How to go viral on Facebook as a coach

Spraying and praying doesn’t work on Facebook.

You can’t just publish random posts and hope new coaching clients will see them and sign up for your offers.

You’ll need a bit more tact than that. Learning how to go viral on Facebook requires strategy. In this post, we’ll explore tips, tactics, and examples of coaches posting viral content and how you can do the same to grow your coaching business on Facebook.

Why Going Viral on Facebook Can Help Your Coaching Business

You may be asking yourself: how will going viral on Facebook help my coaching business?

Facebook is a powerful tool that can supplement your marketing efforts. It can help you locate your target market, streamline your ability to connect with them, and set up systems and processes to convert them into clients. Going viral on Facebook accelerates this process.

Here are some additional benefits of how viral activity on Facebook can help your coaching business:

  • Builds brand awareness. When a popular post spreads across a platform, people naturally become intrigued by who wrote it. Think about it: when you see a popular post, you most likely – out of pure curiosity – click through to see its original author and just learn a little more. The same principle applies to your coaching business.
  • Drives business growth. Publishing a viral post on Facebook, whether by accident or design, almost always results in audience growth. Your coaching business could see explosive growth with a single viral Facebook post. It’s not unheard of for coaches to experience massive business development because of a simple post on Facebook that hits the right chord with their target audience.

What’s Considered a Viral Post on Facebook?

“Going viral” on Facebook (or any social media platform, for that matter) refers to a post’s substantial, organic, and often rapid growth in popularity. It’s when your post reaches a wider audience. And it consists of a flood of shares, likes, comments, and views – typically in the thousands but often into the millions.

This online phenomenon is seen as the “holy grail” of virtual activity.

Viral content reaches a broader audience, which makes it an excellent starting point for business growth for you as a coach. Many influencers owe their success to viral content and the optimal engagement it produces. But that begs the question: What type of content has viral potential?

What Kinds of Posts Go Viral on Facebook?

What comes to mind when you think of viral content?

If you’re like most people, you might think of funny memes, cat videos, or fad challenges. However, only a small percentage of that content gains traction. What’s more, those silly memes and challenges are often shallow, flash-in-the-pan content that loses relevance quickly.

So, what kinds of posts should you consider to go viral on Facebook?

  • Human stories – We are all wired for stories. An engaging narrative captivates our attention and puts us in a state of anticipation. You can take advantage of this natural programming by sharing real and heartfelt stories. Now, your story doesn’t have to be intimate details of your personal life. Although it certainly can be (I’ll leave it to your own discretion to draw the line of what to share publicly and what should be kept secret).
  • Major milestones – Have you gotten any new certifications or credentials lately? Have you had any seminal moments or big turning points in your business? Posting about personal or professional milestones is an excellent way to generate viral activity on Facebook. People love success stories. Also, the more you show that you’re moving forward in your coaching business, the higher the likelihood that prospects will see your success and become interested (or, at the very least, curious) about working with you.
  • Motivational quotes – Try going on Facebook without being barraged with motivational quotes. Simple yet effective, this type of content inspires, making people feel that tomorrow can be better than today. If you have an encouraging quote either from yourself, a mentor, or someone you know, share it. You have no idea how others will respond, as this kind of content can uplift people (especially prospective clients) who may be in lowly places.

How Important is Timing?

It may seem like an unimportant variable, but timing is essential for posting on Facebook.

With such a large number of users, the platform is inundated with posts daily. For this reason, you not only have to post consistently to cut through the noise, but you also have to post at the right time. Posting at the right time increases the chances of your target market actually seeing your content.

So, when is the best time for you to post to go viral on Facebook?

Unfortunately, there is no definitive answer to that question because here’s the deal: Every market is different. So, as a coach, you’ll have to research your audience so you can hone in on timing with your content strategy.

Once you gain a pulse on their lifestyle, you’ll have a deeper understanding of when, what, and how you should post on Facebook to go viral.

How to Go Viral on Facebook

Going viral on Facebook is not as simple as posting your content and keeping your fingers crossed.

