Letting Go Of Customers I always tell entrepreneurs to first identify their ideal customers. In my business running a reputation management platform, I first wanted to offer my services to every company out there. This was a big misstep. This then became the group of people that I wanted to
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Trying to figure out where to start with improving your search rankings can be difficult. I know, because I’m working on mine as I’m writing this. There are so many things you could add, improve, and pay for in order to hopefully jump up towards the holy grail that is
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The Tech Is Taken Care Of I’ve built over 400 funnels in the last several years working with ClickFunnels. For me, I’ve seen offer creation as one of the keys to having a great funnel. I’d say if I had to pick one tool to have in the toolbox
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We’ve Reached Content Marketing Critical Mass I think we’re at a point where everyone from big businesses to small entrepreneurs has bought into the idea of content marketing. Everyone gets it, but when it comes to execution there’s still some ground to cover. The companies who’ve been crushing it in
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Finding Your Ideal Clients Isn’t Rocket Science Yes, it’s true I used to be a rocket scientist and now I’m an online marketer just like the rest of us these days. I do bring my engineering mindset to my business and I like to be methodical with my approach. I
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A Principled Approach To Marketing I have six principles I use to be more mindful in my marketing. I see successful marketing as an outgrowth of my intention to live as a successful human. That’s what led me to develop these principles that I’ve returned to over the years throughout
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Understand Your Customer’s Buying Decisions Buyer personas are my favorite topic to discuss and the reason I founded Buyer Persona Institute almost ten years ago. We interview B2B buyers about their buying decisions and they are so frustrated – they tell us it is too hard to get the
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Cold Emails That Give Instead Of Take Have you ever been on a date, and they ask you to meet their parents after the first hour? Totally weird and awkward, right? Well that’s a bit how most cold emails come across. It’s someone you don’t know asking you for a
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Marketing For The People When you’re looking through tons of sales and analytics data, it’s easy to forget that there’s a person behind each of your data points. Even I do it sometimes. But that’s what I love so much about behavioral marketing; it forces you to come around to
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