Gone are the days when you just sit behind a desk from nine to five. Today, there are more ways than one to gain income.
Selling Done For You digital products is one option for you to earn and have more freedom.
Think templates, online courses, and digital downloads that take you less than a day to make but can be sold over and over again.
I’ve seen the power of DFY offerings, especially with our Done-For-You High-Ticket Program.
It’s our most successful rollout, and for good reason. With a ready-to-use system, coaches get what they really want: a clear, proven path to create a premium offer, generate leads, and enroll high-paying clients.
No need to start from scratch. The template’s laid out for clients, so they can focus on what they do best: Coaching.
The results? Going from stuck and unsure to confidently selling $3K-$10K packages in weeks. Quick wins like that build momentum towards a thriving coaching business.
Start creating and selling your own DFY products with this guide. You’ll find lists of digital product examples and an idea generator to help you come up with your own.
I’ll also walk you through how to sell digital products online, how to manage rights, and how to price your DFY digital products well.
What Are Digital Products?
Digital products are digital goods that are sold and distributed using online platforms.
Selling digital products can be your ticket to earning passively. It’s an attractive opportunity: low overhead costs, relatively easy to produce, and high in demand.
Here are other reasons to get into selling digital products:
- High scalability: If you want to sell more digital products, you don’t have to worry about production costs or inventory management.
- Instant delivery: No need to worry about shipping and distribution. Once you’ve sold a digital product, your client can access and download it with just a click.
- Automation: Once you create digital products and automate the purchasing process, you can continuously earn with little effort.
- Personalization: Digital products can easily be customized to tailor to specific customer needs.
- Wide reach: You can sell to anyone around the world without worrying about how your product will be delivered to them.
What are done for you digital products?
DFY products are ready-to-go tools that solve a specific problem for your clients, no setup or expertise required.
Picture a recipe meal kit with perfectly portioned ingredients. All your customer’s left to do is heat and eat.
What’s in it for you? When you sell DFY products, you can grow your coaching business in multiple ways:
- Passive income: Create a DFY product once and sell it multiple times. Continue earning even when you sleep.
- Higher profit margins: DFY is valued higher than other digital products because of the expert solutions they provide. Pivot to DFY and make more high-ticket sales.
- Scale your coaching offers: Expand your services and add value to your clients, without significantly increasing your load.
- Gain new customers: Connect with clients who are not yet willing to commit to full-time coaching but are interested in your expertise.
What are digital products to sell?
There are various types of digital products that you can sell online.
Here’s a list of eight digital products that you can explore:
- eLearning products: You can create learning resources that help other individuals or businesses deliver educational content online. Think pre-recorded video lectures, workbooks, and study guides. This is best for educators, coaches, and creators who want to share their knowledge while earning additional income.
- Stock media: This digital product is perfect if you’re a creative who wants to earn money by selling multimedia content (digital art, photos, videos, and audio). All you have to do is upload your content through a platform where you get paid every time someone licenses your material. You can earn royalties or a one-time payment fee.
- Digital templates: One of the digital files with the highest demand is a digital template. These are customizable resources that people could fill in with minimal effort. Examples of templates are resumes, business proposals, spreadsheets, and presentation decks.
- Printables: Like digital templates, printables are products that customers can complete on their own. But, instead of using it electronically, they prefer to print these products on demand. Think digital planners, calendars, study guides, and checklists.
- Ebooks and audiobooks: You can create long-form electronic books to share more in-depth knowledge about a topic. Once you’ve created your book, you can sell it as a direct sale or part of a subscription.
- Mobile apps and Software as a Service (Saas): Develop your own mobile app or SaaS and sell them as part of a subscription. You’ll be able to generate regular, predictable income.
- Membership and communities: If you have a loyal community that wants more from you, consider this digital product. Memberships provide clients with exclusive benefits and more engagement for your audience.
- Done-For-You digital products: DFY products are simple, pre-made solutions that simplify processes for your clients. You’re doing the work for them, so this offer suits clients who lack time and need ready-to-use products.
