If you’ve ever felt the drive to help people break through their limits and reach their full potential, becoming an empowerment coach could be your perfect fit.
In this article, you’ll learn:
- What empowerment coaches do and the skills you need to succeed
- How to become an empowerment coach, including qualifications and certifications
- The difference between life coaching and empowerment coaching
- How to find your niche in empowerment coaching
- How to set your rates, and
- Tips for marketing and growing your coaching business
By the end of this guide, you’ll know exactly how to start or scale your empowerment coaching business, helping clients gain clarity and confidence while building a profitable business that gives you the time, financial, and location freedom you want.
Table of Contents
What is an Empowerment Coach
An empowerment coach helps people break free from the barriers that hold them back. It’s about more than just boosting confidence – it’s about giving people the clarity and mindset to take real control of their lives. If you’ve ever struggled with making progress because you’re stuck in self-doubt, that’s where an empowerment coach comes in.
Think of it like coaching in sports: It’s not just about being good at the game – it’s about understanding your strengths, overcoming mental blocks, and taking action with purpose. An empowerment coach doesn’t just motivate. They equip their clients with the right tools, mindset, and accountability to create lasting change.
It’s a mix of mindset transformation, self-belief building, and breaking through old patterns. The aim isn’t a quick fix but a shift that lasts. An empowerment coach gives clients the power to move from feeling stuck to feeling unstoppable.
How to Become an Empowerment Coach
Becoming an empowerment coach starts with laying a solid foundation, gaining the right experience, and honing the skills you need to genuinely help people transform their lives.
Certifications: Do you need one?
Do you need a certification to become an empowerment coach? Technically… no. Coaching isn’t a regulated industry, so you can call yourself a coach without formal credentials. But here’s the thing: certifications can give you a significant edge.
A certification shows potential clients that you’ve invested in mastering your craft. These programs can teach you core coaching techniques and provide a stamp of authority.
Certifications aren’t everything – real-world results often carry more weight. If you’ve already worked in fields like leadership, mindset, or personal development, lean into that.
Building your coaching practice from the ground up
Starting your coaching practice might feel like stepping into uncharted territory, but it doesn’t have to be overwhelming. Here’s how to simplify it:
- Get clear on your values and mission. Why do you want to coach? What impact do you want to make?
- Set up your business basics. This includes registering your business, deciding on a coaching format (1:1, group, or both), and figuring out how you’ll deliver these sessions (online, in-person, or hybrid).
- Choose the right tools. Use scheduling platforms, payment processors, and client management software to stay organized and professional.
Finding your niche and target audience
You can’t help everyone, so don’t try to. The fastest way to build a successful empowerment coaching business is to narrow your focus.
Think about what you’re passionate about and where your expertise lies. Do you thrive when helping women step into leadership roles? Or maybe you’ve overcome struggles with self-confidence and want to empower others to do the same?
Once you’ve nailed your niche, figure out who your ideal client is. What are their struggles? What goals do they want to achieve? Speak directly to them in your marketing – it’s how you’ll stand out in a crowded space.
Setting your rates and building a profitable business
One of the biggest mistakes new coaches make is undercharging. If you price too low, people may not take you seriously. On the other hand, you don’t want to overprice without offering value to back it up.
Research what other coaches in your niche charge. Then, decide how much you want to earn and how many clients you can realistically handle. Keep your pricing simple – offer a few clear packages or programs so clients can easily choose the right fit.
Remember, you’re not just selling your time – you’re offering transformation. Don’t be afraid to charge what you’re worth.
Marketing your empowerment coaching business
People won’t just stumble across your business – you need to make it easy for them to find and trust you. This is where marketing comes in.
- Show up consistently. Post content on Instagram, Facebook, and LinkedIn. Write articles or even host workshops to build credibility and attract leads.
- Build your email list. Email is still one of the most powerful ways to connect with potential clients. Offer something valuable (like a free guide or training) to get people on your list.
- Leverage testimonials and case studies. Share success stories to prove the value of your coaching.
Growing and scaling your empowerment coaching business
Once your business is up and running, it’s time to think bigger. Scaling doesn’t mean working more hours – it’s about working smarter.
- Add group coaching programs. Serve more clients at once while maintaining a high level of impact.
- Create digital courses. Package your expertise into online programs that people can access anytime.
