Considering selling digital products? They’re a great way of scaling your coaching business, but only with the right strategy.
But digital products aren’t just about passive income. They’re about creating valuable connections to potential high-paying or long-term clients, without trading more time for money.
Think of it like building a playbook. Once it’s done, it works for you. It brings in leads. It builds authority. It supports your higher-ticket offers.
And it does all of this whether you’re on a discovery call, taking a day off, or sleeping.
I’ll walk you through exactly how to sell digital products as a coach and as part of a real business model built on visibility, trust, and conversations.
How to Sell Digital Products Step by Step
Digital products are intangible assets delivered electronically. Think online courses, digital templates, eBooks, software, digital art, or audio files. Unlike services, you create them once and distribute them repeatedly without additional production costs.
For coaches, they’re not just digital goods sold at an online store. They’re leverage. A well-designed template or course becomes a business card that does the selling for you.
How does selling digital products work?
Selling digital items isn’t like selling physical products. Having a successful digital product business involves this process:
- You create a digital product, set up delivery systems, and market to your target audience.
- Once built, the product sells on autopilot through platforms or your website.
- Payment processors handle transactions, and automated systems deliver access instantly.
Another difference is that there are no marginal costs. Whether you sell one copy or one thousand, your effort stays the same.
This makes digital products attractive for scaling, but only if you treat them as assets within a larger business strategy.
Why sell digital products?
Creating digital products opens multiple entry points into your business. Someone can buy a $27 guide, love it, then invest in your $2,000 program.
Here are other benefits of selling digital products:
- Authority building: Publish your digital assets and frameworks, and people will see you as the expert.
- Lead generation: Low-ticket offers that identify gaps in the market bring in new audiences who trust you faster.
- Scalability: Serve hundreds without adding hours to your calendar.
- Revenue diversification: Sell your products, like guides and reflection prompts. Don’t rely solely on one-on-one coaching income.
- Marketing asset: Use your digital products as part of your content strategy and visibility plan to create a profitable business.
How to get started selling digital products
Building a strategy means deciding where digital products fit in your business model. Start by asking what problem you solve best and how a digital product can support that solution.
- Identify your problem: What do your ideal clients struggle with most?
- Choose your format: Pick a format that fits your strengths and their needs.
- Map your funnel: Decide where this product sits in your client journey.
- Set your price: Price based on value, not just time spent creating.
- Plan your promotion: Know how you’ll drive traffic before you build.
How to get into selling digital products
Preparation means getting clear on what you’re creating and why it matters.
- Validate your idea: Ask your audience what they need most.
- Outline your content: Map out the structure before you create.
- Gather your tools: Choose platforms like Kajabi or ThriveCart.
- Set up delivery: Make sure buyers can access your product instantly.
- Create your sales page: Write a clear copy that explains what they get and why it works.
How to sell digital products guidance
Getting help speeds up your success. You don’t have to figure it all out alone.
- Hire a coach for your business: Work with someone who’s done what you want to do.
- Join communities: Connect with other coaches building similar businesses.
- Take a course: Learn proven strategies for online businesses like this Magic Pill Offer course.
- Watch tutorials: Learn from free content on YouTube and podcasts can answer quick questions, like this video on the “Secrets To A Winning Product Launch”.
- Test and Iterate: Launch small, gather feedback, and improve as you go.
How to Sell Digital Products Online Step by Step
Selling digital products online means choosing the right platforms, promoting with intention, and making the buying process simple. You’re not just uploading files. You’re building a system that works while you focus on coaching.
Most creators start by asking “What should I make?” That’s backwards. So start with “Where is my audience already gathering?” instead.
What platform to sell digital products on
Choosing a platform depends on control, cost, and ease of use. Here’s what to consider to find the best platform to sell digital products:
- Ease of setup: How quickly can you launch?
- Payment processing: Does it handle transactions securely?
- Delivery automation: Does it deliver your product instantly after purchase?
- Customization options: Can you brand it to match your business?
- Fees and pricing: What percentage does the platform take?
Where to sell digital products online
There are several platforms built specifically for selling digital products:
- Kajabi: All-in-one platform for courses, memberships, and digital marketing products with built-in email marketing.
- Teachable: Course-focused platform with simple setup and learner management tools.
