What Is a Fertility Coach? 7 Steps to Become One

What if you could guide people through one of the most emotional and personal journeys of their lives, helping them navigate fertility challenges with support, knowledge, and empathy?

Becoming a fertility coach isn’t just about helping people get pregnant. It’s about being there for them every step of the way.

If you’re here, you’ve probably thought about turning your passion for health, wellness, and reproductive education into something more. Maybe you’ve been through fertility struggles yourself, or you’ve supported someone who has, and now you want to help others do the same.

The good news? There’s a real need for fertility coaches.

More people than ever are looking for guidance outside of traditional medicine, and they’re willing to invest in expert support.

The challenge? Knowing where to start.

That’s where I come in. I’ve worked with countless coaches who wanted to turn their expertise into a thriving business. In this guide, I’ll walk you through what a fertility coach does, how to get certified, and the steps to building a successful coaching business.

By the end, you’ll have a clear plan to go from “I think I want to do this” to actually making it happen.

What Is Fertility Coaching?

Fertility coaching is about guiding people through the emotional, mental, and lifestyle aspects of trying to conceive. It’s not a replacement for medical treatments, but it complements them by helping clients stay positive, manage stress, and make informed decisions about their fertility journey.

What Is a Fertility Coach?

A fertility coach helps individuals or couples navigate the ups and downs of their fertility journey. They provide emotional support, practical advice, and lifestyle strategies, but they’re not medical professionals.

To become one, you’ll need a solid understanding of fertility, coaching skills, and a passion for helping others through difficult times.

How to Become a Fertility Coach

Becoming a fertility coach takes a combination of the right training, experience, and mindset. Here’s how to get started:

Step 1: Understand the fertility landscape

Before diving into coaching, it’s crucial to get a solid grasp on the fertility landscape. This means understanding the medical, emotional, and lifestyle factors that influence fertility.

Example: Let’s say a client, Marissa, comes to you after struggling to conceive for over a year. She’s been through multiple rounds of IVF, but nothing has worked.

As a fertility coach, it’s important to understand how stress, diet, and lifestyle can impact fertility and guide her through these areas, while acknowledging the medical treatments she’s undergone.

Focus on learning about:

• Fertility basics: Natural cycles, hormonal health, lifestyle impacts
• Medical treatments: IVF, IUI, egg freezing, and their emotional toll
• Emotional support: Stress management, relationship coaching, and mental well-being

This knowledge will help you navigate your clients’ needs effectively and with confidence.

Step 2: Gain relevant qualifications

Before you start coaching, it’s important to gain the right qualifications to boost your credibility and skills.

Example: Take Lauren, who’s a health coach with a passion for fertility. She decides to take a specialized fertility coaching course to deepen her expertise.

This makes her more confident when working with clients, knowing she’s got the necessary training to support them through their fertility journey.

Focus on gaining knowledge in:

• Coaching certifications: Consider fertility coaching, divorce coaching, or relationship coaching certifications.
• Specialized courses: Dive into nutrition, hormone health, or stress management for fertility.
• Ongoing learning: Stay updated with new research in fertility and related fields.

Having the right qualifications ensures you provide clients with accurate, reliable, and helpful guidance.

Step 3: Develop your coaching skills

It’s not just about knowledge but how you apply that knowledge to help your clients effectively.

Example: Picture you’re working with a couple, Emma and Simon, who are frustrated after multiple IVF treatment cycles. They’re feeling lost.

As their fertility coach, you can help them develop a solid action plan around their fertility issues and stress management, improve their diet, and make lifestyle changes, all while providing emotional and mental health support.

Focus on improving your skills in:

• Active listening: Understand your clients’ emotional and physical struggles.
• Goal-setting: Help clients create clear, actionable steps to move forward.
• Emotional support: Offer constant guidance and reassurance during the fertility journey.

Developing these skills ensures your clients feel supported and motivated to keep pushing through their journey.

Step 4: Choose your niche and define your approach

Defining your niche helps you stand out and attract the right clients. Specializing in one or a few areas of fertility coaching will make you more effective and allow you to build a business that directly speaks to your ideal clients.

Here are 5 fertility coach niches you can consider:

1. Stress management and fertility: Help clients manage the emotional rollercoaster of infertility, reduce stress, and create a calming environment conducive to fertility.
2. Nutrition and fertility: Specialize in providing dietary guidance, suggesting fertility-boosting foods, and helping clients improve their hormonal health through nutrition.
3. Preconception coaching: Focus on guiding clients who want to prepare their bodies and minds for pregnancy. This includes helping them optimize health, nutrition, and lifestyle before trying to conceive.
4. Support during IVF or other treatments: Provide emotional and practical support for individuals or couples going through fertility treatments like IVF or IUI. You’ll help clients cope with the stress, physical challenges, and emotional ups and downs.
5. Male fertility coaching: Specialize in helping men improve their fertility through lifestyle changes, nutrition, and emotional support, focusing on factors that affect sperm health and overall reproductive wellness.