What digital products to sell online? (10 ideas)
Need inspiration to start selling digitally? Here are ten digital product ideas that you can choose from:
- Fitness coaching: A customizable 4-week home workout plan with nutrition tips and progress trackers
- Business coaching: A bundle of templates (online business plan, pitch deck, sales funnel) packaged as a startup toolkit
- Life coaching: A guided digital journal with prompts, exercises, and reflection sheets to encourage personal growth
- Relationship coaching: A PDF guide with scripts and exercises, complemented by video lessons on improving communication in relationships
- Career coaching: Templates, swipe files, and a checklist for job seekers to optimize their resumes and LinkedIn profiles
- Health and wellness coaching: A digital cookbook with meal prep ideas, shopping lists, and healthy recipes
- Financial coaching: A step-by-step budgeting spreadsheet to manage debt and start savings
- Spiritual coaching: An ebook of curated guided meditations, affirmations, and exercises for manifesting goals
- Marketing coaching: A DFY 30-day content bank outlining a plan for social media posting (carousels and short-form videos)
- Management coaching: A delegation dashboard via Notion template to track tasks and team capacity
Digital product idea generator
You can also use this free digital product idea generator. Just type your coaching niche and the type of digital product you want to explore. Click “Generate” and get ideas for products to sell in 2026.
For example, with “mental health” as your topic and “eLearning product” as the type, you get these ideas:
- Meditation app with personalized guided sessions
- Online therapy platform connecting users with licensed professionals
- Interactive mental health journaling app with mood tracking features
- Virtual reality relaxation experiences for stress relief
- Subscription box service promoting self-care and mental well-being
Selling Digital Products
The success of your digital products lies in the preparation. You have to create a profitable digital product that can be continuously sold with little to no updates.
You also have to set up an intuitive, customer-friendly system that makes it easy to select and purchase products.
Here’s a step-by-step guide you can refer to:
- Learn about your audience: Think about what your dream clients would need. What are the problems they need to solve and what digital product would best help them? Have an existing audience? Ask for their feedback to understand their pain points.
- Check for demand: Scan digital marketplaces and platforms for their bestselling digital products. Look up trends in the market. Search for products that sell.
- Find gaps in the market: What can you do differently? Look for opportunities to address your client’s needs with a unique approach.
- Outline your resources: Decide on a budget and schedule for yourself. These would determine how much time you can spend on this project and what tools you can use to create a digital product.
- Develop your product idea: Decide on the format you will use, the customizable parts of the product, and its overall look. You can create an outline to structure the content of your digital product.
- Create your digital product: Implement your product plan. This means writing your copies, recording videos, creating a document layout, or doing other related tasks to produce a finished product.
- Choose a platform: Pick an online platform to upload, promote, and sell your digital products (e.g., Etsy, Amazon, or direct to your website).
- Promote your digital product: Launch and start selling digital products. Use different marketing strategies like partnering with affiliates, posting on social media, and announcing it during your virtual events. Consult a marketing coach to help promote your product.
What is digital pricing?
Digital pricing refers to strategies used to decide the price of a product or service sold digitally. Similar to pricing your coaching packages, your digital pricing strategy can be affected by your expenses (cost-based) and the quality you deliver (value-based).
You can also apply these pricing models to determine your strategy:
- One-time purchase: Customers will only pay one time to access the product indefinitely. Best for templates, toolkits, and workbooks.
- Subscription model: Clients will pay on a regular basis (usually monthly) to access monthly training or community server. Best for ongoing and exclusive content.
- Tiered pricing: Depending on their chosen tier, clients gain different levels of access and pay different fees (e.g., Basic – course only, Pro – course and templates, VIP – course, template, and one-on-one coaching).
- Pay-What-You-Can: This pricing strategy allows customers to choose how much they will pay. Works best for lead magnets and community building.
- Bundles: By creating bundles, you’re encouraging clients to buy more than one product for a slightly cheaper price.
Done For You digital products website for selling
There are many websites where you can upload and launch your online store. Each has features that can help you reach your target audience.
Here are some of the top platforms to sell your digital products:
- Sellfy: This is a simple e-commerce platform to sell digital downloads. Best for beginners who want to launch products quickly. Selling on Sellfy costs $19 a month with a 14-day free trial.