- Thinkific: Flexible course builder with strong customization options.
- Podia: Clean interface for courses, digital downloads, and memberships without transaction fees.
- Stan Store: Social-first platform linking directly from bio sections on Instagram and TikTok.
Where to sell digital products for free
You can start selling digital products without upfront costs. Free platforms help you test your idea before investing in paid tools.
- Notion: Create and share templates through public pages with payment links.
- Google Drive: Deliver digital downloads manually after receiving payments through free tools.
- Beacons: Free bio link tool with a built-in store for digital products.
- Carrd: Build a simple landing page with a buy button at no cost.
- Substack: Sell guides or resources alongside your newsletter.
Which platform to sell digital products
You need to market your digital products before you can even sell them. That’s why, if you’re choosing platforms to sell, you need to think about where to market too.
- Podcasts: Become a guest on shows your audience listens to and offer your digital product as a lead magnet.
- LinkedIn: Share insights on your feed and connect with coaches and entrepreneurs building businesses.
- Instagram Stories: Use stories to drive traffic to your sales page.
- Facebook groups: Provide value in communities like the Entrepreneurs HQ FB group and mention your product when relevant.
- Collaborations: Partner with other coaches and cross-promote each other’s offers.
How to sell digital products online
Selling online means moving people from interest to purchase.
- Create a landing page: House your products on a reliable platform. Have one clear offer, one outcome, and one call to action.
- Write a copy that converts: Focus on the problem you solve, not the features you include.
- Set up automated delivery: Use tools like SendOwl or FetchApp to send files instantly.
- Drive traffic intentionally: Email, social, partnerships. When starting out, pick one channel and commit to it.
- Optimize as you go: Track what’s working. Adjust what isn’t. Keep improving.
How to sell digital products on my website
Selling on your own website gives you full control over branding, pricing, and customer experience. Here’s how to set it up:
- Choose a website platform: Use WordPress, Wix, or Squarespace with eCommerce plugins.
- Install a payment processor: Connect Stripe or PayPal to handle transactions.
- Create product pages: Write clear descriptions and include testimonials.
- Add testimonials: Include social proof from past clients and customers.
- Optimize conversion: Test headlines, images, and calls to action regularly.
- Collect emails: Build your list so you can market future products without starting from scratch.
How to Sell Your Digital Products
Types of digital products vary based on complexity, price point, and buyer needs. Each one serves different purposes in your overall business model.
The best digital products to sell for coaches typically start with lower-ticket assets to build audience trust, then progress to premium offerings as reputation grows.
How to sell done for you digital products
Done-for-you digital products are ready-to-use resources that save your clients time. Think templates, swipe files, scripts, or frameworks that they can plug into their business immediately.
- Identify common tasks: What do your clients need to do repeatedly that you can provide a solution for?
- Create systems: Build plug-and-play solutions that deliver immediate value with minimal customization.
- Offer implementation: Provide setup support as an upsell to increase value perception.
- Bundle services: Combine done-for-you digital products with coaching or consulting packages.
- Promote the outcome: Focus on what they’ll achieve, not just what they get.
If you need a prime example, explore my proven 3-Step Blueprint to Become a Highly-Paid Coach. I’ve helped hundreds of coaches to define their Magic Pill Offer and book high-paying clients with this system.
How to sell DFY digital products
Here are examples of popular DFY products, plus suggested titles:
- Email sequences: Pre-written emails for onboarding, sales, or engagement, like the “5-Day Welcome Sequence for New Coaching Clients.”
- Social media templates: Canva templates with captions and hashtags, like “30 Instagram Post Templates for Life Coaches.”
- Sales scripts: Word-for-word scripts for discovery calls or consultations, like the “Discovery Call Script That Converts.”
- Client onboarding packets: Contracts, intake forms, and welcome guides, like the “Complete Client Onboarding Toolkit for Coaches.”
- Course frameworks: Step-by-step outlines for building and launching courses, like the “Launch Your First Course in 30 Days Framework.”
How to sell digital marketing products
Digital marketing products help coaches attract and convert clients. These products teach strategies, provide tools, or simplify processes that drive visibility and sales.
- Package with strategy: Don’t just sell a template. Include the plan for using it, or guidance that you can provide through coaching.
