An Introduction To Schemas Hi everyone, I’m Andrew Thorn and I want to talk to you today about an exciting new marketing concept known as Schemas. Schemas are a way to markup the content on your website that allows your site to communicate with Google. Schemas tell Google that you
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How I Became The “Godfather” Of SEO It sounds crazy to say this, but my company is actually older than Google. We were around 20 years ago when Google first published The Webmaster Guidelines. Some of their early guidelines were to have a clear hierarchy, don’t have excessive links, and
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Taking Off The “Mask” In Business They want to have an impact on the world and I support their approach to business. In my previous businesses, I felt the same way. I wanted to be excited and express myself through the business. When I can help entrepreneurs find what excites
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What if Google Was Actually Quora The basic premise of how I see Google is that I look at it like a Q and A website, like Quora.com. Nowadays, with our advanced degree of machine learning, we can be even more targeted with what content users are demanding based on
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Long Form Content, Near Term Results Hi! I’m a specialist in long-form B2B content. Most of my clients are SaaS and marketing companies. Typically, I’m writing blog posts in the range of 1,500 to 5,000 words. I mention this because this is the content that gets the most shares and
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The Benefits Of Resource Centers I teach people how to blog. As a blogger you’re creating content for a specific target audience and trying to provide them with as much value as possible. They will want to know what tools and resources you use in doing what you do. You’ve
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