You’ve decided to launch your coaching business.
You know your coaching niche, you’re ready to help clients, and you want to start signing them up.
But when it comes to putting together a coaching package, you’re staring at a blank screen, wondering where to begin.
That’s exactly what a coaching package template is for.
I listed 11 templates that actually sell your coaching and real-world examples from successful coaches. I’ll also walk you through the key elements of a great coaching program template and how to price everything correctly.
What Is a Coaching Package Template?
A coaching package template is a pre-built document or framework that outlines the structure, delivery, pricing, and details of your coaching services.
Instead of starting from scratch every time you take on new clients, using a template gives you a ready-made foundation to build from.
Think of it as a repeatable blueprint for your coaching process, one that helps you streamline how you present and deliver your coaching program to every coaching client.
6 Benefits of having a coaching package template
A well-structured coaching package makes it much easier to attract clients and convert them. Here are the top benefits of having one for your business:
- Clarifies your offer: A template provides a structured way to communicate what your coaching package offer includes, so potential clients know exactly what they’re getting.
- Builds consistency: Makes sure every coaching client receives the same quality coaching experience throughout.
- Looks professional: A branded coaching proposal positions you as a credible, established coach.
- Saves time: A template makes it easier to set up new packages without rebuilding everything from the ground up.
- Streamlines onboarding: Reduces time spent on administrative tasks so you can focus on actual coaching.
- Supports scaling: When you’re ready to scale your coaching business, having a structured coaching system already in place makes growth much simpler.
10 Key components of a coaching package template
Every effective coaching package should include the following key elements:
- Introduction: A short overview of what the coaching package is about and what results clients achieve.
- Your story: A brief narrative that explains why you became a coach and what drives your work.
- Methodology: A description of your coaching style, framework, or signature coaching approach.
- Package process: Details on session frequency, duration, and how coaching sessions are delivered.
- Timeframe: The overall length of the coaching program, whether it’s a three-month coaching program or a long-term coaching arrangement.
- Ideal client: A clear description of your target audience. Start with “This coaching package is for you if…”, so clients understand why it fits their needs.
- Bonuses: Any extras that add value to your coaching package, like worksheets, an online course, or community access.
- Investment: A transparent breakdown of pricing that helps potential clients decide quickly.
- Payment options: Note whether you offer a payment plan, upfront billing, or monthly installments.
- Sign-up process: Step-by-step instructions on how a coaching client can get started with you.
7 Factors to consider when choosing a coaching package template
Not every coaching template will suit your coaching business. Here’s how to choose the right one:
- Coaching niche: Select a template aligned with various coaching niches. What works for a life coach may not suit a business coach.
- Target audience: Pick a template that speaks directly to your ideal client and their specific pain points.
- Client goals: Choose a template that reflects what your coaching client is trying to achieve and how you help clients achieve those outcomes.
- Delivery format: Consider whether you’re offering online coaching, in-person, or hybrid sessions before choosing a format.
- Program length: Match the template to your intended duration (a short sprint vs. a long-term coaching engagement).
- Customization needs: make sure the template allows you to fully customize it to fit your coaching style and brand.
- Business stage: New coaches may need more guidance, while experienced coaches can benefit from a more flexible framework.
11 Types of Coaching Packages that Sell
Creating coaching packages doesn’t have to be complicated, especially when you have the right template.
Let’s look at these different templates you can copy, download, and use. There are free and paid options to explore, plus different examples for various coaching niches.
If you’ve picked a coaching package template, you can also check more guides for making session plans, coaching logs, and pricing guides.
1. EHQ Free Coaching Package Template
This one-on-one coaching package is designed for clients who want focused, personalized support toward their desired outcomes. Copy and use this template to make your own:
Package name:
Target audience: [Describe your ideal client, their situation, struggles, and goals]
What’s included:
- [Number] x [duration] coaching sessions (weekly or bi-weekly)
- Email or messaging support between sessions
- Goal setting session and intake assessment
- Personalized coaching plan aligned with the client’s goals
- Session notes and recordings
- [Bonus resource: worksheet, guide, or online course]
Timeframe: [e.g., eight weeks, three months, six months]
Investment: [$X total or $X/month]
Payment options: [Upfront or payment plan available]
Next step: [Book a discovery call / Apply now / Click to purchase]
Customization tip: Swap out the bonus resource based on your coaching niche. A life coach can offer a journaling workbook, while a business coach can include a strategy template or a mini online course.
2. EHQ Group Coaching Package Template
This group coaching package works well to scale your coaching business while keeping costs accessible for potential clients.
Package name:
Target audience: [Describe your ideal client, their situation, struggles, and goals]
What’s included:
- [Number] x weekly group coaching calls (live via Zoom or similar)
- Access to a private community (Slack, Facebook, Circle, etc.)
- Shared coaching tools and resources
- Monthly goal setting and accountability check-ins
- [Bonus: recorded lessons, worksheets, or a done-for-you digital product]
Timeframe: [e.g., eight weeks, three months, six months]
Investment: [$X total or $X/month]
Payment options: [Upfront or payment plan available]
Next step: [Book a discovery call / Apply now / Click to purchase]
Customization tip: Adjust the community platform and bonus materials based on where your audience spends their time and what type of content adds the most value to your coaching.
