Positioning Is Everything I feel like working at InfusionSoft has been my own Ph.D. program in small business marketing. I’m not just running my own business, I’m also seeing data from across hundreds of businesses and helping entrepreneurs become more successful themselves. I always try to keep my solutions simple,
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How Machine Learning Has Improved Search Rankings My approach to SEO is based around raising your click rates. There are a few reasons for this, one is that if you can make your links more “clicky” or more interesting and raise your SEO click-through rate (CTR), then you’ll be moved
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Lead Nurture Isn’t Organic However, what I’ve always been able to lean on is the engagement of my audience. I’ve been fortunate enough to work with hundreds of small businesses to help set up automation and streamline their processes. Each of my clients are a unique case study, and
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Video Can Be An Extended Family I’ve been doing video online since 2005. For ten years I was doing technology reviews and how to’s. What I’ve been able to build from that content is a highly engaged community who have actually followed me all over the world for events and
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Marketers Ruin Everything Everyone’s into content marketing these days! No matter what content you’re into there’s articles out there for it. As long as something is popular there’s going to be a horde of marketers working to oversaturate the niche with content. If you want people to pay attention to
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Using Two Calendars To Manage Marketing I’ve had a lot of different careers from being a banker to a member of the national guard. My last job before online marketing was as a financial advisor so I’m very data driven when it comes to my marketing. As my
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Gaining Trust As A Teacher I’ve spent my career for the past two decades as a stock trader, but finance can be a very tough industry. Especially as an independent. A lot of other traders I know lose when it comes to the market. When I started out I had
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My Best Business Decision Why? I was writing a blog for five years and within just three months of starting a podcast I had doubled my number of clients. It was huge! I’d always been a big fan of listening to podcasts, especially American podcasts, and I knew I
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Earning Your Backlinks A lot of the times it’s actually the large companies that really struggle when it comes to competing in a small niche. That’s such a huge competitive advantage for small business owners to take notice of. However, One strategy I’ve found success with is what I
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