Life Coaching Prices: What To Charge And How To Increase Your Fees

Setting life coaching prices can feel like a big decision, especially if you want to attract high-ticket clients or build a steady income.

For many life coaches, pricing raises important questions: What’s fair? What do others in my field charge for life coaching? How do I set rates that reflect my experience and value?

In this guide, we’ll answer those questions and more, helping you set life coaching prices that work for you – and make sense to your clients. You’ll find insights into average rates, pricing by niche, and smart ways to structure your online coaching services.

So, whether you’re just starting or looking to level up, this guide has what you need to set life coaching prices with confidence. Let’s get into it.

Life Coaching Prices, Hourly Rates & Packages

Finding the right price for life coaching services isn’t a one-size-fits-all formula. Knowing the average rates and how different niches stack up can give you a solid starting point.

Hourly rates for life coaches range from $75 to $500 per hour, with rates increasing based on experience and niche (e.g., health, executive, or business coaching).

Offering packages of 6-10 sessions, which typically cost $2,000 to $5,000, can provide steady income and better outcomes.

A group coaching session is an affordable option, priced at $50 to $100 per participant, allowing coaches to earn more and reach more clients.

Life coaching prices by niche

Life coaching prices vary depending on the type of coaching you choose. Here’s a breakdown of what life coaches charge by niche:

How Much Does a Life Coach Cost?

Life coaches typically charge differently. While hourly rates are common, many coaches offer packages or group sessions that make services more accessible and results-focused. This flexibility allows coaches to tailor the experience while meeting various budgets, whether for one-on-one depth or group dynamics.

Why life coaches have different rates

Life coaches charge different rates for a few key reasons:

• Experience: More experienced coaches with a proven track record charge higher fees. Their knowledge and ability to deliver results make them more valuable to clients.

• Niche specialization: Coaches specializing in high-demand areas like executives, business, or health coaching can set higher rates due to their specialized knowledge. These niches often require specific expertise and experience.

• Certification and training: Coaches with advanced certifications or extensive training in their niche can justify higher fees. Clients tend to value formal education and credentials when choosing a coach.

• Client results: The results you deliver greatly affect how much you can charge. Reputation, word-of-mouth, and testimonials also help build trust and allow you to charge higher.

• Business model and offerings: Many coaches offer additional services like virtual workshops, group sessions, virtual summits, or one-on-one packages and can generally charge higher rates. The more value you provide, the higher the rate you can command.

Types Of Life Coaching Fees & Packages

The great part about becoming a life coach is that you can design a business model that works for you. With plenty of pricing options, you can offer exactly what your clients need – and earn what you deserve. Here are some of the most popular options.

Hourly rates vs. package rates

• Hourly rates: Ideal if you’re just starting or need flexibility. Rates range from $150 to $500 per hour, depending on your niche and experience. You set your schedule.
• Package rates: Clients prefer packages for better value and long-term coaching support. 6-10 session packages range from $2,000 to $5,000. Packages offer steady income and build lasting relationships.

Custom vs. fixed packages

• Custom packages: Offer a tailored approach, with prices ranging from $1,000 to $10,000 based on service level and client needs.
• Fixed packages: Ideal for predictability. Prices start at $2,000 for several coaching sessions (e.g., 3 or 6 months). Clients appreciate the clarity.

High-ticket prices and what they include

Ready to step up your coaching? High-ticket coaching programs target clients committed to transformation. Prices range from $5,000 to $10,000, and often include:

• 1-on-1 coaching: Personalized coaching sessions at $100 to $1,000 per hour.
• Group coaching: Group coaching rates are usually $500 to $2,000 per month, plus the benefit of a supportive community.
• Retainer packages: Ongoing support at $500 to $5,000 a month.
• Integrated programs: A mix of 1-on-1, group coaching, and resources priced at $2,000 to $10,000.

Virtual workshops

Hosting a virtual workshop is a low-risk, high-reward strategy to connect with potential clients. You can focus on specific topics like mindset, productivity, or health and charge anywhere from $50 to $500 per ticket.

Just ask Janine Bolon, a podcaster and author. She used her first workshop to attract new clients to her group and one-on-one coaching program. She now runs virtual workshops monthly and uses them as her primary client attraction tool.

Jennifer Regular, an author and spirituality coach, ran her first workshop and had 16 people sign up. She was new to virtual events but saw immediate success – a great sign that workshops can work for anyone, no matter where you are in your life coaching journey.

Virtual summits

Want to go big? Virtual summits are an incredible opportunity to rapidly grow your audience and revenue. Hosting a summit allows you to gather a large group of experts and speakers, share their expertise with thousands, and position yourself as an authority in the life coaching industry.

Sara Artemesia, a Plant Spirit Wisdom Teacher and Coach, pivoted to a completely new niche using summits and grew her email list by 5,000 people in just a few weeks. She generated thousands in revenue and received emails from people worldwide about how the summit changed their lives.

My own results speak volumes. I’ve launched over 15 summits, bringing in anywhere from 5,000 to 25,000 new leads each time. The Instagram Success Summit alone brought in 22,000 new leads. I’ve made over $50,000 from my first summit launch and generated multiple six figures every year from these events.

What’s even better? All my summits are now on evergreen – meaning they keep making sales even after the live event is over. That’s the beauty of virtual summits – they let you scale quickly, reach a global audience, and sell your products or high-ticket offers long after the event is over.

Why virtual events work

Both workshops and summits allow you to offer your clients more value, build scalable relationships, and attract high-ticket clients. These events are so powerful they not only boost your income but also help you:

• Build your email list: You’ll attract genuinely interested leads in your content, leading to higher conversions.
• Position yourself as an expert: Whether you’re running a workshop or a summit, people will see you as the go-to authority in your niche.
• Generate passive income: Once you’ve launched a workshop or summit, you can keep selling access through evergreen systems, allowing you to earn money while you sleep.

