Peter Sandeen

Creating A Core Value Message To Improve Your Marketing

Up Your Game With Core Value Messages What I do is work with clients to create these types of messages which I have been calling “Core Value Messages”. Core Value Messages are similar in concept to value propositions but everyone has their own ideas of what that means these days

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Brenda Bernstein

How To Become Super Likeable On LinkedIn

When it comes to our businesses, we get to choose how we spend our time, what we decide to work on, and who we decide to work with. LinkedIn activity is one of the things we might want to prioritize. The network has never been a stronger platform for professional

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Ana Hoffman

Attract and Convert the Right Email Subscribers

Stop worrying about web traffic. Seriously. Web traffic should not be your top concern. Still with me? Web traffic is a bit of a misnomer in the world of online marketing, because   It’s about as useful as hitting the highway with thousands in cash in your backseat with the

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Karen Corban

The Secret to Living a Successful and Fulfilling Life

You need a purpose People need to have a purpose and yet, so few do. Without a purpose, we are not truly living a fulfilling life. So what’s a purpose? It’s your “why” for being alive. What is it you want to contribute, what’s your legacy, what do you love

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Andrew Lock

5 Steps To Creating Great Content, All The Time

Why Content Matters Creating content is one of the most critical parts of putting your membership site together. It can be overwhelming and brings up fear that you will run out of ideas. Likewise some people end up creating content that is low quality and thrown together with little thought.

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David Walsh

“How To” Shoot A “How To” On YouTube

Let’s Get Straight To The Point No one is showing up to your videos to hear you “umming” or jumping from one topic to another… they clicked on your link to hear a specific piece of content! If I’m describing your videos right now, then you need to immediately cut

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Carl Taylor

Creating Hand Raising Offers For Your Sales Funnels

Sales Funnels Made Simple Too many marketing experts out there are explaining sales funnels in ways that over complicate everything. You walk away from the conversation feeling like you “get it,” but when you go to implement some of the techniques you heard you realize you actually don’t have the

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Jill Konrath

3 Step B2B Sales Process To Boost Your Sales at Launch

Why A Regular Sales Approach Doesn’t Work Many entrepreneurs are fully invested in their creation – much like a mother with a newborn baby. They want to show off how great their product is. This can create some problems when a entrepreneur enters the sales process. If an entrepreneur shares

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Andy Crestodina

How to Construct A High Converting Sales Page

There are Two Types Of Customer Intent There are two types of customers that will come to your website. Those who are seeking information and those who are looking to purchase a product or service. A sales page should be targeting the latter and a blog section should target those

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