You need to understand viral content and how to create it. The good news, however, is that once you gain this understanding, you’ll drastically increase the quality of your content (and your chances of it going viral).

Here are a few key elements to consider if you want to go viral on Facebook.

1. Use engaging headlines

Your headline will either draw people into your post or cause them to keep scrolling.

You need a powerful, attention-grabbing hook. Ideally, it should be short, punchy, and benefit-driven, giving people a reason to read the rest of your post. Think of the first 5 to 10 words of your post as the headline.

Corey Wayne, a relationship and peak performance coach, does this well.

Go viral by posting content with a catchy headline

His eye-catching headline reads, “Vulnerability is Power.” Its concise and punchy wording immediately pulls you into the text beneath it. Moreover, the contrarian position it takes offers something new to readers, as some people believe vulnerability is a form of weakness.

What can you learn from this example?

Your headline is the “ad” of your post that builds intrigue and pulls readers in. As a result, you should take time to craft meaningful and engaging headlines that grab attention and create curiosity. Here are a couple of ways you can do that:

  1. Make it short. People’s attention is more fickle than ever, so ensure your headlines are short and snappy. This is all about respecting your reader’s time by making it easy for them to get the value they need by reading your post or article.
  2. What’s in it for me? The question everyone has when they encounter content or marketing material is, “What’s in it for me?” Your headline must provide value to the reader. If it’s not a direct benefit (e.g., lose 30 lbs fast or double your net worth with this simple investing hack), then it could be in the form of a curiosity-inducing headline that creates an open loop, such as the Corey Wayne example above.

2. Post big news

People love “big things,” and I know that sounds a little vague, so let me explain…

Big news commands attention – it’s disruptive. It creates a sense of intrigue and curiosity, making you chomp at the bit to learn more. Something “big” could be a new credential you’re undertaking, an educational milestone you’ve accomplished, or a brand expansion such as launching a course, writing a book, or even collaborating with other coaches in your niche.

An excellent example of this idea is with entrepreneur and personal development coaches Brendon Burchard and Ed Mylett.

Actual post of coaches announcing big news

Both Burchard and Mylett are innovators and icons in modern personal development.

They collaborated on the world’s number one self-improvement system, GrowthDay (created by Burchard), to help optimize people’s capacity for achievement.

This has “big” written all over it.

You can even see it in the banner in the image above, which reads, “Join the world’s biggest movement and max out your life!” Those words were chosen carefully and with intention. Why? Because Burchard and Mylet understand the power that “big” has in marketing.

So, how can you use this concept to help you go viral on Facebook? Try using powerful language to add a larger-than-life feeling to your posts.

Here are a few words that can add “bigness” to your content:

  • World’s best…
  • World’s greatest…
  • World’s number one…
  • Significant
  • Huge
  • Monster

3. Playoff trends

Trending topics are trending for a reason.

There’s something about them that engages people. Trends add a sense of relevance to your content. With everyone wanting the “new and latest,” jumping on trends can help you satisfy Facebook’s algorithm while also remaining competitive in the ever-changing virtual landscape.

Connie Jakab, a speaker and coach based in Canada, does this beautifully.

Coach playing off trends for additional engagement on Facebook

Dance videos have become particularly popular on social media today. What started as a fringe fad on TikTok has grown to a full-fledged trend on the other platforms, including Facebook. Connie has embraced this trend wholeheartedly.

She creates fun and entertaining dance clips in her Facebook group. (If you want to join a similar community for online coaches and consultants, you can request access to the Entrepreneurs HQ Facebook group.)

This was a genius move on her part. Her passion for expression through movement shines through in her dance snippets, creating both connection and engagement with her audience. So, how can you capitalize on trends in your coaching niche?

