do you need?
Your choice hinges on the goal in front of you. Look at where you’re headed, then grab the coach built for that journey:
- Business coach: Ideal when you’re selling coaching services online and want faster revenue growth. They zero in on offers, pricing, marketing, and repeatable systems so you land more clients and keep cash flow steady.
- Executive coach: Best when you’re moving up inside an organization and need stronger leadership presence. They sharpen communication, decision-making, and team performance, positioning you for bigger roles and bigger responsibilities.
Can’t decide? Here’s a checklist to help you start your coaching business.
Business coach for life coaches
Life coaching is about transformation, but growing your business requires more than great coaching skills. A business coach for life coaches helps you build a solid foundation that turns your passion into profits.
Benefits of hiring a business coach for life coaches include:
- Clear, compelling offers that attract clients who value your unique approach.
- Pricing strategies that reflect your worth and increase your income.
- Consistent marketing plans tailored to reach your ideal audience.
- Client retention techniques to build long-term relationships and recurring revenue.
- Efficient systems that free up your time so you can focus on coaching, not admin.
Business coach for health coaches
Health coaches juggle client wellness and business growth, which can be overwhelming without support. A business coach for health coaches helps you balance both by creating sustainable business practices that respect your expertise and energy.
Benefits:
- Customized packages that highlight your credentials and expertise.
- Lead generation methods that bring steady client inquiries without burnout.
- Automation tools to streamline client onboarding and follow-up.
- Marketing strategies that connect with health-conscious audiences authentically.
- Revenue diversification ideas like group programs or workshops to boost income.
How Much Does It Cost to Hire a Business Coach?
It’s easy to focus on the price tag when you’re trying to find the right business coach. But the bigger cost might be what you miss out on without one.
Here are ten things that could hold you back if you skip having a coach in your corner:
- Time wasted on trial and error: What if you spend months testing strategies that don’t work, instead of getting clear direction from day one?
- Missed opportunities: Imagine a chance to land a big client slipping by because you didn’t spot it fast enough.
- Lack of clear direction: Without a coach, you might find yourself juggling too many ideas and ending up nowhere.
- Slower progress: Picture watching competitors hit milestones while you’re stuck figuring things out solo.
- Lower confidence: What if self-doubt keeps you from pitching that perfect client or launching your best offer?
- Inconsistent results: Think about having a few great weeks followed by dry spells because you don’t have a solid plan.
- Feeling isolated: Imagine facing tough decisions alone, without someone to bounce ideas off or lift you up.
- Poor decision-making: What if you invest time and money in the wrong tactics because no one challenged your assumptions?
- Missed revenue: Picture hundreds or thousands of dollars left on the table because you didn’t have expert help to optimise sales.
- Burnout risk: Imagine working around the clock, burning out because you don’t have a coach helping you balance hustle and health.
Build Better, Faster
Growing your coaching business can feel like juggling a dozen things at once: offers, clients, marketing, systems.
A business coach for coaches helps you cut through the noise by offering clear steps, honest feedback, and proven strategies that actually work.
Imagine having someone who’s been there guiding you, so you don’t waste time on trial and error or chasing every shiny idea.
Why build your business alone?
This done-for-you system shows how coaches are landing high-ticket clients without the guesswork.
If you want a simpler way to build a coaching business that pays off even without a huge audience, this is how I help coaches like Layla triple her net and Michael make $40K in just 30 days.
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