- Partner with other coaches or businesses. Collaborate to expand your reach and build mutually beneficial relationships.
What Does an Empowerment Coach Do?
A lot of people struggle with self-doubt. Empowerment coaching addresses this directly, helping clients realize that they already have the power to overcome this obstacle – they just need the right mindset to unlock it.
Techniques for improving self-belief and confidence
Clients need to see and feel the progress to truly believe they can change. Here’s how an empowerment coach gets them there:
- Visualization: Imagining success helps clients mentally prepare for their next move. It’s like imagining scoring that goal before stepping onto the pitch.
- Positive reinforcement: Celebrate small wins to build confidence. Acknowledging progress encourages clients to aim higher.
- Habit tracking: Small actions add up. Tracking habits shows clients how consistent effort leads to real change.
Difference Between a Life Coach and an Empowerment Coach
When you’re working with clients, it’s important to understand that everyone’s path to growth looks a little different.
A life coach will give you the structure and accountability to hit your goals, whereas an empowerment coach helps you build the mindset to believe in yourself and your ability to achieve those goals.
The real difference is in how they empower their clients to transform. It’s all about setting the stage for change but with different tools.
10 Types of Empowerment Coach Niches
Empowerment coaching is a broad field, but the beauty of it is that you can narrow your focus to suit your unique skills, passion, and experience. Whether you’re helping clients gain confidence, overcome obstacles, or achieve their goals, there’s a niche for you.
1. Confidence coaching
Confidence coaching helps clients break free from self-doubt and embrace their potential, whether for personal growth or professional success. Mel Robbins, author of The 5-Second Rule, empowers people to overcome hesitation and take bold action.
2. Career empowerment coaching
This niche helps clients thrive in their careers – navigating leadership roles, bold moves, or career changes. Mellody Hobson, president of Ariel Investments, focuses on breaking career barriers, especially in underrepresented communities.
3. Mindset coaching
Mindset coaches help clients build resilience, tackle limiting beliefs, and develop a success-focused mentality. Tony Robbins, a household name in personal development, focuses on unlocking mental power and building a mindset that helps clients achieve peak performance in all areas of life.
4. Health and wellness coaching
This niche empowers clients to improve their physical and mental well-being through fitness, nutrition, and stress management. Dr. Mark Hyman empowers people to take care of their health and live long healthy lives and educates people on the connections between food, health, and disease prevention.
5. Relationship empowerment coaching
Coaches in this niche guide clients toward healthier relationships – romantic, familial, or professional – by improving communication and setting boundaries. Esther Perel empowers individuals and couples to create meaningful and honest connections.
6. Spiritual empowerment coaching
Spirituality coaches help clients align their actions with their values. For example, Gabrielle Bernstein integrates mindfulness and meditation into her coaching to help clients find inner peace.
7. Financial empowerment coaching
This is for coaches who focus on financial freedom. This niche covers debt reduction, savings strategies, and wealth-building. Ramit Sethi, author of I Will Teach You To Be Rich, teaches practical money strategies and mindset shifts for financial control.
8. Personal growth and development coaching
These coaches help clients overcome personal barriers, set and achieve goals, and live a more fulfilled life. Robin Sharma is a leadership expert who empowers people to live their best lives, focusing on personal development, leadership, and unlocking their full potential.
9. Leadership coaching
Leadership coaches help clients become impactful leaders in their personal and professional lives. A renowned leadership coach and author, John C. Maxwell, has spent decades empowering leaders worldwide to develop their skills and lead with purpose.
10. Life transition coaching
Life transition coaches help clients through big life changes, like career shifts, divorce, or personal reinvention. Martha Beck, a life coach and author, specializes in helping people navigate major life transitions with clarity and purpose.
What Do You Need to be an Empowerment Coach?
Being an empowerment coach is about helping people build self-belief, find their inner strength, and take control of their lives. But you’ve got to have the right skills and tools to make that happen.
Core skills for empowerment coaches
First, you need to be able to listen with empathy and understand your clients without judgment. Ask the right questions, challenge their thinking, and help them break through barriers. Communication is key.
Next up – confidence. Your job is to help clients see they have the power within to make real changes. Show them their strengths and teach them how to use them every day.
Lastly, strong coaching techniques like setting action plans and holding clients accountable will keep them moving forward.