Here are a few steps you can take to get started:

  1. Identify key trends. Look for trends that are taking off. This step is not difficult. Simply look at what other coaches are doing with their content. Find the common threads that keep appearing. Then, you can determine which of these trends (if any) you want to add to your Facebook content marketing strategy.
  2. Practice discernment. Don’t do a trend just because it’s popular. That can backfire fast if the trend doesn’t align with your brand as a coach. For example, David Goggins is a motivational speaker, ultra-triathlete, and sports coach. Doing silly dance videos on Facebook would not only be inappropriate for his brand but would most likely destroy it. So, you have to use some discernment and common sense here.
  3. Trial and error. It may take you a few attempts at several trends to hone in on one that works for your brand. This process of trial and error should be seen as experimentation. You’re testing the waters to see how your audience reacts to different trends. Sometimes, you’ll hit the mark. Other times, you’ll fall short. But keep experimenting until you find something that matches your brand and engages your audience.

25 Examples of Viral Facebook Posts From Coaches

Many coaches use the same principles to have their posts go viral on Facebook. If you take a page from their book, you can achieve the same success.

Here are 25 examples of viral Facebook posts from coaches.

1. Use Empathy to Connect

Jay Shetty is a podcaster and life coach with over 29 million followers on Facebook.

His posts are simple, inspirational, and to the point. He sympathizes with his audience, infusing his content with soft tones and words of wisdom that ease his followers’ burdens. Shetty has a pulse on his target market and what they’re struggling with.

And with that knowledge, he uses empathy and understanding to connect with them on an emotional level.

A post using empathy to connect with broad audience

The main takeaway with Shetty is the power of connection.

Viral content connects to an audience’s struggles and pain points. As humans, we will always feel connected to one another based on suffering more than success. Shetty understands this. And that’s why he’s a perfect example of how you can use emotional relatability to create viral content on Facebook.

2. Document Instead of Create

Gary Vaynerchuk, an entrepreneur, internet personality, and business coach, talks about the idea of documenting rather than creating.

He suggests that instead of “creating content,” you focus on documenting your life as a coach. While many influencers don’t usually touch on this idea, they seem to practice it unknowingly. People want to see the events behind the scenes: the late nights and early mornings, struggles and triumphs, the wins and losses.

This level of transparency builds trust and fosters connection.

A business coach documenting aspects of life instead of creating content

Gary uses this tactic as a staple in his Facebook content creation process. He films his life unfolding in real-time. Whether speaking at an event, meeting with his team, or taking pictures with fans, he captures every moment for his audience to see.

Now, your life may not be that much of a rollercoaster ride.

However, the principle still applies. You can let your audience in on your life and how you’re building or scaling your coaching business. Share the struggles you’re going through, the lessons you’re learning, and the wins you’re experiencing as a result of the process.

Viral Facebook content often emerges from those real-life human experiences because that’s what people resonate with and relate to.

3. Dispel Common Myths

Esther Perel is a Belgian-American therapist and relationship coach.

One of her Facebook reels went viral, generating over one million views, because of her countercultural take on introverts. In the video, she explains that introverts are not shy or timid (as many people assume). Instead, they simply experience social settings differently than extroverts.

Introverts require time alone to recharge their emotional batteries, while extroverts receive that same rejuvenation in the presence of others.

Relationship coach covering relevant topics on her Facebook reels

So, what can you learn from Esther and apply to your coaching business’s content creation strategy?

Find a common cultural myth and dispel it with the truth.

Many things can help you go viral on Facebook. And one of them could be dismantling a commonly accepted view on a prevalent topic within your niche .

4. Demonstrate Your Coaching Skills

As a best-selling author and life coach, Christine Hassler helps people experience personal mastery through internal healing.

In 2019, she gave a coaching demonstration at Evercoach Summit. The video went on to garner over 140,000 views. She demonstrates the power of coaching by helping a woman heal the broken pieces left over from her childhood.

Life coach demonstrates her powerful coaching skills on Facebook as a sort of content type

You can increase your likelihood of going viral by demonstrating your skill as a coach. It’s the equivalent of seeing masterful handiwork, listening to an enthralling piece of music, or viewing a perfectly coordinated dance sequence.

