186 Digital Marketing Statistics 2026 Report: Growth, ROI & Trends

Table of Contents
Table of Contents

Right now, people are buying. Clicking. Subscribing. Booking calls.

The only question is whether they’re doing it with you or with someone louder, clearer, and better positioned.

This isn’t another list of cute online marketing numbers for a slide deck. 

These 186 digital marketing statistics show you where attention is actually going in 2026, what’s converting right now, and which channels are quietly printing money for the people who understand them.

Read this once and you’ll stop guessing your latest digital marketing plan.

Read it twice and you’ll start making top marketing moves your competitors won’t see coming.

10 Key Digital Marketing Statistics (Quick Summary)

Infographic showing 10 key digital marketing statistics help business owners understand trends like global ad spend, search dominance, mobile usage, video marketing, email ROI, social media reach, AI adoption, and local search intent in 2026.

Need the current marketing highlights? Here are ten essential digital marketing statistics to know for your coaching business:

  1. Global digital marketing market: The global digital marketing industry is projected to reach a staggering $786.2 billion by 2026 (WordStream, 2022).
  2. Digital ad spend: Investment in paid digital advertising worldwide is set to surpass $1 trillion for the first time in 2026 (Dentsu).
  3. Search dominance: Search engines drive 93% of all website traffic, making SEO a non-negotiable strategy (WebFX, 2025).
  4. Mobile usage: Mobile devices account for 55% of the global market share for web access (The Social Shepherd, 2025).
  5. Video marketing: 91% of businesses are using video marketing, proving its dominance as a content format (The Social Shepherd, 2025).
  6. Email ROI: Email marketing statistics highlight an incredible return, with some companies seeing $36 to $40 back for every $1 spent (WordStream, 2022).
  7. Social media reach: There are over 5.24 billion active social media users globally in 2025 (WebFX, 2025).
  8. Consumer research: 97% of users check a company’s online presence before deciding to visit or work with them (SEO.com, 2025).
  9. AI adoption: Over 90% of marketers plan to dedicate a budget specifically to AI tools (Invoca, 2025).
  10. Local Intent: 46% of all Google searches are looking for local information, which is huge for local coaching practices (SEO.com, 2025).

What Is Digital Marketing?

Liam Austin sitting at a table in a light-filled room, helping people to reach their goals through coaching and guidance

Digital marketing is the way you promote your coaching services through online channels like social media, search engines, email, and websites. 

It’s about meeting your potential clients where they already spend their time instead of the old school approach of waiting for them to find a flyer at a local coffee shop. 

I got into digital marketing back in 2001 at Soulmates Technology. I had my own white-labeled site, stayed up late tweaking it, and loved watching what worked. 

The reach, the impact, the real difference it made? It. Hooked. Me. I even ended up one of the first to try paid search on Yahoo! (then Overture).

This hands-on approach taught me that digital marketing isn’t just about the tools; it’s about experimenting, measuring, and adapting.

The very same mindset you can bring to growing your coaching business.

What is digital marketing data analysis?

Google Analytics start page interface displayed on a desktop screen, highlighting performance tracking tools that support an effective seo marketing strategy for websites and apps.

Digital marketing data analysis involves tracking and interpreting the numbers behind your campaigns to see what’s working and what isn’t in the ever-evolving marketing landscape. 

For a marketer or a coach, this means looking at metrics like website clicks, email open rates, and social media engagement to make smarter decisions about where to spend your time and budget.

My own journey showed me that paying attention to these metrics early can be the difference between a campaign that feels like a shot in the dark and one that consistently brings results.

Why digital marketing is important to grow your business

Video interview screenshot of Adam Franklin discussing content templates and lead magnets as part of a digital marketing plan for growing an online business.

If you want to start a coaching business that thrives, you can’t ignore the digital world.

  1. Reach: It allows you to expand beyond your local area and find clients globally.
  2. Targeting: You can focus your marketing efforts specifically on people interested in your niche.
  3. Cost-effectiveness: Compared to traditional marketing, digital marketing budgets can be lower while achieving more results.
  4. Engagement: It allows for two-way conversations, building the trust necessary for a coaching relationship.

186 Digital Marketing Statistics

Most marketing advice sounds confident. Very little of it’s true.

Platforms change. Algorithms shift. What worked last year quietly stops working. And if you’re building a coaching business, guessing your way through that gets expensive fast.