- Target specific problems: “How to Fill a Webinar in 7 Days” beats “General marketing guide.”
- Offer implementation support: Add a tutorial video or quick-start guide to reduce friction.
- Bundle with community access: Give buyers a place to ask questions and share wins.
- Promote through content: Show the strategy in action before asking anyone to buy.
How to sell low ticket digital products
Low-ticket digital products typically cost between $7 and $97. They’re designed to attract new leads, build trust, and introduce people to your brand without a big commitment.
- Focus on one win: Solve one specific problem clearly and quickly.
- Promote often: Since the price is low, you need volume. Share it regularly across all channels.
- Automate follow-up: Convert buyers into email subscribers for future offer opportunities.
- Use it as a gateway: Don’t make the mistake of letting leads walk away after just one purchase. Show them the next step: Your higher-ticket coaching offers.
How to sell high ticket digital products
High-ticket digital products are one of the most profitable digital products out there, typically costing $500 or more. This type of product needs deeper transformation, more comprehensive content, and stronger positioning.
- Position as premium: Your messaging, digital design, and delivery should reflect the value.
- Include personalization: Add a private call, custom feedback, or direct access to you.
- Sell through conversations: High-ticket buyers need trust. Use discovery calls or application forms to sell well.
- Offer payment plans: Break the price into installments to make it more accessible.
- Include bonuses: Add templates, group coaching, or community access to increase value.
- Provide serious results: High-ticket products must deliver transformational outcomes, not just information. Post testimonials to prove their worth.
How to sell digital downloads on your website
Here’s how you can set up digital downloads on your site:
- Choose a plugin: Use tools like Easy Digital Downloads or WooCommerce for WordPress.
- Optimize product pages: Write compelling descriptions focusing on benefits and transformation.
- Add preview content: Let visitors see quality before purchasing through samples or excerpts.
- Deliver instantly: Use automated systems so buyers get their download link within seconds.
- Create a thank-you page: Use it to upsell, invite them to your email list, or direct them to the next step.
- Test the experience: Go through the full purchase process yourself to catch any friction points.
How to Sell Digital Products for Free
You don’t need a big budget to start selling digital products. You can use free tools, leverage social media, and build momentum without upfront investment.
The key is starting simple and focusing on visibility. You don’t need the perfect funnel. You need people to know you exist and trust you enough to buy.
How to sell digital products online without investment
Here’s how you can sell digital products without any upfront costs:
- Use free tools: Explore tools like Canva for design, Google Docs for writing, and free website builders like Carrd or Notion.
- Leverage existing platforms: Sell through Instagram, LinkedIn, or Facebook using your bio link and direct messaging.
- Repurpose what you have: Turn old presentations, client resources, or email templates into products.
- Pre-sell before building: Pitch the idea, collect payments, and then create the product.
- Start with low-ticket offers: Smaller price points are easier to sell without paid ads or fancy funnels.
How to sell digital products without a website
You don’t need a website to sell digital products. There are alternative ways to promote your digital products effectively on platforms like Instagram and more.
- Use a bio link tool: Tools like Stan Store, Beacons, or Linktree let you sell directly from your bio.
- Post on social media: Share your product in your stories and posts. You can even go live to promote them in real-time.
- Sell in communities: Share your product in Facebook Groups, LinkedIn, or on Reddit, but not before engaging first.
- Use email: Send a direct email with a payment link to people who’ve shown interest.
- Partner with others: Have other coaches or creators share your product with their audiences.
How to sell digital products without social media
If social media isn’t your thing, you can still sell digital products. Focus on direct outreach, partnerships, and content marketing instead.
- Build an email list: Use lead magnets and email sequences to nurture and convert subscribers.
- Expand your reach on podcasts: Share your expertise on a show in your niche and offer your product as a resource for listeners.
- Write blog content: Publish SEO-optimized articles that drive organic traffic. If you’re a life coach, write about mindset and mindfulness tips, then casually link to your coaching guides.
- Host virtual events: Run live or recorded webinars and pitch your product at the end.
How to sell digital products using a phone
Selling digital products using your phone means creating, promoting, and managing sales on the go.
- Mobile-friendly checkout: Make sure your sales page and payment process work smoothly on mobile devices.
- Voice notes and texts: Use WhatsApp or Telegram to pitch your product in a personal, conversational way.
