The Best Of Both WorldsHave you ever used a traditional funnel centered around a product launch. You were probably launching a new course, or maybe an event, or a special sale? Did you make a decent profit? I hope so. But, what if I told you could make even more profit by doubling down on your deadline and taking advantage of the benefits of an automated sales page. A sales page is extremely easy to automate and a regular event based launch can have a high conversion. Combining the two would definitely result in some substantial financial impact.
I am going to show you how to construct this hybrid funnel that takes the best from both of these strategies – I call it the “Deadline Funnel.”
People Tend To Procrastinate – The Deadline
Any type of conversion will skyrocket when you are close to a deadline. That is why an event focused funnel will perform well. Sales have shown to spike in the end stages of these funnels, this is due to a tendency people have to procrastinate. So the deadline funnel primarily takes advantage of this.
Below I outline the basic blueprint of the Deadline funnel.
First, to run this strategy you are going to need about 5 to 9 days so plan it out ahead of time. You are going to use the first few days to run an email series to establish your authority on the subject, agitate the problem that your prospect is dealing with, and establish trust with them.
Establishing authority means giving proof of the legitimacy of your business and solution.
Agitating the problem, means promoting your prospect’s problem as being so bad that they shouldn’t have to deal with it anymore.
Establishing trust means proving that you will follow through on what you’re promising.
Structure your copy around achieving these three objectives for the first few days and remember to use evidence and proof in your messaging.
Over the following days, you start to introduce your solution to their problem. You were agitating their problem, and now you are starting to give them a solution. At this stage begin to introduce your product and it’s benefits to your prospect.
As the deadline approaches you start to answer possible objections to using your product or service and really begin to get your prospects ready for that deadline.
List out possible objections your prospects may have to your product. Write down as many as possible then address them in your email copy.
On the last days of the funnel, you will need to bring it home and send multiple emails that day.
While sending multiple emails may be against most marketers best instincts, the deadline really makes this the best time to shake the tree.
You should emphasize that the deadline is approaching and they are going to miss out on this solution, deal, or product. However you frame it is up to you. People procrastinate, and they may even thank you for reminding them.
So go ahead, and send those emails, your prospects should start converting at a breathtaking pace.
Some Things To Remember
When you use this strategy make sure you test out what works for your situation, and make sure you have a deadline. Using those last emails close to a deadline can really make the difference in profit for you.
Good luck and don’t wait too long to try this technique out!
- Identify the time period your program will run: aim for a sweet spot of 5 to 9 days.
- In your first few days, establish authority, agitate their problem, and establish trust.
- Introduce your product, service after your first few days.
- As your deadline approaches address any possible objections your prospect’s might have.
- Reel them in with your deadline, re-emphasize that the deadline is approaching.
- Send multiple emails on the last day to bring in conversions.
Result You Will Achieve
A systematic way to bring in conversions and profits by having deadlines attached to your product launches or sales email series.
This article is based on an EHQ interview with the mentor.