- Shopify: If you need a flexible and customizable platform for digital and physical products, Shopify is for you. It has advanced platform capabilities but requires payment. The basic plan is $29 but with high transaction fees.
- Podia: This is an all-in-one platform where you can sell online courses and memberships along with downloadable products. It costs $39-$199 a month but doesn’t charge transaction fees.
- Gumroad: If you’re a beginner who wants a quick-to-set-up, easy-to-use platform, use Gumroad. You can embed a Gumroad widget directly on your website or use your Gumroad page as a standalone selling platform. Fees start at 9% with a $0.3 transaction fee.
- Kajabi: This is best for high-ticket courses and coaching programs. It includes tools for building a website, marketing, and processing payments. Their Kickstarter fee is $71 a month.
- Teachable: You can sell digital products related to knowledge and education using Teachable, specifically video-based courses with quizzes. The basic plan starts at $29 plus a 5% transaction fee.
- Thinkfic: This is your one-stop shop for building branded coaching experiences. Create online courses with a variety of multimedia material and release scheduled content gradually. You can try the basic plan for $39 a month.
Most platforms charge hosting fees. So, make sure you check your budget and the subscription tiers before you create an account.
How much can you make selling digital products?
Short answer: It varies.
Your digital products can sell at different price points, depending on the value you bring to clients, your level of expertise, and the market price.
- Low-ticket digital products ($5-$50): Simple digital items like quick guides, journal templates, checklists, swipe files, and basic templates.
- Mid-ticket digital products ($51-$300): More in-depth and customizable products like ebooks, online courses, resource bundles, interactive worksheets, and live workshop replays.
- High-ticket digital products ($301-$2,000+): High-impact signature online course, certification program, mastermind, memberships, high-ticket coaching, and Done-For-You business systems.
You can sell a combination of digital products and try different marketing techniques to gain revenue. Mix and match your pricing strategies until you build your very own high-ticket sales funnel.
Done For You Digital Marketing
Done-for-you digital marketing is the process of selling plug-and-play solutions or assets to other business owners.
The rise of DFY answers a simple need: expert-level resources, without the hours of DIY work. They don’t have to figure out the problem by themselves. With DFY, they can just choose and customize to suit their needs.
7 Types of best-selling done for you products
Wondering if you’re ready to sell digital products? Try your hand at producing and selling these best-selling digital products yourself:
- Social media content kits: Combine your talent for content creation and social media management. Create a 30-day content plan complete with captions and templates for clients who are looking for digital marketing assets. Use tools like Canva (design) and ChatGPT (captions).
- Email funnel templates: Provide clients with done-for-you sequences for email marketing (welcome, nurture, and sales). Use tools like Google Docs (copywriting) and Swipe Files (proven scripts).
- Course templates: Create pre-built course modules, slides, and workbooks. Use tools like Kajabi/Teachable (hosting), Canva (slides), and Loom (video recordings).
- Business legal templates: Create and sell digital templates for contracts, GDPR policies, and disclaimers. Use tools like LawDepot (legal drafts), Google Docs (editing), and PDFescape (formatting).
- Budget planners and trackers: Sell Excel or Notion templates for managing finances.
- Journals and trackers: Design printable daily, weekly, and monthly trackers and reflection pages. Use tools like Canva (design) and Adobe InDesign (layout).
- Presentation template kits: Produce pre-designed slide decks for pitches, class presentations, and business proposals. Use tools like Canva (design), Google Slides (structure), and Visme (interactivity).
16 Done For You Digital Products Examples
Excited to create your own amazing digital products? Get ideas for your own brand with these examples, ranging from freebies to proven bestsellers.
Done For You digital products free
Not all DFY products are sold for a fee. For instance, DFY lead magnets are created not for profit but for growing your community.
A lead magnet is a pre-made, high-value freebie that you give away to attract your dream clients.
With a lead magnet, you’re hitting two goals in one. You can help your potential clients with a simple and immediate need. Then, you’re also introducing yourself and building trust.
Here are examples of DFY lead magnets and the digital tools you need to create your own:
- Cheat sheets or quick guides: Create a one to two-page PDF summarizing actionable tips to solve a problem. Use tools like ChatGPT and Google Docs.
