First impressions matter.
And a coaching website is a client’s first impression of you, even before they reach out to send a message.
Think of it as a digital handshake and storefront. It’s where they learn about you, your coaching values and services.
Now the question is, how do you create a great coaching site? What key features do you include?
Don’t worry. I’m going to give you plenty of inspiration. Here’s a list of 23 top coaching websites that can give you a clear idea of what works.
These examples will inspire you to build a coaching site that feels professional and boosts your credibility.
23 Great Coaching Websites
A great coaching website signals professionalism. It shows clients that you care about your brand and their experience in engaging with you.
It’s also an information hub. It introduces who you are, what you do and how clients can commit to your services. Because of that, you have to be strategic in how you design your coach websites.
If you’re looking for inspiration to make your own, here are 23 of the best coaching websites that you can learn from.
1. Entrepreneurs HQ: Life coaching websites
The Entrepreneur HQ’s website has a simple, intuitive layout enhanced by an engaging branding video. The clean navigation and clear call-to-action buttons easily engage website visitors.
Key features:
- Engaging video: Header is a video of Liam Austin, showing the man behind the community.
- Prominent CTA: Immediately when you enter the site, visitors can access valuable resources like the coaching quiz and 3-Step Coaching System Blueprint.
- Clean layout: Copies are easy to read, and the style of the text is consistent throughout the site.
2. Stratejoy by Molly Mahar
Molly’s website emphasizes community and connection, making visitors feel part of an empowering group. The joyful brand message and vibrant photography create a welcoming atmosphere aligned with her coaching style.
Key features:
- Strong brand story: Molly introduces herself and her mission on the homepage.
- Community focus: Emphasizes “a community of women who aren’t afraid of real talk”.
- Easy-to-navigate site: Menu pane stays on top even if you scroll down.
- Vibrant design: Bright colors stay true to her coaching philosophy of joy.
3. Marie Forleo: Best online coaching websites
Marie’s site combines personal empowerment and business coaching with an energetic tone. Her clear service offers, course enrollment options, and resource-rich pages make it a standout.
Key features:
- Strong branding: Cohesive, chic design and copy across the site.
- Course sales pages: Has a dedicated page for all her offerings.
- Strong storytelling: Catchy titles and one-liners to hook visitors, plus her personal coaching story.
- Clear CTA buttons: CTA buttons on the menu, above the header and on the page to engage potential clients.
4. Jay Shetty: Life coach website examples
Jay’s coaching website is a multimedia hub for personal growth. His site features a rich mix of videos, podcasts, and articles. It makes it easy to promote mindfulness and purposeful living with well-organized, user-friendly navigation.
Key features:
- Multimedia content: Full of video and photo content from the homepage.
- Podcast integration: No need to exit the site to listen to his podcast episodes.
- Straightforward navigation: All sections of the site are on the menu.
- Engaging resources: Includes his speaking, coaching, books and newsletter offers.
5. Coaching By Mel
Mel’s leadership and business coaching website shines with a consistent color palette that builds Melissa Joy’s personal brand. The site effectively uses testimonials and a free assessment call CTA, creating trust and driving conversions.
Key features:
- Clear CTAs: Immediate “Free Roadmap” button in her header to engage visitors.
- Who’s it for section: Points to her target audience so they know how they can benefit from her coaching.
- Frequently asked questions: She immediately provides information that clients would typically be looking for.
6. MentorHer Africa
MentorHer Africa is a mentoring and coaching program inspiring women to pursue cybersecurity careers. Its website clearly shows this with the images they selected in the grid photo gallery of their Home page.
The overall look is professional and engaging, with a dash of color and clean fonts. The design also directly appeals to their specific audience.
Key features:
- Cohesive branding image: Images look professionally done and capture exactly what the site is all about.
- Personalized messaging: Copies are written specifically for the target audience. The focus of the messaging is clear and relevant to them.
7. Fearless Wolf Life Coaching
Fearless Wolf Life Coaching takes user engagement to another level. It has an AI chatbot that can help you find services quickly. Adapting an e-commerce style, you can “Add to Cart” coaching sessions and products.