These 186 digital marketing statistics show you what people are actually doing in 2026. Where they spend time. What they click. What makes them trust. What makes them buy.

Digital marketing interesting facts

These digital marketing statistics reveal fascinating insights about consumer behavior and platform trends.

  1. First page only: Only 0.78% of Google searchers ever click on results from the second page (OnTheMap, 2024).
  2. Influence of reviews: 93% of people read online reviews before making a purchase decision (WordStream, 2022).
  3. Trust factor: 85% of consumers trust online reviews as much as personal recommendations (WebFX, 2025).
  4. Blog traffic: Businesses that blog get 55% more website traffic than those that don’t (WordStream, 2022).
  5. Personalization wins: 80% of consumers are more likely to do business with a company that offers personalized experiences (Invoca, 2025).
  6. Unfollow triggers: 51% of customers will unfollow a brand if they find the content irritating (OnTheMap, 2024).
  7. Attention spans: Users form an opinion about your website in just 0.05 seconds (WebFX, 2025).
  8. Visuals matter: Infographics are 30 times more likely to be read than a purely written article (MediaValet, 2025).
  9. Video impact: 81% of marketing professionals say video content has a direct, positive impact on sales (OnTheMap, 2024).
  10. Mobile optimizations: 50% of people will delete an email immediately if it doesn’t look good on their mobile device (WebFX, 2025).
  11. Mobile shopping: 59% of people say it’s important to be able to shop on their mobile device (The Social Shepherd, 2025).
  12. Social media usage: 63.9% of the world’s population uses social media (Smart Insights, 2025).
  13. Social discovery: Social media marketing statistics indicate 58% of U.S. consumers bought something after seeing it on social media (The Social Shepherd, 2025).
  14. Daily scroll: The average person spends 2 hours and 21 minutes on social media every single day (Smart Insights, 2025).
  15. Facebook dominance: Facebook remains the top platform, used by 83% of marketers worldwide (The Social Shepherd, 2025).
  16. YouTube scale: One billion hours of video are watched on YouTube daily (OnTheMap, 2024).

Digital marketing ROI statistics

As a business owner, you need to know what brings the money in. These digital marketing ROI stats show where the profit lies.

  1. Organic wins: 49% of businesses state that organic search brings the best marketing ROI (WordStream, 2022).
  2. Blog ROI: Content marketing statistics show blogging is 13x more likely to drive positive ROI (HubSpot).
  3. Email power: For every $1 spent, email marketing generates $36 to $40 in return (WordStream, 2022).
  4. PPC returns: Pay-per-click (PPC) returns $2 for every $1 spent, a 200% ROI (WordStream, 2022).
  5. Social ROI: Marketers report the highest social media ROI from Facebook (OnTheMap, 2024).
  6. Instagram: Meanwhile, for 33% of marketers, Instagram offers the highest ROI (MediaValet, 2025).
  7. Video ROI: 88% of video marketers report a positive ROI on their efforts (MediaValet, 2025).
  8. Video ads: 70% of consumers purchased a product after seeing a YouTube ad (OnTheMap, 2024).
  9. Call conversions: Phone calls convert to revenue 10-15x more often than web leads (Invoca, 2025).
  10. Inbound vs. outbound: Inbound marketing generates more sales for 50% of companies (The Social Shepherd, 2025).
  11. Inbound leads: Inbound marketing leads cost 61% less than outbound leads (HubSpot).
  12. Local search: 28% of local searches result in a purchase within 24 hours (WordStream, 2022).
  13. Personalization ROI: 89% of marketers see a positive ROI when using personalization (The Social Shepherd, 2025).
  14. Omnichannel: Omnichannel campaigns see a 250% higher purchase frequency than single-channel ones (Invoca, 2025).
  15. AI boost: 68% of companies increased content marketing ROI by using AI (Hostinger, 2025).
  16. Email testing: Testing your emails (e.g., A/B testing) leads to higher ROI (OnTheMap, 2024).
  17. Retargeting: Retargeting ads can increase conversion rates by up to 150% (WordStream, 2022).

Digital marketing effectiveness statistics

What actually works to get clients? These business statistics highlight the most effective marketing and advertising tactics.

