Category: Search Marketing

An Introduction To Schemas Hi everyone, I’m Andrew Thorn and I want to talk to you today about an exciting new marketing concept known as Schemas. Schemas are a way to markup the content on your website that allows your site to communicate with Google. Schemas tell Google that you

How I Became The “Godfather” Of SEO It sounds crazy to say this, but my company is actually older than Google. We were around 20 years ago when Google first published The Webmaster Guidelines. Some of their early guidelines were to have a clear hierarchy, don’t have excessive links, and

What if Google Was Actually Quora The basic premise of how I see Google is that I look at it like a Q and A website, like Quora.com. [inlinetweet prefix=”” tweeter=”” suffix=”@dan_shure via @EHQcom”]People are asking questions, we are providing answers, and Google is tracking all the data. This means

Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one

From Data To Content When I was building my company we had a problem in the early days with getting content on our site. We were starting from scratch and we didn’t necessarily have the capacity to get high quality content produced and distributed without taking away from our services