Those who are masters at what they do get noticed.

So, if possible (and with the permission of your client, of course), arrange a coaching demonstration for your Facebook content creation strategy. It can be a powerful way to create engagement with your audience and may even hold viral potential.

5. Provide Genuine Value

Rich Litvin is a best-selling author and master high-performance coach.

His coaching demonstration video on YouTube has over 315,000 views. The video demonstrates numerous coaching techniques that other coaches can “steal” and use with their own clients. Rich’s generosity has helped the video explode, as he delivers a tremendous amount of value to other coaches – free and clear.

In fact, the comment section of that YouTube video is teeming with aspiring coaches who thank and praise Rich for his valuable insights.

Coach goes viral by sharing genuine valuable content

You can expand the viral potential of your Facebook posts by delivering valuable content to your audience. Rich unreservedly shares some of his most powerful coaching techniques, which results in an appreciative audience that spreads his content.

The law of reciprocation is at play here.

When you give free and genuine value to your audience, they feel an obligation to return the favor. That obligation can come in the form of people’s likes, comments, views, shares, or even direct messages expressing their appreciation.

So, give freely to your audience, and they’ll give back by sharing your content.

6. Post Consistently

Author, international speaker, and venture capitalist Evan Carmichael is an entrepreneur coach.

He’s also a popular YouTuber. His channel is brimming with curated content from some of the world’s most innovative thought leaders, influencers, and entrepreneurs. As of this writing, he has nearly 4 million subscribers and over 350K followers on Facebook.

Carmichael embodies a simple principle for online success: Consistency.

Facebook profile of a coach with post planner

He’s been posting on Facebook for almost as long as the platform’s been active.

Since then, he has posted countless videos, with some going into hundreds of thousands and even millions of views. What can you learn from Evan’s success? Learn to implement the power of consistency. The more content you post to Facebook, the higher your chances of striking the right chord with your audience.

To do this, develop a posting schedule that works for you – something that you can sustain for the long term.

But whether you decide to publish five times a week or five times a day, stick to your predetermined schedule. Facebook’s algorithm rewards creators for their consistent output.

So, if you want to maximize your chances of going viral, adhere to a publishing schedule that you can maintain for an extended period.

7. Become an authority in your niche

Bob Proctor was a Canadian self-help author and transformational coach.

Before his passing in 2022, he was one of the leading experts on personal growth and development. His work on human potential and personal success is unparalleled. With his knowledge distilled into numerous books and lectures, Proctor had a profound influence on the self-help movement.

Facebook page of a business leader that had established his credibility

Proctor’s Facebook page has nearly 2 million followers, and his most-watched video on the platform has 7.1 million views. So, what can you learn from Bob Proctor about going viral on Facebook?

Be an expert in your field.

People want information from authorities, those who are at the forefront of their profession. As a coach, you need to position yourself as a leader in your industry. This doesn’t mean that if you don’t stand neck and neck with the innovators in your space, you’ll never see success or viral activity.

It just means you must establish your credibility.

All you have to do is develop your skills and add value to those you serve. Over time, your authoritativeness will take care of itself, and so will your Facebook viral potential.

8. Post Inspirational quotes

One of the world’s leading sales and self-help coaches is Brian Tracy.

Tracy, a Canadian-American motivational speaker and author, has written more than 80 books. His seminars, training sessions, and virtual workshops have helped millions of people and hundreds of companies worldwide. With decades of experience, his legendary coaching status is only rivaled by other leading coaches in his industry.

One of the most simple yet effective tactics he uses to go viral is posting quotes.

Sharing quotes in social platforms to go viral

Whether it’s on his Facebook or Instagram, Tracy regularly publishes inspirational quotes – many of which have gone viral, garnering thousands of likes, comments, and shares among his audience.

Quotes connect with audiences by delivering timeless wisdom.

And the best part? They don’t even have to be yours! You can curate quotes from thought leaders or other coaches who inspire you and publish them on your Facebook page. Just be sure to give credit, of course.