  1. Social awareness: 84% of B2B marketers created brand awareness through content marketing (Hostinger, 2025).
  2. Local visits: 88% of mobile users searching locally visit a store within 24 hours (WebFX, 2025).
  3. Google Maps: Google Business Profile listings with 100+ images get 1065% more clicks (WebFX, 2025).
  4. Ranking impact: The #1 result in Google gets a 39.8% click-through rate (Smart Insights, 2025).
  5. Top three clicks: The top 3 organic search results capture over 54.4% of all clicks (MediaValet, 2025).
  6. SEO integration: Companies using AI in SEO saw a 30% improvement in rankings within six months (MediaValet, 2025).
  7. Visuals: Articles with images get 94% more views than those without.
  8. Video engagement time: The average user spends 88 percent more time on websites that have videos compared to those without (DemandSage, 2025).
  9. LinkedIn engagement: Video content on LinkedIn receives 5x more engagement, while images and infographics get twice the average engagement rates (DemandSage, 2025).
  10. Interactive video: Short-form interactive videos can boost sales and conversions by up to 80% (Hostinger, 2025).
  11. Video leads: 90% of marketers say video helped them generate leads (MediaValet, 2025).
  12. Omnichannel engagement: Omnichannel campaigns see an 18.96% engagement rate versus 5.4% for single-channel (Invoca, 2025).
  13. Call value: 84% of marketers report phone calls have higher conversion rates and larger order values (Invoca, 2025).
  14. Influencer trust: 61% of consumers trust influencer recommendations (Social Shepherd).
  15. Personalized emails: Personalized marketing emails deliver 6x higher transaction rates (Experian).
  16. Lead nurturing: Companies that nurture leads make 50% more sales at 33% lower cost (The Social Shepherd, 2025).
  17. Social stories: 57% of marketers find social media stories “very effective” (OnTheMap, 2024).

Digital marketing strategy statistics

You need a plan. Use these digital marketing statistics to help you create data-driven marketing strategies that other marketing experts are already applying.

  1. Digital Reprioritization: 82% of chief marketing officers chose to reprioritize investments in digital marketing channels, while only 59% adjusted offline channels (CMO Survey, 2024).
  2. Content strategy: 84% of organizations have a content marketing strategy (WebFX, 2025).
  3. Strategy gaps: 42% of organizations don’t have a clearly defined digital marketing strategy (MediaValet, 2025).
  4. Budget allocation: 72% of overall marketing budgets go to digital marketing channels (WordStream, 2022).
  5. Blogging: 79% of marketers actively run a blog as part of their strategy (MediaValet, 2025).
  6. Keyword focus: 71% of marketers consider strategic keywords the #1 SEO marketing strategy (OnTheMap, 2024).
  7. Email frequency: 33% of marketers send weekly emails to stay top of mind (OnTheMap, 2024).
  8. Video focus: 92% of marketers consider video an important part of their strategy (SEO.com, 2025).
  9. Mobile marketing statistics: 61% of mobile users are more likely to contact a business if the site is mobile-friendly (WebFX, 2025).
  10. Inbound calls: 85% of marketers believe inbound calls are key to their digital-first strategy (Invoca, 2025).
  11. First-party data: 82% of marketers plan to increase their use of first-party data due to privacy concerns (Invoca, 2025).
  12. Social listening: Social listening is a top tactic used by marketers to understand audiences (The Social Shepherd, 2025).
  13. AI adoption: 86.07% of SEO professionals have integrated AI into their strategy for 2025 (MediaValet, 2025).
  14. Success rate: Organized marketers are 397% more likely to report success (MediaValet, 2025).
  15. Silos: 77% of marketers say organizational silos make aligning on a strategy difficult (MediaValet, 2025).
  16. Agility: 20% of marketers had to pivot their plans due to economic uncertainty (MediaValet, 2025).

Digital advertising statistics vs digital marketing statistics

There’s a real difference between earning attention and buying it. If you don’t know which one you’re using, what it actually costs, or what it’s meant to produce, you’re flying blind.

The statistics below show you how money really moves in digital advertising and what paid traffic is actually doing for brands right now.

