The Benefits Of Resource Centers I teach people how to blog. As a blogger you’re creating content for a specific target audience and trying to provide them with as much value as possible. They will want to know what tools and resources you use in doing what you do. You’ve
Read MoreHow Writing Better Content Brings Attention & Higher Search Rankings
Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one
Read MoreHow To Improve Email Deliverability Rates With A Filter
You Can Send An Email, Or You Can Tell A Story I’ve been doing this online marketing thing full-time since 2003. I use story-powered email as the delivery vehicle to get my message out to an audience in a way that resonates with them. I do this using the power
Read MoreDaily Video Content Strategy To Connect Deeply With Your Audience
Video’s Amazing Impact Video marketing is responsible for a huge chunk of my success as a business owner. but because the power of video I’ve been able to deeply impact their businesses and lives. One time, a fan of my videos ran up to me at a conference and I
Read MoreHow To Use Your Topic Wheel To Drive Prospects To Buy Your Product
Smooth Sailing On The Entrepreneur(ship) If you’re a growth hacker or small business entrepreneur the name of the game is to make yourself look bigger than you actually are. It’s smooth sailing on top with lots of paddling underneath kind of ride. Even if you haven’t racked up a lot
Read MoreData Journalism As A Content Strategy For Early Stage Business
From Data To Content When I was building my company we had a problem in the early days with getting content on our site. We were starting from scratch and we didn’t necessarily have the capacity to get high quality content produced and distributed without taking away from our services
Read MoreHow To Do Social Media Content Curation With Examples
You Don’t Have To Create It All Yourself Who here has heard of content curation before? Most of us, right? But who is actively curating content as part of their social strategy? Ok, I see some hands going down. That’s usually how it goes when I speak with audiences about
Read MoreHow To Use Your Instagram Hashtag For Customer Generated Content
There’s Still A World Out There To Convert For the first part of my career I worked as a professional chef, and in 2012 I stumbled onto Instagram as a hobby. That’s where my passion for photography grew and I became a superuser of the platform. My following took off,
Read MoreThe Case For An All-in-One Marketing Automation Software
Get It Done All-in-One I’m all about small businesses, and I love helping them level the playing field by becoming more efficient in their marketing and sales. In my time in the marketing automation space, I’ve focused on creating all-in-one solutions that Each of these elements are key for
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