Category: Content Marketing

Taking Off The “Mask” In Business They want to have an impact on the world and I support their approach to business. In my previous businesses, I felt the same way. I wanted to be excited and express myself through the business. When I can help entrepreneurs find what excites

Long Form Content, Near Term Results Hi! I’m a specialist in long-form B2B content. Most of my clients are SaaS and marketing companies. Typically, I’m writing blog posts in the range of 1,500 to 5,000 words. I mention this because this is the content that gets the most shares and

The Benefits Of Resource Centers I teach people how to blog. As a blogger you’re creating content for a specific target audience and trying to provide them with as much value as possible. They will want to know what tools and resources you use in doing what you do. You’ve

You Don’t Have To Create It All Yourself Who here has heard of content curation before? Most of us, right? But who is actively curating content as part of their social strategy? Ok, I see some hands going down. That’s usually how it goes when I speak with audiences about

Any Strategy Is Better Than No Strategy There are so many parts of content marketing and you need to be hitting on all of them if you want to see some success. Above all else, your content strategy is going to have the biggest impact on whether or not your

The Best Ideas Take Work A lot of people ask me what’s the shortcut when it comes to content marketing. And the truth is that there is no shortcut, but I try to offer them what I think is the one thing they need to get down pat in order