Step 5: Set up your business with EHQ’s 3-Step System

Knowing how to coach is one thing. Building a thriving business is another. Here’s our formula at Entrepreneurs HQ:

1. Magic Pill Offer: Create a high-ticket coaching program that delivers real results. Example: A six-month fertility coaching package for $3,500, including one-on-one sessions, stress management tools, and personalized nutrition guidance.
2. Lead Generation Machine: Get in front of the right audience by leveraging other people’s platforms and creating your own. Example: Appear on fertility-related podcasts, collaborate with influencers, or start your own webinar series on fertility and IVF support.
3. Sales Enrollment System: Make signing up for your coaching program simple and stress-free. Example: Offer a free consultation where you walk potential clients through your process, answer their concerns, and help them confidently commit to working with you.

By applying these three steps, you’re setting yourself up for long-term success and sustainable business growth.

Step 6: Market your services

You can be the best fertility coach out there, but if no one knows about you, it won’t matter. Here’s how to get in front of the right people and attract clients:

1. Content marketing: Share real, helpful insights through blog posts, videos, or social media tips. Example: A quick video on “3 fertility myths you need to stop believing” can grab attention and build trust.
2. Social media: Show up where your ideal clients are, like Instagram, Facebook, and LinkedIn. Pick one and stay consistent. Example: Post bite-sized fertility tips or client wins to spark engagement.
3. Guest speaking and collaborations: Get in front of new audiences by guesting on podcasts, virtual summits, or partnering with experts. Example: Team up with a nutritionist for a live session on fertility-friendly diets.
4. Webinars and virtual workshops: Teach, don’t just sell. A free session on “How stress affects fertility (and what to do about it)” positions you as an expert and brings in leads.
5. Email list: Offer a freebie like “5 fertility-friendly habits” to grow your list, then send weekly tips, stories, and simple invites to book a call.

Keep showing up, keep sharing value, and soon enough, you’ll be the go-to fertility coach people turn to.

Step 7: Continue learning and growing

The world of fertility is constantly evolving. By staying informed, you ensure your advice remains relevant and impactful.

Focus on:

• Staying updated: Keep learning about the latest fertility trends, medical treatments, and holistic approaches.
• Networking with experts: Attend conferences or workshops to connect with other professionals in the field.
• Seeking mentorship: Find a mentor who has been in the field longer and can offer guidance as you grow.

Continuous learning keeps you at the top of your game and enables you to offer your clients the best possible support.

Why Become a Fertility Coach?

Fertility coaching is one of those rare careers where you’re helping people through a once-in-a-lifetime experience.

When it comes to something as huge as starting a family, having someone in your corner can only help. Even couples without reproductive issues can benefit from that kind of expert support.

There’s no downside.

• Make a difference: Help people navigate one of the most challenging journeys of their lives with emotional support, lifestyle guidance, and practical strategies.
• Growing demand: More people are seeking holistic support alongside medical treatments, creating a rising need for fertility coaches.
• Flexible business model: Work one-on-one, in groups, or online, allowing you to set your schedule and scale your business.
• Financial potential: A well-structured coaching business can generate consistent income, especially with high-ticket offers and scalable programs.
• Personal fulfillment: Many fertility coaches have personal experiences with fertility challenges, making this work especially meaningful.

What Does a Fertility Coach Do?

A fertility coach provides guidance, support, and personalized strategies to help clients improve their fertility journey.

• Mindset and stress management: Teach relaxation techniques and coping strategies to reduce stress, which can impact fertility.
• Lifestyle and nutrition coaching: Offer guidance on diet, exercise, and lifestyle shifts to optimize fertility health.
• Support during medical treatments: Help clients understand and navigate IVF, IUI, and other fertility treatments.
• Holistic fertility methods: Educate on natural fertility tracking, cycle syncing, and alternative approaches.
• Accountability and emotional support: Be the steady guide who keeps clients motivated and informed throughout their journey.

Fertility coaching isn’t about replacing medical professionals. It’s about bridging the gap between science and everyday life, helping clients feel empowered and in control.

How Long Does It Take to Become a Fertility Coach?

Becoming a fertility coach typically takes anywhere from 6 months to a year, depending on the depth of training, your prior experience, and how quickly you gain hands-on coaching practice. Here’s a breakdown of the typical timeline:

• Training duration: Three to twelve months, depending on the program.
• Practice and experience: Gaining client experience usually takes an additional three to six months
• Full-time coaching: After completing training and client practice, you could be fully ready to coach within twelve months.

The overall timeline can vary based on the level of commitment and the resources you invest in your professional growth.

What Do You Need to Be a Fertility Coach?

To guide clients through the emotional and physical challenges of fertility, you need a strong foundation in both knowledge and coaching skills.