3. The Ultimate Resource Library for Coaches (Lovely Impact): Life coaching package template
This free resource library includes templates, worksheets, and guides covering everything from signature coaching program planning to marketing research. It’s a strong starting point for coaches who want to design their coaching offers quickly.
Customization tip: Choose a template based on where you are
4. Mindvalley Coaching Templates
Mindvalley offers a comprehensive collection of coaching tools and templates covering one-on-one coaching, group coaching, business coaching, and more. You can also find coaching agreements and first session templates.
Customization tip: Determine your goal, whether you want to streamline your process, boost your session, or refine your coaching style.
5. Mindful Coaching Tools Coaching Template Toolkit: Training package template
This paid toolkit ($24) includes 36 coaching tools that are fully editable in Canva, Illustrator, and InDesign, covering everything from goal setting to accountability worksheets to limiting belief exercises.
Customization tip: Use a coaching program template from this toolkit as a lead magnet to attract clients before they commit to a paid package.
6. Business Coaching Plan Sample Template (PandaDoc)
This business coach template includes SWOT analysis sections, a marketing plan, and projected cost tables. Ideal for coaches who work with startups or corporate clients and need a professional proposal format.
Customization tip: Add your own coaching elements to the cover page and introduction to make the template reflect your branding.
7. Paperform Life Coaching Package Pricing Template
This interactive calculator template helps life coach professionals and their clients plan the cost of a life coaching package based on session frequency, program length, and included resources.
Customization tip: Before setting up any discovery calls, use this template to price your coaching packages. Easily adjust session rates and add premium options to match your business goals.
8. AIHR Coaching Plan Example Template
AIHR’s coaching plan template provides a clean, structured layout for planning the key objectives, action steps, and timeline of a coaching offer. You can print this and share it with clients to stay on track and check progress.
Customization tip: Each key objective should include a set of action steps with a detailed schedule to be more effective.
9. Dr. Kim Foster’s Signature Coaching Program Template
Wellness coach Dr. Kim Foster’s template helps you design your coaching program quickly, without guesswork. You can create high-ticket coaching offers aligned with the client’s needs and expectations.
Customization tip: Use this template to craft a unique coaching experience by filling in your own story, method, and transformation promise.
10. Template.Net Free Sample Coaching Session Template
This editable coaching session plan template gives coaches a straightforward structure for planning individual sessions. It comes with an AI editor to help you edit and produce a professional document.
Customization tip: Customize each session plan based on where your coaching client is in their coaching journey to keep sessions relevant and results-driven.
11. ICF Coaching Log Template
The International Coaching Federation’s coaching log template helps coaches track session notes, client progress, and key milestones. Use this to keep professional records and identify areas for improvement.
Customization tip: Use this log consistently across all clients to build a data-driven picture of what’s working in your coaching process.
4 Coaching Packages Examples
Let’s look at some coaching package examples in practice. Here are four real-world coaching packages to draw inspiration from:
- The Rock Star Experience (Peta Serra): A high-energy signature coaching program for women in business that combines intensive one-on-one coaching sessions with a personalized strategy to help clients achieve bold career and life goals.
- VIP Brand Boost Package (Chelsea Krost): A focused online coaching package for professionals looking to sharpen their personal brand and visibility, combining strategy sessions with hands-on content support.
- Offer Accelerator Coaching (Pamela Wilson): A group coaching package that guides participants to break through revenue plateaus, innovate, and clarify their business strategies.
- Hello Seven Club (Rachel Rodgers): A membership-based coaching program that gives women business owners access to community, resources, and coaching to build wealth and scale their coaching business toward seven figures.
How Do You Price Coaching Packages
Knowing how to price your coaching packages validates your position and makes your offers attractive to the right audience. Here’s a step-by-step process to get it right:
- Calculate your time: Add up every hour you’ll spend per client, including prep, coaching sessions, admin, and follow-up.
- Factor in your expertise: Your experience, certifications, and track record all justify a higher rate. Don’t undervalue your skills.
- Research the market: Look at what others in your coaching niche are charging to get a realistic baseline for coaching industry standards.
- Anchor to transformation: Price based on the value your clients receive, not just your hourly rate. Consider the long-term impact of the results you deliver.
- Choose a pricing model: Decide between per-session, package, retainer, or membership pricing strategies based on your coaching business goals.
- Test and refine: Launch at a price point, gather feedback, and adjust as you build your track record and understand what life coaches earn.
- Offer a payment plan: Make your packages accessible by letting clients pay in installments, which can significantly increase conversion rates for high-ticket coaching.
Check out our in-depth guides on coaching industry statistics, life coach earnings, and life coach pay rates to make sure your pricing is grounded in reality.
Build Coaching Packages that Sell
A strong coaching package template is the foundation of a successful coaching business. It communicates your value. It attracts clients willing to pay for your expertise.
Ready to share your Magic Pill offer with the world? Follow my 3-Step Blueprint to Become a Highly-Paid Coach.
If you’re wondering about:
- How to price and position your offer
- How to build a tribe of raving fans who want to work with you
- How to sell without being too salesy
This proven framework is for you.
Bill 10X’d his success. Philip booked high-ticket offers, earning $10K in a week.
Yes! I Want to Build a Successful Coaching Business!