  1. Ad spend vs. marketing spend: 25.6% of marketing budgets go specifically to digital advertising, while the remainder is distributed across other digital marketing channels and strategies (CMO Survey, 2024).
  2. Ad spend: The global digital advertising market is projected to reach $843 billion in 2025 (Hostinger, 2025).
  3. Video ad spend: The video advertising statistics show the market will be worth $207.5 billion in 2025 (Hostinger, 2025).
  4. Mobile ads: Mobile advertising expenditure is expected to exceed $216 billion in 2025 (WebFX, 2025).
  5. Social spend: Social media accounts for 33% of all digital ad spending (WordStream, 2022).
  6. Ad awareness: Digital ads boost brand awareness by 80% (The Social Shepherd, 2025).
  7. Search ads: Search advertising remains the largest segment of digital marketing (SEO.com, 2025).
  8. Display ads: Consumers are 155% more likely to search for your brand after seeing a display ad (WordStream, 2022).
  9. Cost per action: The average CPA is $49 for paid search and $75 for display ads (Invoca, 2025).
  10. PPC traffic: PPC ads account for 45% of page clicks in search results (WordStream, 2022).
  11. Conversion rate: Website visitors from PPC ads are 50% more likely to buy than organic visitors (WordStream, 2022).
  12. Google and Meta: These two giants dominate, projected to generate hundreds of billions in ad revenue (Hostinger, 2025).
  13. Facebook ads: Facebook remains the top paid channel for ROI (WordStream, 2022).
  14. Impression costs: Social media ad costs increased by over 20% recently (OnTheMap, 2024).
  15. Purchase intent: Customers are 70% more likely to purchase via a retargeting ad (WordStream, 2022).
  16. Confusion: 50% of users can’t tell the difference between paid ads and organic results (SEO.com, 2025).
  17. Ad blockers: 42.7% of internet users worldwide use ad-blocking tools.

Traditional marketing statistics vs  digital marketing statistics

While the digital marketing landscape rules the marketing playground, going traditional still has an impact. Here’s how they compare.

  1. Spending shift: Marketing budgets have shifted dramatically, with 72% going to digital (WordStream, 2022).
  2. Brand awareness shift: 80% of companies use digital marketing for brand awareness vs. single-channel traditional marketing outlets (Statista, 2024).
  3. Younger audience preference: Consumers aged 18-44 prefer social media and digital advertising over traditional marketing for product discovery (Statista, 2024)
  4. Online first: 68% of online experiences start with a search engine (WebFX, 2025).
  5. Search engine marketing statistics: 93 percent of website traffic comes from search engines, outperforming traditional marketing channels (Backlinko, 2024).
  6. Accessibility: 98% of Americans use a mobile device, making digital the best way to reach them (WebFX, 2025).
  7. Digital growth: Digital marketing is growing at a CAGR of 9%, far outpacing traditional methods (WordStream, 2022).
  8. Content: Content marketing generates 3x as many leads as traditional marketing (HubSpot).
  9. Digital advantage: 97% of users check a company’s online presence before visiting, making digital marketing essential to decision-making (Statista, 2024).
  10. Social media purchases: 58% of U.S. shoppers buy items seen on social media, surpassing traditional media influence (eMarketer, 2023).
  11. Online shopping start: 63% of shopping begins online, even if completed offline (Google, 2024).
  12. Print trust: 82% of customers rely on print ads when deciding what to buy (The Social Shepherd, 2025).
  13. TV ad trust: 80% rely on TV ads for buying decisions, but younger demographics still favor digital marketing (MarketingSherpa, 2023).
  14. Direct mail reliance: 76% of people use direct mail when purchasing, but digital marketing shows higher engagement rates (MarketingSherpa, 2023).
  15. Radio ad influence: 71% trust radio ads, but listenership is declining in favor of digital alternatives like podcasts (MarketingSherpa, 2023).
  16. Omnichannel personalization: 80% of consumers favor companies offering personalized experiences across digital and traditional channels (Instapage, 2024).
  17. Analytics superiority: Digital marketing provides real-time analytics for adjustments, unlike traditional marketing (Google Analytics, 2024).

Real estate digital marketing statistics

For those in property or coaching realtors, these stats are vital.