1. Expertise in fertility health and treatments: Understand reproductive health, common fertility struggles, and medical treatments like IVF and IUI so you can support clients alongside their medical journey.
2. A specialized coaching method: Develop a structured approach based on your niche, whether it’s stress management, nutrition, or empowerment coaching, to help clients navigate their fertility challenges effectively.
3. Knowledge of holistic and lifestyle factors: Fertility isn’t just about medical treatments. Nutrition, stress, sleep, and mindset all play a role. A well-rounded approach makes you more valuable to your clients.
4. Emotional resilience and support skills: Many clients will face disappointment, frustration, and anxiety. Your ability to hold space, offer encouragement, and provide tools to manage stress will be crucial.
5. Ethical boundaries and referral networks: You’re not a doctor, and it’s important to know when to refer clients to medical professionals, therapists, or nutritionists for additional support.

A fertility coach isn’t just a guide. They’re a trusted support system during one of the most emotional journeys a person can experience.

3 Fertility Coach Certification Programs for 2025

Getting the right fertility coach certification can boost your credibility and skills, making you stand out in the field. Here are three noteworthy options for 2025:

1. Fertility Coach Academy Certification: This fully accredited, research-based program equips you with the tools to turn your fertility journey into a career, covering fertility basics, coaching strategies, and business fundamentals.
2. The Wholesome Fertility Method Certification: It is an accredited online certification program that trains aspiring fertility coaches and practitioners to guide clients through personalized fertility protocols and support their journey to conception.
3. Integrative Fertility Institute Certification: This online, self-paced program is ideal for those wanting to take a holistic approach to fertility coaching, focusing on nutrition, emotional support, and the exclusive EcoFertility Method to help clients achieve their fertility goals.

How Much Do Fertility Coaches Make?

The average salary of fertility coaches in the U.S. is $40,970 a year, but the pay can vary quite a bit based on location. Some cities pay significantly more, while others pay less, giving you the chance to earn based on where you’re based.

Here’s the range you can expect:

• Average annual salary: $30,617 – $63,258
• Average monthly salary: $2,551 – $5,271
• Average hourly wage: $10.82 – $30.53
• Top-paying cities: Kentville, NS ($63,258), Whitehorse, YT ($62,856)
• Lower-paying states: Florida ($30,617), West Virginia ($31,718)

How to Start a Fertility Coaching Business

Starting your own life coaching business is exciting, but it’s all about mixing the right skills, knowledge, and strategy to set you up for success. Here’s how to make it happen:

1. Get clear on your ideal client: Who do you want to work with? Is it women struggling with infertility, couples navigating IVF, or someone else? Maybe you focus on a specific group, like women dealing with PCOS, and create a program tailored just for them.
2. Create a coaching framework: You need a clear step-by-step process that clients can follow. For example, a 12-week program covering everything from diet and stress management to emotional support. Make sure it’s easy to understand and actionable.
3. Sort the business basics: Set up your business legally. Choose your business structure (LLC, sole trader, etc.), register, and make sure you’re all set with any local regulations. Don’t forget to add a disclaimer on your website to make it clear that you’re providing coaching, not medical advice.
4. Price your packages: Figure out what your services are worth. Maybe you offer a high-ticket, 6-month coaching program for $3,500 that includes personalized sessions and action plans. You could also have group coaching options at a lower price to bring in more clients.
5. Build your online presence: Get yourself a website that shows what you do and how you can help. Post blog articles, share client stories, and make sure people know how to find you. Social media is key. Instagram or TikTok are perfect for sharing tips and connecting with your audience.
6. Collaborate with others: Partner up with fertility clinics, intimacy coaches, or even yoga instructors. Teaming up with someone for a webinar or live session can expand your reach. Maybe a nutritionist could join you for a session on fertility-friendly foods.
7. Create lead magnets: Get potential clients’ attention by offering a freebie, like a fertility guide or a quiz to assess their fertility health. This helps you build your email list and start building trust with your audience.
8. Have an easy onboarding process: When someone signs up, make them feel welcome. Create a smooth process with a welcome packet, intake forms, and clear info about what’s coming next. It sets the tone for a great working relationship.
9. Track progress and gather testimonials: Check in with clients regularly and ask for feedback. If they’re seeing results, ask for a testimonial. Client success stories are a great way to attract new business.

With these steps, you’re on your way to creating a fertility coaching business that’s not only rewarding but sustainable for the long haul.

Birth Your Success

Becoming a fertility coach is one of the most rewarding paths you can take. You get to guide people through some of the most personal and life-changing experiences, helping them navigate the challenges of fertility with knowledge, support, and care.

It’s a career where your impact goes beyond just helping people – you’re truly making a difference in their lives.

If you’re ready to start or grow your coaching business, take the next step by learning how to build high-ticket offers, attract quality leads, and scale your business.

Get instant access to the coach’s blueprint here. It’s time to create a business that brings you both freedom and purpose.