Category: Marketing Automation

The Agile Advantage This is how Agile Marketing was born. It’s an approach to managing your marketing for the marketing automation era. Agile management started out as a process for the software world which took you step by step through the project all the while project specifications were changing on

Getting Your Tools To Talk To Each Other Connection tools like IFTTT and Zapier are some of my favorite tools in online marketing these days. Not only are they easy to use, but they are really cool too! In order for these tools to be effective for you, you first

The Dawn Of Automation I started out in the very beginning of the marketing automation revolution. I had an art business and artists were my primary client. I began turning my paid speeches into online videos and it became increasingly difficult to manage without a backend system. Thank goodness this

Don’t Target Only One Customer Most marketers tend to target one type of customer – this is a wasted opportunity! At any time customers with varying levels of interest can enter any part of your marketing process. A strategy that does not account for these customers will lose out on

Sales Funnels Made Simple Too many marketing experts out there are explaining sales funnels in ways that over complicate everything. You walk away from the conversation feeling like you “get it,” but when you go to implement some of the techniques you heard you realize you actually don’t have the

A Little Legwork Upfront And Marketing Automation Awaits! What I am going to share with you today is really powerful. I’m saying this because I’ve used these exact techniques first hand in my own business. Prior to moving into marketing technology I used to work in sales in the financial