It also has simple animations to make things more interactive and improve user experience.
Key features:
- AI chatbot: Easy to get information and help specific to your needs.
- Add-to-cart booking system: Makes it easy to purchase multiple offers.
- Interactive animation: Keeps your client’s attention with subtle transitions.
8. Red Zebra Coaching: Best business coaching websites
Red Zebra Coaching uses bold branding colors to convey energy and approachability. It also has a dedicated Complementary Call page and time zone converter, so it’s user-friendly for a global audience.
Key features:
- Consistent brand colors: Sticks to the brand colors throughout all pages.
- Staff bios: Introduces coaching staff to build trust and credibility.
- Appointment scheduling: Easy to book schedules wherever you are in the world.
- Blog resources: Has articles under The Herd section for people looking for business growth strategies.
9. Matthew Kimberley: Leadership coaching websites
Matthew’s site gives off a premium, luxurious vibe with his sleek design. He uses elegant fonts and dark imagery to convey professionalism.
He also uses testimonials from industry leaders to back up the site’s strong brand presence.
Key features:
- Luxury design elements: Uses black and white professional photos, gold elements, and a modern layout.
- High-profile testimonials: Showcases quotes from industry leaders vouching for his expertise.
- Clear service offers: Catchy titles and one-liners to hook visitors, plus her personal coaching story.
10. Lolly Daskal
Lolly’s leadership coaching site goes beyond promoting her services. It is resource-rich with insightful articles. This builds her reputation as an industry expert, which appeals to executives and leaders.
Key features:
- Insightful blog: Discusses a lot of AI topics, showcasing her expertise.
- Professional design: Uses whitespace and a white background to cleanly present information.
- Expert credentials: Starts with her memorable quote, the services she offers and her media appearances.
11. Rosanne Callens Coaching: Professional coaching websites
Rosanne’s website radiates professional confidence while remaining warm. She transitioned from a LinkedIn profile to a full website, helping her expand services and reach.
Key features:
- Professional yet warm design: Clearly communicates her value while using color and typography to appear gentle.
- Before and after: Communicates the transformation she delivers.
- Expert credentials: Showcases the organizations that trust her.
12. Carole Ann Rice
Carole built her site using WordPress with Divi to flexibly adjust her designs. She clearly describes her one-on-one coaching services and membership benefits to build trust and gain engagement.
Key features:
- Resources: Website includes her shop, book, podcasts, newsletter and articles.
- Clear service page: Specific page for her coaching philosophy, methods and packages.
- WordPress and Divi integration: No-code, drag-and-drop customization of content and layouts with an intuitive user interface and pre-made design elements.
13. Heather Waring
Heather’s unique coaching site invites visitors into an interactive experience fostering calm and reflection, fitting for women’s life coaching.
Key features:
- Interactive user experience: Includes an intro video on her homepage followed by her methods of Step-Stroll-Stride-Flow.
- Calming design: Full of relaxing colors and photos of nature.
- Niche focus: Copy communicates directly to audiences, using “you” and specific examples of aspirations of her ideal clients.
14. John Mattone: Executive coaching websites
John’s site explains his Intelligent Leadership method in depth and makes his services feel strategic and professional. His site also features a pop-up for getting leads and subscribers.
Key features:
- Extensive credentials: His main page lines up his credentials, from titles, testimonials and press features.
- Professional tone and layout: Uses a corporate tone in his copy which matches the straightforward and simple look of his design.
- Clear service descriptions: Presents his services and solutions immediately, coupled with one-liners to catch attention.
15. Art of Finance: Financial coaching websites
This site uses a fresh, colorful design to showcase financial coaching and planning. It also includes clear service pricing and free consultations for lead capture.
Key features:
- Colorful design: Has a playful, light design that stands out compared to static designs of other financial coaching services.
- Free consultation CTA: Calls for instant action and engagement by offering a freebie.
- Blog resources: Provides helpful tips and info with blog articles.