9. Collaborate with others

Jen Sincero is a singer, public speaker, and success coach based in Westchester, New York.

She rose to fame with the release of her popular book You Are a Badass, which remained a NY Times best-seller for more than five years. One tactic that’s worked well for her in going viral is collaboration. Her interview with popular podcaster Lewis Howes has accumulated over 430,000 views in only eight months.

Collaboration with other coaches or influencers to achieve viral success

The lesson you can take from Jen is to be open to collaboration.

Collaborating with other coaches or influencers in your space, preferably those with larger followings than you, can skyrocket your chances of going viral on Facebook. Even if the viral content is on another coach’s account, people can easily link back to your Facebook page.

You can then decide what to do with that traffic, whether you want them to opt into your sales funnel or purchase a coaching program.

10. Do something unique and different

Tony Robbins is the world’s most popular and well-known coach.

No one comes close to his endless list of accolades. He uses a very primitive part of human nature to generate millions of views on his content. He employs the power of “New and novel.”

In one of his most viral videos, he interviews the world’s first AI humanoid robot called Sophia.

Coach renowned for captivating content

The video exploded, generating millions of views. What can you learn from this example? The power of the new and novel. While robot interviews have become much more commonplace recently, Robbins’ interview was a revolutionary concept at the time.

And that’s what made it so powerful and engaging.

It was different. People had never seen anything like it, and that’s what gave it so much appeal. So, as a coach, ask yourself: what type of Facebook content can you produce that people haven’t seen before?

How can you use your experience, knowledge, and resources to create content that is truly one of a kind? Here are a couple of ideas to get you started:

  • Brainstorm. Think of ways you can connect, entertain, or inspire your audience. Jot down anything that comes to mind without censoring yourself. The idea is to develop a stream of consciousness or brain dump to come up with as many ideas as possible.
  • Personal experience. There are billions of pieces of content out there, with billions more being published every year. With that in mind, how do you stand out? You use your personal experiences. No one can replicate your experiences, perspective, and story. Leverage those assets to create unique content to share with your audience.

11. Share stories

Mel Robbins is an author, podcaster, and motivational speaker.

She uses a powerful technique to go viral that anyone can use to achieve a similar effect: storytelling. Telling stories hooks attention. The human inclination toward storytelling is an innate feature. We are naturally drawn to narratives that engage our emotions, shift our perspectives, and inspire us to grow.

Coach sharing authentic stories to go viral

You can use storytelling to go viral on Facebook by sharing details about your journey as a coach.

Here are two things to ask yourself to determine if you have a good story: Does it have emotion? And does it have a lesson? All good stories evoke emotions and offer lessons. So, consider your own life. What have you learned as a result of what you’ve experienced? Can you package those up in a story to share with your audience?

You’ll drastically increase your chances of going viral on Facebook if you do.

12. Impart wisdom

Brene Brown is a best-selling author and established public speaker who coaches people on courage, connection, and vulnerability.

With over 4 million Facebook followers, Brene can teach us a few things about going viral on the platform. Her most-watched Facebook video has 3.6 million views, 60K likes, and 49K shares. It discusses the necessity of protecting your inner light and why we need to surround ourselves with the right people.

This is another method that can help you go viral on Facebook. Provide practical life advice that your audience can use to improve their lives.

Coach shares a piece of video content imparting wisdom

You’ve undoubtedly gone through experiences that taught you valuable lessons.

Share those experiences—they matter. As a coach, your content should guide people through their challenges. One of the best ways to do this is to draw from your own life. So, what wisdom have you gained from your struggles that you can now share with your audience?

The key takeaway from Brene’s viral Facebook video is to help others realize their individuality and impart wisdom for leading better lives.

13. Add your unique personality

Entrepreneur, popular podcaster, and success coach Tom Bilyeu is a leader in the self-development space.

His YouTube channel has over four million subscribers, and he regularly features podcast guests who are leaders in their fields. Tom delivers his content in a unique way. He uses a whiteboard to write ideas and thoughts by hand to help his audience improve certain aspects of their lives.

