Simple changes When I am working I often look for places in my funnel where I can make things better and come up with new processes. I have been doing this for years, and I get excited just talking about it. One day I noticed one thing in particular, I
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Why A Survey? I created this tactic because I noticed that I was attracting the wrong kind of people to sign up for product demos of my email followup product called Bluetick.io. Often times, I’d show up to give a demo and within the first five minutes of the call
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The Easiest Way To Capture More Landing Page Traffic Today I want to talk to you about the best practices and strategies for creating effective landing pages. I’m already modeling one of them right now. I call it “Relevance.” (I’m actually going to use a lot of my best
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What Makes You Different? I like to ask my clients what makes them different, and why they got into business. All they have over their competition is a lower price and it becomes a race to the bottom. This can destroy an entire market and I know we’d all
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The Problem With Traditional Marketing Copy A guiding idea. A BIG IDEA. What do I mean by a Big Idea? I mean an idea that guides your messaging. Without it, your messaging will simply be ineffective. If copy does not have a big idea, it will appear as
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Hiring Great People And Delegating One of the biggest challenges small business owners face is how to take their business to the next level given a limited set of resources. There’s no way to do this in today’s world without the most important resource – people. Hiring great people is
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I have been fortunate to work with membership sites of every size from sites with hundreds of members to the tens of thousands. What I’ve learned from working all over the industry is that there is no one tactic or strategy that makes a great membership site, but rather it’s
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How The JJ Community Found Its Voice I want to talk to you about two things today, “Community” and “Brand”. I’ll show you how the two can work together in an incredible way for you on Instagram. When I started getting involved with my business partner Josh Johnson and the
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Video Is Everywhere! It’s great to see video becoming the dominant style of content on social networks. However each platform does video a little differently and the audience online has become pretty fragmented. Now every business is throwing out tags for Twitter, Instagram, Snapchat, Pinterest and more. It’s a bit
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