  1. Search marketing: 97% of home buyers use the internet to search for homes (Google, 2024).
  2. Local search volume: 97 billion local searches occur monthly, creating opportunities for real estate agents targeting specific neighborhoods (Google, 2024).​
  3. Location visits: 1.5 billion locations get visited monthly due to local search queries, driving property viewings (Google, 2024).​
  4. Near Me surge: “Near me” searches grew 500% recently, reflecting buyer intent for immediate local real estate connections (Google, 2024).
  5. Allocation: 54.2% of real estate marketing budgets are devoted to digital marketing (Trends Statistics, 2024).
  6. Cost per click: The CPC for PPC campaigns in the real estate industry ranges from $0.50-$4 (Rule Analytics).
  7. Phone conversion: 61.7% of organic search users looking for real estate convert over the phone (Rule Analytics).
  8. Average conversion rates: The average conversion rate for organic and paid search in real estate is 3.2% and 1.5%, respectively (Rule Analytics).
  9. Review influence: Agents with positive reviews see higher inquiry rates than those without online reputation management (BrightLocal, 2024).​
  10. Virtual tour impact: Properties with video tours generate more qualified buyer inquiries than static photo listings (Real Estate Digital Marketing, 2024).​
  11. Social listings: Agents posting properties on social media achieve higher engagement and lead generation (HubSpot, 2024).​
  12. Email nurturing: Agents using email marketing for lead nurturing convert more prospects to signed contracts (Statista, 2024).
  13. Video tour usage: 70% of real estate professionals use video tours in digital marketing efforts (Wyzowl, 2025).

Small business digital marketing statistics

If you’re a solopreneur or running a small team, these top digital marketing statistics apply to you.

  1. Adoption: 58% of small businesses use some form of digital marketing strategy (Hostinger, 2025).
  2. Email marketing statistics: 64% of small businesses rely on email marketing as their top customer acquisition channel (Campaign Monitor, 2024).
  3. Global impact of email: 53% of small businesses from the US, UK and Canada use email marketing most frequently for acquiring customers (Constant Contact, 2024).
  4. Solo team tools: Over 40% of solo marketers use content management systems for digital marketing (HubSpot, 2024).​
  5. Freelancer trend: 54% of marketing leaders hire freelancers for digital work due to cost efficiency (Fiverr Pro, 2024).​
  6. Social media use: 79% of small businesses include social media in their digital marketing strategy (HubSpot, 2024).​
  7. Social media engagement: 52% of small business owners focus on social media for building customer relationships (Wix).
  8. Blog distribution: 76%of small business marketers use blogs for content distribution (Hostinger, 2025).​
  9. Website essential: Most small businesses maintain websites as their central marketing hub (Statista, 2024).​
  10. Budget size: The average local business puts 5-10% of revenue into marketing (WordStream, 2022).
  11. Budgets: 94% of small businesses planned to increase their marketing spending (WordStream, 2022).
  12. PPC budget range: Small businesses typically spend $100-$100,000 annually on PPC (WordStream, 2024).​
  13. PPC: 32% of small businesses use PPC for direct-to-consumer sales (Hostinger, 2025).
  14. SEO statistics: 69% of small businesses invest annually in SEO (HubSpot, 2024).​
  15. Video plans: Small businesses not using video marketing plan to adopt it soon (Wyzowl, 2025).​
  16. LinkedIn networking: Small business owners active on LinkedIn generate more B2B referrals (LinkedIn, 2024).​
  17. Review management: Small businesses managing reviews actively see higher conversion rates (BrightLocal, 2024).​
  18. Analytics decisions: Small businesses tracking metrics with Google Analytics make better marketing decisions (Google Analytics, 2024).
  19. Digital investment: 34% of small businesses plan to get into digital marketing (Wix).
  20. Content priority: 55% prioritize high-quality content over SEO trends (Hostinger, 2025).​

B2B digital marketing statistics

Marketing to other businesses requires a different approach.

  1. Brand awareness: 84% of B2B marketers use content marketing for brand awareness (Hostinger, 2025).
  2. Sales impact: 58% of B2B marketers report sales increases from content marketing efforts (Hostinger, 2025).
  3. Video: 69% of B2B marketers invest in video marketing (Hostinger, 2025).
  4. LinkedIn: 40% of B2B marketers consider LinkedIn the best channel for high-quality leads (SEO.com, 2025).
  5. Facebook: 83% of B2B marketers use Facebook (The Social Shepherd, 2025).
  6. X: 82% of B2B content experts used Twitter for organic marketing (OnTheMap, 2024).
  7. Demand generation: 76% of B2B content marketers meet demand goals through strategic content (Hostinger, 2025).​
  8. Email acquisition: 81% of SMBs use email marketing as the primary B2B customer acquisition strategy (Campaign Monitor, 2024).​
  9. Longer nurturing: B2B requires more touches and time than B2C, demanding long-term nurturing (HubSpot, 2024).
  10. Case study value: B2B marketers rely on case studies to prove value in digital marketing tactics (HubSpot, 2024).
  11. Call analytics: B2B marketers using call analytics improve acquisition and retention (Forrester, 2024).​
  12. Account-based focus: B2B marketers increasingly adopt account-based marketing tactics for high-value targets (Forrester, 2024).
  13. Team size: B2B marketing departments make up about 5% of total company employees (HubSpot, 2024).​
  14. Role specialization: Top B2B digital marketing jobs include Product Marketing Manager and Digital Marketing Manager (HubSpot, 2024).
  15. Lead challenge: Data quality is a major barrier for 42% of B2B marketers (Invoca, 2025).