This adds a personal touch to his content.

The handwritten text gives Tom’s message character and distinctiveness, separating it from the typical type-based text you see other people use. Audiences appreciate and, therefore, share his content due to the extra effort Tom puts into it.

14. Try short-form content

As a businessman and life coach, Ajit Nawalkha is best known for his affiliation with MindValley.

However, he is also an active social media influencer, regularly posting content to help other coaches grow their businesses. One of his tactics for developing viral content on Facebook is using reels.

Facebook reels are short clips (about 90 seconds) that entertain, inspire, or educate.

In Ajit’s case, he delivers value-packed snippets that empower coaches on their journey to entrepreneurial success.

His Facebook reel backlog is brimming with these media clips. You can use the same content method to go viral on Facebook as well. Simply brain-dump a few valuable ideas and concepts that you can turn into quick videos for your audience. You can create a whole batch of clips in a single sitting and have content for weeks on end.

With a large storehouse of content available, you can boost your chances of going viral simply due to the amount of snippets you’ve set aside. Remember, going viral is often a numbers game. The more you post, the greater your likelihood of eliciting a powerful audience reaction.

And creating a bunch of Facebook reels can facilitate that process.

15. Tap into your audience’s pain points

Lewis Howes is a high-performance coach, former pro athlete, entrepreneur, and host of the wildly successful School of Greatness podcast.

He has 4 million followers on his Facebook page. One of his most popular videos is an interview he did with Mark Hyman (a leading physician and health expert). The video explores the number one culprit of cancer: a poor diet (particularly America’s obsession with sugar). With a view count of over two million, it clearly hits a sensitive touchpoint for many people.

You have to understand what your audience is struggling with or interested in. Lewis’s audience is high-performance individuals obsessed with personal growth and development. And with diet being such a large component of sustained high performance, this video resonated with his audience.

When you know your market, you eliminate the guesswork about which topics to touch on in your content. Lewis understands his audience. As a result, he continually creates relevant Facebook videos, posts, and programs to meet their needs.

Here’s how you can do the same:

  • Check your analytics. Review your Facebook insights. Examining your social media analytics gives you a pulse on the type of people you’re attracting with your content. Therefore, you can create more content that’s aligned with what your market wants.
  • Review content performance. What content has performed the best? Is it reels, long videos, or text-based content? Review the performance (comments, likes, shares, and views) of each method and double down on the one with the best engagement metrics.
  • Experiment with new ideas. You never know how well new content will perform unless you try. Therefore, it’s important to experiment with new ideas periodically. Try a different content method for a few weeks. If it doesn’t generate a positive response, discard it. And if it does, keep it.

16. Share principles and philosophies

Jocko Willink is a retired U.S. Navy SEAL author, podcaster, entrepreneur, and executive coach.

He helps businesses and organizations with leadership development. With nearly one million subscribers on his Facebook page, Jocko brings a brash, no-nonsense approach to his content. His most popular Facebook video boasts hundreds of thousands of views.

It explains basic leadership principles for success in life and business.

Why is this effective? The world is constantly changing around us, but principles are undeviating. They will always stay the same. If you jump off a building, you’ll always go down, never up. That’s a principle—the law of gravity. Principles give people “guardrails” in life.

It’s a proven way for us to operate. This type of content has viral potential because of the quality, utility, and practicality of the life advice.

17. Educate your audience

A powerful public speaker, electrifying influencer, and the world’s number one salesman, Andy Elliot is an engaging sales trainer and life coach.

He is quickly rising through the social media ranks, with over 430K Facebook followers. Moreover, he is the CEO and Founder of Elliot Group, the world’s fastest-growing sales training company.

One of his most popular videos is a viral “sales showdown.”

He infuses a sense of “drama” into the video with the headline, “30-year vet tries to take me down!” It showcases a veteran salesman role-playing, attempting to “sell” Andy a truck. This type of content creates massive engagement for one main reason: education.