16. Gabby Bernstein
The clean and minimalistic design of Gabby’s site makes it easy on the eyes. It also has a lot of features like a bookshop, a podcast, and articles.
You can access both her financial coaching services and coaching tools in just one domain.
Key features:
- Extensive blog and resources: Includes helpful articles and the Trust the Universe 21-day Challenge that interested clients can subscribe to.
- Integrated shop: Has a bookshop where you can directly buy her books from.
- Clear navigation: Sandwich menu on the upper left corner that can be minimized and accessed anytime.
17. Emily Jacob
Emily’s calm brand colors shift the tone from trauma to empowerment. It gives off a peaceful vibe, and coupled with her strong and empathetic copies, it builds trust.
Key features:
- Calming and approachable design: Uses calming blues and pinks to signal healing and safe space vibes.
- Vulnerable storytelling: Builds an emotional connection by sharing her real and raw stories.
- Clear CTA: Points visitors to their next steps, like programs, one-on-one coaching and community.
18. Grace Gedeon: Relationship coaching websites
Grace’s site immediately feels safe and inviting, using copies that speak directly to emotional struggles, healing, and trust-building. It also features a clear call to action for a free 15-minute consultation.
Key features:
- Prominent free consultation offer: Clear CTA button on her main page for a 15-minute consultation.
- Empathetic messaging: Connects to audiences by echoing the struggles they experience.
- Coaching services: Her services are listed on the main page and have a dedicated page of their own too.
19. Eva Redpath: Health and wellness coaching websites
Eva’s wellness website inspires change with compelling video content upfront and organized sections that clearly explain her coaching programs. She also keeps her design simple, mostly in black and white with typewriter typography.
Key features:
- Captivating video: Starts off with a film-like video that sets the tone of the website experience.
- Clean layout: Keeps elements simple with texts, photos and a white background.
- Client testimonials: Presents statements from her clients to show the growth she delivers.
20. Erika Odlaug
Erika uses minimalist design but catches the attention with her signature neon color. Her page is easy to navigate, so you can find her lineup of mind-body wellness services.
Key features:
- Vibrant web design: Uses bright colors to give an energetic feel.
- Clear program breakdowns: Has a separate page for all her workouts and programs.
- Movement in multimedia: Features a lot of exercise and active videos and photos of herself.
21. Stacy Lelinowski
Stacy offers online fitness training programs with subscription options and free trials, encouraging action and participation. She also uses professional photos on her website.
Key features:
- Subscription models: Offers monthly and yearly memberships.
- Free trial offers: Includes a ten-day free trial.
- Clear program details: Presents fitness challenges with daily breakdowns of what they include.
22. Dr. Corrie Block
Corrie’s site draws your attention to his media appearances, boosting his credentials from the get-go. You can also see his list of awards, which validates his title as “The Chief Executive Coach”.
Key features:
- Book and TEDx highlights: Establishes his authority with his accomplishments.
- Engaging questions: Addresses potential clients’ goals by asking powerful questions.
- Clean professional layout: Mostly black and white with a pop of color and animations.
23. Marshall Goldsmith
Marshall’s heavyweight expertise in executive coaching is reflected in his website’s elegant and timeless design. Every visual element shows his depth and legacy.
Key features:
- Rundown of services: Lists all his offers under the “Everything I Know” section.
- Executive tone and authority: Presents his profile and philosophy to emphasize his expertise.
- Clear branding: Maintains his look and messaging consistently.
5 Coaching Website Builder Tools
With the right coaching website builder, you can create a site that really reflects your personal branding. Look for one with all the customization features you need.
Here are some recommendations to get you started:
- WordPress: You can make highly flexible and customizable sites. It also supports plugins for bookings, email lists, and memberships. Best for coaches wanting complete control over their designs. This is what I use.
- Kajabi: All-in-one coaching platform with marketing tools and course hosting. Great for coaches focusing on online programs. My clients like this as an all-in-one tool.
- Squarespace: This includes stylish templates with easy drag-and-drop features. Best for keeping a minimalist design and quick setup. I see many beginners use this.
