Category: Email Marketing

Positioning Is Everything I feel like working at InfusionSoft has been my own Ph.D. program in small business marketing. I’m not just running my own business, I’m also seeing data from across hundreds of businesses and helping entrepreneurs become more successful themselves. I always try to keep my solutions simple,

Diving Into The Data When I was the head of marketing at Boomerang the tool started out as an extension for Gmail and now has evolved into a multi-platform system. Boomerang has plugins available for Outlook and Office 365 as well as apps for both iPhone and Android. As a

How I Test Emails I am a geek. I love business and learning new things. I have a tech startup that I’m in the middle of pivoting in the market so for me I have a fast working style and I love to be involved with many different projects at

Generating Leads Over Email One of the biggest problems all businesses face is lead generation. Email marketing is the best way I know to build a relationship with a large group of people. I’ve integrated my lead generation into my email marketing as a way to be seen as more

When Direct Mail Meets Email Email in my opinion really is the killer marketing app. I’ve tested most marketing channels and as far as monetization channels go, email has proven the strongest by far. And I’m not the only one who’s found it to be that way… A while back