You (the viewer) become educated through the video demonstration.

Educational content will always be popular. If the video is useful and engaging (bonus points if humor is included), then it has the potential to go viral. As a coach, you need to think of unique ways to educate your audience.

For instance, share a shocking statistic on how business executives double their income when they hire a coach. Host a virtual summit of how you’re investing in your development, encouraging your audience to do the same.

The idea is to use education as a tool to create engagement for your audience.

18. Experiment with engaging headlines

Kristen Holmes is a fitness scientist and athletic coach.

She was recently interviewed by Steven Bartlett, host of the Diary of a CEO podcast. The interview went viral, with more than 1.5 million views in only a few months. The secret? Its engaging headline stirred curiosity in the viewers’ minds.

It read, “Even a little alcohol is hurting your health.”

Its simple and curiosity-inducing claim goes against many people’s beliefs about alcohol. As a result, it’s a contrarian title, and that’s what makes it so engaging.

Of course, going viral on Facebook requires more than just a catchy, attention-grabbing headline. Why? If your content doesn’t deliver the value the headline promises, it’s meaningless. What’s worse, your audience will feel “robbed” in a very real sense for having been baited. Never do this.

But assuming your content supports your headline’s claim, you have the ingredients for a viral Facebook recipe.

19. Use numbers and figures to increase believability

As an entrepreneur, CEO, influencer, and online coach, Codi Sanchez wears many hats.

She uses proven triggers, tactics, and techniques to go viral. Firstly, she knows her audience. They are high-performance business owners and entrepreneurs who go against the grain. And secondly, she uses the power of numbers in her headlines and thumbnails.

Numerals (numbers not spelled in letter format) are more engaging as they create believability.

In the above thumbnail, she uses this tip with her headline, “6 businesses that never fail,” and the “95% success rate.” The numbers create intrigue and curiosity, baiting you to learn more. And the best part? This tactic is not exclusive to YouTube. You can use it to boost your viral potential on Facebook as well.

Think of ways to use numbers in your headlines, captions, and descriptions within your Facebook posts.

It can be the findings of a study in your coaching niche or shocking statistics related to your audience. Whatever the case, using numbers (particularly odd numbers) adds depth to your claims, increasing their validity in your audience’s eyes.

One caveat: ensure your numbers are truthful and backed by real data. Never use clickbait headlines.

20. Post (a lot)

Internet sensation, investor, and business coach Alex Hormozi is a titan in the entrepreneurial space.

He and his wife, Laila, manage Acquisiton.com, a portfolio of companies that produce over $200 million annually. With millions of social media followers, Alex Harmozi has a “secret” weapon for viral success.

Here, it is volume.

It’s frustrating not seeing any viral potential with your Facebook content, especially when you’re doing everything right. Your content may hit all the necessary touchpoints, but the problem may be that you’re just not producing enough of it. Harmozi has thousands of posts and videos on all of his social media profiles.

He even mentions this philosophy of consistency in the Facebook post example above. Volume commands viral activity. The reason is that the more you produce, the greater the probability you’ll publish something that resonates with your market, resulting in a viral piece of content.

With this social media strategy, it’s all in the numbers. Whatever your current content volume on Facebook is, double it over the next few weeks. Ensure it’s at a level you can comfortably maintain, however.

Volume is important for going viral, but so is consistency.

21. Share your “why” with your audience

Simon Sinek is a thought leader, inspirational speaker, and business coach.

He delves into business psychology, specializing in leadership development. With 3.6 million followers on his Facebook page, Sinek has amassed a social media army. His basic philosophy is that people don’t buy what you do, they buy why you do it.

Does your audience know why you do what you do? Have you shared any personal stories or anecdotes that explain this essential aspect of your coaching business? If not, it’s a good idea to start. You can go viral on Facebook by sharing why your mission matters to you.

People connect with stories. Your story is what makes you relatable and trustable. Why? Because it shows the real you—the rough edges and hard experiences that made you (and your coaching business) what you are.

Show your audience why your brand exists by revealing its “human” side.