- Mini-challenges: Inspire action by asking your community to perform a challenge (e.g., one week to declutter). You can provide them with instructions via email or social media.
- Quizzes: Hook your audience with an interactive quiz related to your coaching niche (e.g., “What’s your Business Niche?” for business coaching). Explore quiz-building tools like Typeform, Outgrow, and LeadQuizzes.
- Checklists: Produce a step-by-step list that simplifies a complex process (e.g., “How to Launch a Podcast in Seven Days”). Use tools like Canva, Notion, and PDFEscape.
- Resource list: Curate references and learning materials about a topic or concern. Use tools like Notion, Carrd, and Google Docs.
- Automation blueprints: Sell ready-made automated workflows, AI systems or processes to help businesses save time and scale operations (e.g., auto-publishing system by n8n, automated client onboarding via Make.com, social media content AI prompts).
Done For You digital products Canva
Tools like Canva make designing digital products easy and more accessible. Many solopreneurs use this to create and sell digital products.
Here’s a list of DFY products you can make using Canva:
- Book covers and interior layout: Design professional-looking book covers and formatted pages for authors, coaches, and experts who want to publish.
- Logo and brand identity kits: Create ready-made logos with brand style guidelines (font styles, color schemes, and images). Best for startups and solopreneurs.
- Invitations: Editable invitation templates (digital and print) for event planners, couples, families, and small businesses.
- Social media templates: These are pre-designed, customizable posts like carousels, graphic quotes, and reels. Best for small businesses and influencers who want a consistent feed aesthetic.
- Email banners: Create branded email headers for newsletters to meet the needs of coaches and email marketers.
Examples of successful coaches done for you digital products to sell
Want to see how the experts do it? Here are five coaches who are nailing it by selling digital products:
- E-book and workbook templates: Anouska Rood, a digital product coach, sells easy-to-customize digital resources for other coaches looking to launch their first e-products quickly.
- Legal templates for coaches: Rachel Rodgers, a business coach for women, sells templates for contracts and disclaimers.
- LLC formation kit: Bobby Klinck, a legal coach for entrepreneurs, created step-by-step guides and filings for legal protection.
- 30-day planner templates: Chalene Johnson, a productivity coach, offers printable productivity planners and habit trackers.
- Social media template: Jasmine Star, a branding coach, sells branded Canva templates that help with social media engagement.
Done For You Digital Products with Resell Rights
You might be wondering, “Can I resell DFY products instead?”
Yes, once you acquire resell rights, you can sell digital products made by other people. Here are the three main types of resell rights:
- Basic resell rights: You’re allowed to sell the product to end users only.
- Master resell rights: You can sell both the product and its resell rights to others.
- Private Label Rights (PLR): You can edit and rebrand the product as your own before you sell it.
Choose which resell right you need based on what you need. If you need more flexibility to customize, PLR grants you that.
Done For You digital products to resell
If you’re looking for quick ways to start an online coaching business, begin with DFY digital products with resell rights. With ready-to-sell items, you can earn without creating anything from scratch.
Good digital products can be found in online marketplaces and platforms like PLR.me, Unstoppable PLR, PLR Mini Courses, and Master Resell Rights Lounge. You can also ask around in relevant forums and groups for recommendations.
Before you make any final decisions, do your research. Read about suppliers and ask other resellers about their experiences. You can also check the product quality for yourself.
Lastly, strictly follow the terms indicated by your resell license. Make sure you’re respecting any copyright and intellectual property rights as well.
Do More For You
Selling Done For You digital products helps you scale without burning out. You get to grow your offers, profit margins, and reach without adding more calls to your calendar.
Want to grow faster as a coach? Build your first high-ticket program and start getting paid what you’re worth.
I have a 3-Step Done-For-You Blueprint that gets you high-paying clients fast.
My DFY System will help you turn your knowledge into premium offers, bring you quality leads, and give you the confidence to sign high-ticket clients.
Michael earned $40,000 in a month. Sara’s email list grew by 5,000 people.
You can be the next success story.
Access the Highly-Paid Coach Blueprint Now