Tools and resources for empowerment coaches
You’ll need tools that cover both the practical and emotional sides of coaching. A flexible framework, worksheets, goal trackers, and journaling exercises will help clients process, plan, and track their progress.
And never stop learning. Keep growing through webinars and books and connecting with other coaches. Your development is just as important as your clients’ growth.
How to Become a Certified Empowerment Coach
Certification helps build credibility and trust with your clients and opens doors to more opportunities. But it’s important to know the right steps and what to look for when choosing a program.
Choosing the right certification program
There are plenty of certification options out there, but the right one should be clear and give you the skills you need to succeed as an empowerment coach. Look for accredited programs that meet industry standards.
- International Coach Federation (ICF) Certification: The ICF is one of the most respected bodies in coaching, offering certifications like Associate Certified Coach (ACC), Professional Certified Coach (PCC), and Master Certified Coach (MCC).
- Institute for Professional Excellence in Coaching (iPEC): Known for its Certified Professional Coach (CPC) program, iPEC focuses on personal transformation, energy leadership, and empowering coaching.
- Compass CBS Coaching Certificate: This program equips you with practical coaching skills and tools, offering certification to kickstart your empowerment coaching career.
- The Life Coach School Certification Program: Created by Brooke Castillo, this program emphasizes self-empowerment and helps clients break through limitations.
- Firewalk Empowerment Coach Training: Learn to inspire and motivate through this unique program that combines coaching techniques with confidence-building strategies.
How Much Does an Empowerment Coach Make?
Earnings as an empowerment coach vary based on location, experience, and how you market yourself.
In the U.S., the average annual salary of an empowerment coach is $55,019. However, it ranges from $26,000 on the lower end to $127,500 for top earners.
How to Start an Empowerment Coaching Business
Starting an empowerment coaching business lets you make a real impact while building something aligned with your values. Here’s how to get started:
1. Define your niche
Pick a focus area where you feel passionate and capable of helping others. Do you want to help people boost their confidence? Or maybe focus on career empowerment or personal development? There’s no wrong or right answer, but the clearer you are on your niche, the easier it will be to market yourself and build a loyal client base.
2. Set up your business infrastructure
Once you’ve nailed your niche, handle the practical stuff:
- Choose a business structure: Talk to an accountant or lawyer to decide between a sole proprietorship, LLC, or corporation – each has its pros and cons.
- Creating a website: A basic website with your services, pricing, testimonials, and contact information is all you need to start.
- Payment systems: Make payments easy with tools like PayPal or Stripe.
3. Build your coaching program
Decide how you’ll deliver your services:
- One-on-one sessions: Personalized coaching can be highly rewarding, and many clients prefer this.
- Group coaching: This is a great way to serve more clients. It’s also an excellent way for clients to learn from each other.
- Online courses: If you’re looking to scale your business, create an online course to leverage your time and expertise.
4. Price your services
Pricing your services can be tricky, but here’s a rule of thumb: don’t undervalue yourself. Empowerment coaching can be life-changing, and clients are willing to pay for those results.
Research what others charge, then set rates based on your expertise, time, and overhead costs. Offer pay-per-session rates or packages, depending on what fits your model.
5. Market your coaching business
Now that your business is set up and your programs are ready, it’s time to get the word out.
- Social media: Post tips, success stories, and motivational content on Instagram, Facebook, and LinkedIn to build your brand.
- Word of mouth: Word of mouth can be your best marketing tool, so make sure you ask satisfied clients to recommend you to others.
- Speaking engagements: Host virtual workshops, virtual summits, or speak at events. Being visible is a great way to establish your authority and attract clients.
6. Stay consistent and keep improving
A successful business grows with consistency and continuous improvement. Track results, listen to feedback, and refine your approach. And don’t forget to invest in your own personal development. As a coach, you need to lead by example. Keep learning, keep growing, and always be the kind of coach you’d want to work with.
Take Action Now
Becoming an empowerment coach isn’t easy, but it’s absolutely worth it. If you’re passionate about helping others and ready to put in the work, you can create a business that brings you both fulfillment and financial freedom. The key is to stay focused, keep learning, and, most importantly, help your clients get real, lasting results.
If you’re ready to take the next step and create a coaching business that gives you authority, impact, and consistent income, join our coaching training today. You’ll gain the skills and insights needed to attract high-value clients and build a business you love.