Digital marketing growth statistics

Is the digital marketing industry slowing down? Not a chance. These stats highlight the explosive growth we can expect in the coming years.

  1. Market value: The global digital marketing industry is predicted to reach $1.3 trillion by 2033 (Hostinger, 2025).
  2. Budget increases: 63% of businesses have already increased their digital marketing budgets recently (WordStream, 2022).
  3. SEO investment: 92% of marketers plan to increase or maintain SEO investment due to its returns (MediaValet, 2025).
  4. Small business spend: 94% of small businesses planned to increase marketing spending in 2024 (WordStream, 2022).
  5. Ad spend surge: Global digital ad spend is projected to grow by 10.1% (Invoca, 2025).
  6. Social ad growth: Social media ad spending is projected to hit $267 billion (Invoca, 2025).
  7. Mobile ad dominance: By 2028, mobile advertising will account for 70% of total ad spending (Hostinger, 2025).
  8. Marketing tech expansion: The marketing technology market reached over $406 billion in 2024 (Hostinger, 2025).
  9. CAGR: The digital marketing industry is expected to grow at a compound annual growth rate of 9% through 2026 (WordStream, 2022).
  10. Video revenue: The video advertising market is expected to be worth $207.5 billion in 2025 (Hostinger, 2025).
  11. Influencer and affiliate marketing statistics: The global influencer marketing market will reach $23.6 billion in 2025 (Hostinger, 2025).
  12. Email growth: There will be 4.73 billion email users by 2026 (Hostinger, 2025).
  13. SEO value: The SEO industry is worth nearly $90 billion in 2024, showing significant growth (WordStream, 2022).
  14. TikTok rapid growth: TikTok online advertising revenue grew 200 percent, generating $11.6 billion from ads in 2022, expected to triple to $33.6 billion by the end of 2025 (statistics you need to know) (TikTok Advertising Report, 2025).
  15. Job market: Demand for digital marketing jobs is set to increase by 10% by 2026 (WordStream, 2022).
  16. Hot skills: “Digital Marketing Specialist” is one of the most in-demand roles, with 860,000 openings (The Social Shepherd, 2025).
  17. Video traffic: By 2025, video will make up 82% of all internet traffic (Hostinger, 2025).
  18. Social users: Social media users will grow to 5.24 billion in 2025 (WebFX, 2025).

Future of digital marketing

What do 2026 and beyond hold for us? Here are digital marketing statistics you need to know about marketing automation trends and more:

  1. AI integration: 94% of marketers say AI tools helped grow revenue in the past year (Invoca, 2025).
  2. AI spending: Over 90% of digital marketers will have a dedicated AI budget in 2025 (Invoca, 2025).
  3. AI search: AI overviews are already appearing in 7.6% of Google searches (MediaValet, 2025).
  4. AI transformation: 36% of leaders expect AI to transform operations within 3 years (Hostinger, 2025).​
  5. Generative AI use: 51% of businesses now use generative AI for content and data creation (Hostinger, 2025).​
  6. AI optimism: 90% of marketers feel positive about AI’s role in future digital marketing efforts (Invoca, 2025).​
  7. AI personalization: Personalization evolves through AI for hyper-targeted experiences (HubSpot, 2025).
  8. AI traffic shift: Businesses tailoring content for AI search engines saw a 40% boost in traffic (MediaValet, 2025).
  9. Video dominance: By 2025, video will be 82% of internet traffic (Hostinger, 2025).
  10. Privacy concerns: 81% worry that third-party data raises privacy issues (eMarketer, 2025).
  11. 5G expansion: 5G serves 2 billion people by 2025, enabling advanced video marketing (GSMA, 2025).​
  12. Voice search growth: Voice search expands with smart speakers as primary digital marketing channels (Google, 2024).
  13. Sustainability appeal: Brands marketing sustainability attract conscious consumers (Statista, 2024).​
  14. Metaverse opportunities: Brands explore digital marketing in virtual worlds as metaverses develop (Gartner, 2024).​
  15. Podcast expansion: Podcast marketing strategies grow as brands tap audio engagement (Edison Research, 2025)
  16. AI adoption: Marketers leverage AI for topic ideation (62%), content summarization (53%), and draft creation (44%) (Content Marketing Institute, 2025).
  17. Time savings: 86% of marketers report AI saves them over an hour daily on creative work (HubSpot).
  18. ChatGPT integration: 29% of marketing and media executives use ChatGPT specifically for content tasks (Statista).
  19. Analytics application: 36% of marketers apply AI to generate insights and analytics (Ascend, 2024).
  20. Content quality: Just 17% of B2B marketers view AI-generated content as excellent or very good (Content Marketing Institute, 2025).

Is Digital Marketing Growing?

Liam Austin and Sarah Thorslund working together on a laptop, smiling as they collaborate to help clients achieve their goals.

Yes, digital marketing is one of the industries expected to explode with double-digit growth. Recent data confirms expansion across ad spend, technology adoption, and consumer channel preferences.

So if you’re wondering if it’s too late to get started, the answer’s a resounding no. Even if you start simple marketing for coaches, you can get results.

You can also hire a digital marketing agency for specific digital marketing services or just a digital marketing coach for guidance.

Is there growth in digital marketing?

Yes, the growth is undeniable. The digital marketing industry statistics consistently show an upward trend in budget allocation, job openings, and overall market value. 

It’s to reach $1.3 trillion by 2033, a signal of a really competitive digital market. Digital ad spend already reached $485 billion in 2023 and $526 billion in 2024, the upward trend continuing in 2025 and beyond.

Simply, adapting is really important for coaches starting their business.

The demand for digital marketing jobs is increasing (6% by 2032), higher than the average job growth rate.

Why digital marketing is growing

Several factors are driving this:

  1. Consumer habits: People spend more time online than ever before.
  2. Mobile access: Smartphones have put the internet in everyone’s pocket.
  3. E-commerce: The convenience of online shopping continues to drive digital ad spend.
  4. Data capabilities: The ability to track digital marketing campaigns with precision makes it attractive to businesses of all sizes.

If you need guidance to get started, consider hiring a digital marketing coach for your business.

Modern Solutions for Modern Times

Implementing inbound marketing strategies discussed during an entrepreneurship podcast interview with Liam Austin.

The numbers aren’t subtle. Digital marketing statistics all point to the same truth: if you’re not marketing online, you’re invisible to most of the people who could pay you.

You don’t need ten tactics combining digital marketing strategies left and right. You need one core strategy that actually works, then build everything else on top of it.

If you want a simple, proven place to start, grab my free 3-Step Blueprint to Become a Highly-Paid Coach. It shows you how to:

  • Build an irresistible Magic Pill Offer
  • Start your Lead Generation Machine
  • Sell confidently and naturally

It’s already worked for hundreds of coaches. Layla tripled her net. Michael pulled in $40K in a month.

Ready to make the numbers work for you?

Yes! Show Me How to Become a Successful Coaching Business!

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Picture of Liam Austin

Liam Austin

Liam Austin is the co-founder of Entrepreneurs HQ and teacher of visibility systems to grow your personal brand, audience + authority with guest appearances. Liam made his first online sale in 2001, has built multiple 6 and 7-figure businesses, and has done 400+ interviews since 2015. Based in Malta, with time spent living in Stockholm and Sydney. Loves soccer, surfing, and burritos.
Picture of Liam Austin

Liam Austin

Liam Austin is the co-founder of Entrepreneurs HQ and teacher of visibility systems to grow your personal brand, audience + authority with guest appearances. Liam made his first online sale in 2001, has built multiple 6 and 7-figure businesses, and has done 400+ interviews since 2015. Based in Malta, with time spent living in Stockholm and Sydney. Loves soccer, surfing, and burritos.
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