Want to learn how you can set up your own virtual summit to drive sales and grow your business? Join my Virtual Summit Masterclass today and get the step-by-step process to create your own lead generating summit.

Tiered pricing

Offer tiered pricing to cater to different clients. A basic package for newcomers and a premium option for those seeking deeper coaching ensures flexibility and maximizes earnings. Prices range from $1,000 to $5,000+, depending on the level of service.

Hybrid pricing

With hybrid pricing, you can mix hourly rates for individual sessions with retainer options for ongoing support. This approach gives clients flexibility while maintaining scalability and profitability for you.

What Is Life Coaching?

Think of life coaching as a personal trainer for the mind – it’s all about helping people move from where they are to where they want to be – faster, with more confidence, and with the right tools to make it happen.

Life coaches work with clients on various issues, including goal-setting and time management, career coaching, and personal coaching.

Popular life coaching niches

Because life coaching covers a lot of ground, specializing in a niche helps you stand out and attract the right clients. The most popular niches include:

• Executive coaching: Focuses on improving leadership and decision-making skills and tackling complex workplace challenges.
• Career coaching: This coach can help people navigate job changes, career advancement, or work-life balance.
• Business coaching: Business life coaches guide entrepreneurs and small business owners on how to scale their operations.
• Relationship coaching: Helps clients improve communication, understanding, and connection within personal relationships.
• Parenting coaching: Guides parents through challenges, offering tools to foster positive, balanced family dynamics.

How Much Should A Life Coach Charge?

Start by calculating how much you want to earn annually, then break it down into an hourly or session rate.

For example, if you want to earn $60,000 per year and you plan to work 25 hours a week, you’d need to charge about $50 to $75 per session to hit that target.

Factor in business expenses – software, marketing, taxes, and more. Don’t just cover your time. Make sure you’re also covering your costs.

Factors That Impact Life Coaching Prices

The factors below will help you set a price that’s competitive, sustainable, and reflective of the value you provide.

• Experience: With more experience and credentials, your rates can be higher.
• Niche: Specialized niches, like business or career coaching, can justify higher rates.
• Location: Your location can influence rates, especially if you work with clients in higher-income areas or internationally.
• Offer type: High-ticket programs, group coaching, or virtual workshops can allow you to charge more.

How To Decide Your Life Coaching Rates

So, how do you set the right rate for your services?

Consider your cost of lifestyle and business expenses

Start by figuring out how much you need to cover your personal and business expenses. Be realistic about what you need to earn to live the lifestyle you want – this will guide your pricing.

Market research on competitor pricing

Check what other coaches in your niche are charging. Compare the cost of life coaching sessions for similar services, but remember that you might charge more or less depending on your experience, specialization, and the results you deliver.

Pricing based on your unique coaching value

If you bring something unique to the table – a specialized niche, advanced certifications, or insanely great results – that’s something to factor into your pricing.

Should You Publish Your Life Coaching Rates?

One big question many coaches face is whether to publish their rates. The answer is… it’s completely up to you. If you can’t decide, here’s a list of pros and cons to help you:

Pros of making rates public

• Transparency: Clients know exactly what to expect, which builds trust.
• Pre-qualifying: If your rates are upfront, only serious clients will reach out.
• Authority: Publicly posting your rates positions you as an authority in your field.

Cons of publicizing rates

• Scaring off clients: If your rates are higher than expected, you might lose some potential clients.
• Lack of flexibility: Without published rates, you have room to negotiate or offer custom pricing.

Alternatives to publishing rates

If you’d prefer not to publish your rates, offer a free consultation or discovery call. This lets clients learn more about your services and allows you to quote based on their needs.

Are Your Life Coaching Prices Too Low?

Charging too little can send the wrong message about the value of your coaching. If you’re still questioning your rates, here are three warning signs your rates might be too low:

• You’re constantly busy but not making enough money.
• Clients are constantly asking for discounts or packages.
• You’re attracting clients who aren’t committed or serious.

Impacts of low fees on client perception

• Low perceived value: Clients might assume your services aren’t valuable if your rates are too low.
• Missed opportunities: When you price yourself too low, you miss out on attracting higher-paying clients serious about achieving results.

The risks of pricing too low

• Burnout: You’ll need to work more hours to make the same income.
• Lack of respect: Low rates can make clients view your time and expertise less valuable.

How Do You Raise Your Life Coaching Fees?

Raising your rates isn’t always easy, but it’s necessary for growth. Here’s how to go about it:

• Plan a fee increase. Set clear goals for your new rates. Whether it’s a flat increase across the board or a targeted rate for specific services, make sure you have a plan.

• Add more value to justify price increases. Clients are more willing to accept higher fees if they see added value. Offer new services, create premium coaching packages, or include resources that make your coaching even more valuable.

• Address client concerns. Be transparent about the reason for your price increase. Offer existing clients a grace period or discount to make the transition easier.

Charging What You’re Worth

Your pricing is more than just a number – it’s a reflection of the value you bring and the results you can deliver. As you decide on your life coaching prices, keep in mind your unique expertise, the impact you want to make, and the income goals you’re working toward.

Pricing can be adjusted as you gain experience, develop niche knowledge, or create new offerings, so view it as a process. Confidently set your rates knowing you’re worth it and remember – the right clients will see the value you provide.

Ready to charge what you’re really worth and attract high-value clients who recognize your expertise? Watch my 7-step blueprint for a successful online coaching business training and let’s map out your next big move.