- Wix: User-friendly builder with lots of design freedom. A good option for beginners needing an attractive and functional site. I notice beginners on this too.
- Showit: Built for creative freedom with easy customization options. This is popular among coaching professionals for visual storytelling.
7 Coaching website design principles
A good coaching website combines function and form. You use visuals and copy to communicate your goal of coaching, engage visitors, and score a sale.
Create effective coaching websites by following these design principles:
- Easy navigation: Guide visitors seamlessly as they go from one page to another.
- Consistent visual branding: Use color palettes and typography that reflect your coaching style or your whole website.
- Clear call to action: Make your CTA easy to spot. Let visitors know exactly what you’re offering.
- Social proof: Build your brand authority with testimonials and success stories. Showcase your credentials like media appearances, bestselling books, awards, and certifications.
- Lead magnets: Offer valuable content like a quiz, free resources, or newsletters to capture visitor interest. Prompt them to subscribe before they click away.
- Mobile responsive design: Make your site tablet or mobile-friendly so you can reach clients on any device.
- Clean layouts: Leave enough whitespace. Don’t overwhelm clients with too much color or elements.
- Niche elements: There are many types of coaches, each with symbols and colors best for their niche. For example, health and wellness coaches typically use green and nature symbols.
How to Create Coaching Websites That Work
Creating professional coach websites doesn’t have to be complicated. Here’s a step-by-step guide you can follow:
- Get clear on your niche: Know what field of coaching your expertise fits in. Whether it’s your brand strategy or website design, they should both be grounded in your specialty.
- Look for a user-friendly builder: If you’re a new coach, you don’t need too many fancy features to get started. Use a platform that fits your technical needs and business needs.
- Refer to your brand guide: Develop a clean, approachable design with your brand colors and fonts.
- Apply your copywriting magic: Write clear, benefit-focused descriptions of your coaching services.
- Optimize to attract visitors: Make sure your website content follows SEO guidelines to increase traffic.
- Do final checks: Test your site on multiple devices to check that it loads fast and looks great. Press on every clickable element to see if it works.
- Regularly update: Keep audiences engaged by adding new articles or resources.
In my opinion, the best websites provide great user experience. That means quick to load, simple, and with a clean and understandable design and copy.
6 Tips for creating your coaching website
Here are practical tips when creating your website:
- Keep language simple: Sound relatable and conversational to connect with your audience.
- Invest in professional photos: Use high-quality but authentic photos to make your site personable and trustworthy.
- Start strong: Include a clear, compelling headline on your homepage.
- Help clients connect with you: Make your contact information easy to locate.
- Make it easy to engage: Limit the number of clicks needed to find important information.
- Experiment on what works: Test different CTAs to see what works best for your audience.
Once you have a working website, think about your digital marketing strategies. Make sure you drive traffic and get coaching clients.
Coaching website template
Thinking of creating your own website for your business? Adapt coaching website templates to make sure it’s structured well.
Here are some platforms with templates you can customize:
- Astra: Features templates to share your coaching story, services, and packages.
- Etsy: Shares over a thousand paid life coaching templates with sleek and elegant designs.
- Theme Forest: Lists different WordPress themes for all types of life coaches. I used one of these templates for my first summit.
- Wix: Features Wix templates for consulting and coaching that you can plug into the editing dashboard directly.
- Yola: Shares free, mobile-friendly and professionally designed templates that you can edit with their Sitebuilder.
Boost Your Online Presence
Behind great coaches are coaching websites that buff up their reach and branding. The best ones combine clear messaging and engaging offers that turn website visits into loyal clients.
If you’re starting a coaching business, consider building your own site. Make it a hub of your unique vision and style. Provide helpful guidance while introducing who you are as a coach.
Coach sites can work, but there’s a smarter way to reach clients who pay what you’re worth.
No endless chasing. No big following needed. Just 3 steps to get leads lining up.
Carl cracked 100K subscribers. Bill 10x’d his results.
You’re next.
Are you ready?
Yes – I Want the Free Highly-Paid Coach Blueprint!