- Phone consultations: Offer a quick call to explain the product and close the sale.
- SMS campaigns: Send text updates about your product to people who’ve expressed interest.
- Screen-sharing demos: Use Zoom or Google Meet on your phone to walk someone through your product live.
How to Sell Digital Products Online with AI
AI tools make creating and selling digital products faster and easier. You can use AI to write content, generate ideas, design templates, and automate marketing.
Think of it this way: AI doesn’t replace your expertise. It just makes it easier for you to share it. You still bring the strategy, the voice, and the unique insights that only you have.
How to sell digital products using AI
Here’s how to use AI to sell digital products:
- Generate ideas: Use ChatGPT, Claude, or Gemini (all with free options) to brainstorm product topics based on your audience’s needs.
- Write content: Draft course outlines, eBook chapters, or guide sections using AI tools.
- Design visuals: Use AI design tools like Canva’s Magic Design or Midjourney for graphics.
- Create marketing copy: Write sales page copy, email sequences, and social media posts with AI.
- Automate content creation: Turn one piece of content into multiple formats: blog posts, scripts, carousels, and more.
- Personalize at scale: Use AI to segment your audience and tailor messages based on their behavior or interests.
How to Market Digital Products for Free
Marketing for coaches doesn’t have to cost money. It just requires consistency, clarity, and showing up where your people are.
- Create valuable content: Share insights, frameworks, and tips that solve problems your product addresses. Make sure you show up and rank using SEO strategies.
- Leverage email marketing: Build a list and send regular emails that nurture trust and promote your product.
- Referrals: Ask happy customers to share your product with their network. Offer a bonus or discount for referrals.
How to sell digital products using Facebook ads
Facebook ads help you reach more people faster. They’re not free, but they’re effective when you have a proven product and clear targeting.
- Start with a small budget: Test with $5-$10 per day to see what works.
- Target your ideal audience: Use demographics, interests, and behaviors to reach coaches and entrepreneurs.
- Create a simple ad creative: Use clear images and short copy that highlight one benefit.
- Send traffic to a landing page: Direct people to a page that explains your product and includes a buy button.
- Track your results: Monitor clicks, conversions, and cost per sale to improve your ads over time.
- Retarget visitors: Show ads to people who engaged with content but haven’t purchased yet.
How to Sell Digital Products to Make Money
Selling digital products generates life coach earnings when you align offers with real problems and market to qualified buyers.
- Create product ladders: Build multiple products at different price points, leading to premium services. The same goes for pricing your coaching offers.
- Focus on conversion: Drive traffic to optimized sales pages designed to close transactions.
- Upsell strategically: Offer complementary products or services after initial purchases.
- Iterate and improve: Your first version won’t be perfect. Launch it, gather feedback, and make it better.
- Focus on lifetime value: One sale is great. Building a customer base that buys from you repeatedly is better.
Is selling digital products worth it?
Yes, if you’re willing to do the work. Digital products won’t make you rich overnight, but they can create a consistent income, build your authority, and free up your time.
Treat selling digital products as a part of a bigger strategy, not a standalone fix.
Is selling digital products legal?
Yes. As long as you own the content, follow copyright laws, and comply with consumer protection regulations, you’re good to go. Just make sure you have clear terms of use and a refund policy if needed.
If you’re unsure, consult a lawyer or accountant to make sure you’re compliant.
Is selling digital products profitable?
Yes, but profitability depends on how well you match your product to your audience’s needs, how effectively you market it, and how you price it.
Coaching industry statistics show that there’s demand. Explore this guide on best-selling digital products for inspiration.
Turn Your Expertise into Income
Learning how to sell digital products isn’t about replacing your coaching. It’s about building leverage. It’s about creating assets that work for you, even when you’re not working.
Your expertise has value. Package it. Share it. And let it do the heavy lifting while you focus on what you do best: Coaching.
Need more guidance to set up your business systems? Grab my 3-Step Blueprint to Become a Highly-Paid Coach.
This proven system has helped set up sales funnels that convert high-paying clients for hundreds of coaches.
Sara earned over $20K with her Lead Generation Machine. Philip booked high-ticket offers for $10K.
Yes! I Want to Become a Highly-Paid Coach!
