Oh No, You’ve Received Another Cold Email… Is that the feeling you get when you receive a cold email? As a marketer I’d be lying if I didn’t tell you that cold emails can be a tricky strategy to get right. It’s like going all in blind to a hand
Read More
So you already know you need to be posting on LinkedIn. Much like blogging, writing regularly on LinkedIn has the powerful benefit of showing other people that you’re a thought leader in your industry. But if you’re writing content first and then coming up with an appropriate headline, you’re done
Read More
You’ve heard it for years: the money’s in the list. But before you start imagining rolling around in all the money you’ve made in email marketing (P.S. does anyone really do that? If so, I need to know) it’s worth considering the right way to reach your ideal customers not
Read More
How Most People Manage Their Time Most people manage their time in either two ways. Using to-do lists or using calendars. By themselves these are great ways of managing time and I congratulate those who use these strategies and apply them to their routine. It is a great first step,
Read More
Don’t Pop-Up Overnight! Have you ever had a fellow digital marketer send you a launch email about a new product or community out of the blue? It’s like when a new restaurant pops up in your neighborhood overnight. No announcements, no warnings, no explanation of what Poké even is! How
Read More
There’s A Method To The Madness Now it may seem like random chance regarding which videos do well on YouTube and which are never clicked on, but it’s not. There are some proven techniques you can use with your video titles as well as your thumbnails that can massively improve
Read More
A Little Legwork Upfront And Marketing Automation Awaits! What I am going to share with you today is really powerful. I’m saying this because I’ve used these exact techniques first hand in my own business. Prior to moving into marketing technology I used to work in sales in the financial
Read More
Developing A Product For Launch – Don’t Use A Business Plan! I am sure many of you have written a business plan to prepare for your product’s launch. Writing a traditional business plan for a new product is predicated on many hypotheticals and “what if” scenarios. They don’t always take
Read More
Funnels Are Sexy, Here’s Why Everyone’s used a funnel at some point, maybe it was when you were baking a cake or pie, perhaps while drinking too many beers. In either case you’ve had some experience with them offline, but now it’s time to create one for your online business.
Read More