22. Interview industry leaders

Marie Forleo is a world-leading entrepreneur, businesswoman, and life coach.

She regularly hosts guests on her popular show, MarieTV. The highest-performing videos always feature thought leaders and industry experts. This tactic is effective for garnering views and shares because big names always attract attention.

Marie did this in her 2014 interview with Tony Robbins, as seen below.

Do you know anyone within your coaching niche that you can interview?

Granted, you may not have someone with Tony Robbins’s authority. But that’s not the point. Even smaller names who are just a little more established than you can make a marked difference. This kind of Facebook content is excellent not only for generating more engagement but also for boosting your own credibility.

People trust you more when they see you’re connected to an established name or brand.

23. Speak to your market’s desires

As a British writer, YouTube influencer, and life coach, Matthew Hussey specializes in self-confidence and relational intellect.

His Facebook page has 4.4 million followers. And one of the tactics Hussey has implemented beautifully is the power of words.

In fact, he’s a genius at word choice, which helps his content go viral. Let’s assume your content is of high quality and geared toward your target market. Now, how do you package that up so the moment your audience sees it, they can’t help but watch and share what you’ve posted?

You choose the right words. In one of his most viral videos, Matthew triggers intense desire in his target audience (women struggling in their romantic relationships) by using strong, benefit-driven language.

The video’s headline read: 3 Man-Melting Phrases That Make A Guy Fall For You—Get The Guy.

Phrases such as “man melting, make the guy fall for you and get the guy” all speak directly to his audience’s desires. This personalized approach is what makes his content valuable. So, what does your audience want? If you want to go viral on Facebook, you have to tailor your content to their desires.

24. Show your passion

As America’s number one financial coach, Dave Ramsey has been a force in the world of finance for over 30 years.

While many disagree with his financial philosophy, he has helped tens of millions of people escape debt and step into prosperity. But there’s one thing that gets him into more trouble than anything else: his intense, countercultural opinion.

Many of his Facebook videos have generated millions of views due to his passionate (and entertaining) rants on society’s money views. So, what can we learn from Dave about going viral? Be passionate about your mission.

Now, you don’t have to go ranting and raving like Dave Ramsey.

However, as a coach, you do need to have a fire that your audience can feel from you. Passion radiates. It flows out of you when you speak, and that’s what people will feel and connect with. Bring your passion to your content.

Think about it for a moment…

Have you ever been drawn to a video with low resolution and poor audio? Yet, because the speaker spoke with so much passion and animation, you couldn’t help but get pulled in.

Passion is so powerful that it overrides quality.

Now, that’s not an invitation to produce and publish low-quality content. Quality is essential in your content strategy. The point I’m making is that your passion is more important than the perfect lighting or flawless video script.

Let others feel the excitement and enthusiasm you have as a coach.

25. Keep it simple

Vin Giang is an internet personality, sought-after keynote speaker, and communications coach with 1.7 million Facebook followers.

Aside from being a communication master, Vin is also a master of simplicity. His most viral piece of content is a one-minute video of him sharing a single, simple tip that can drastically improve his student’s public speaking.

That single tip was the power of silence.

Far too often, we get bogged down by using the latest trends and tactics to go viral. But sometimes, keeping it short, sweet, and simple can be more impactful than the newest tricks or hacks. Try not to overthink things.

Yes, there’s a lot to focus on to go viral on Facebook. But you’d be surprised at how far short, authentic content with actionable advice can go.

Key Takeaways

The key takeaway for going viral on Facebook is to add value to your audience.

All the tips, tricks, and tactics fall within the category of helping those you serve. Now, going viral can be great for your coaching business, and it should be a part of your strategy. However, it’s easy to get so caught up in pleasing Facebook’s algorithm that you forget your ultimate goal is to get more clients.

At Entrepreneurs HQ, we can help.

With nearly a decade of experience, we have proven methods and strategies for helping coaches land more clients fast. So, if you’re ready, watch our free training on how to get coaching clients.