Adam Franklin of Bluewire Media

Adam Franklin

Author of Web Marketing That Works at Bluewire Media

Each month Adam gets 1,000 new subscribers, organically, from content they’ve published online. Templates (lead magnets) that they published years ago produce the majority of these. This is also amplified by doing short LinkedIn videos each week promoting a new template. This provides a steady stream of leads who can then attend webinars, join our coaching programs and engage our services.

Article

How I Create Content Templates That Drive 1,000 Leads In 30 Days

One of the things that’s gotten me tons of traction in my web marketing has been releasing free marketing templates.

I created my first one with some collaborators and then put it up on my website.

Expert session

Tactic that has had the biggest impact on Adam’s success

Create content templates that drive 1,000 leads in 30 days.

Result if you follow the steps in Adam’s session

Content that will have your business focused on getting the most traction.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

I mean there’s always going to be a whole number of different ideas that we’ve all got I mean you what you watch a webinar you read a blog post you get an email in your inbox you’ve suddenly got a million different ideas and the tricky part is deciding what to say no to and what to commit to. Now what I tend to find is that some of the stuff you do is going to be experimental and hit and miss and you’re going to discover some things that get a lot more traction than others so for me releasing templates was a lot more effective than say writing blog articles and I produced lots of both.

So for me  that’s what worked once I worked out what was working then we double down on that so once we discovered that marketing templates worked really well we created dozens of them search search engine optimization templates social media templates you name it we made these easy consumable templates for all the  different facets of online marketing and so basically how we decide what to focus on is when my business partner Toby and I when we sit down to do our 90-day goals we basically determine what it is.

We want to achieve and we also make sure that’s allied with us sort of ten and twenty year girls so we need to make sure there’s alignment the big hairy audacious goal you’ve got your 90-day goals and so how you decide what products to commit to well is it aligned to the 90-day goals that we set and if it is then you do it if it’s something that falls outside of United a goals then I wouldn’t necessarily worry about it for example like if you’re looking to to grow your email list then everything that contributes to growing your email list is going to obviously fall into that that realm but if you are then distracted because you want to start a podcast or you want to do something else.

Run a lot of a website then that’s not aligned with growing your email list or it might be probably problem isn’t you need to stick to the to the growing your email list and say no to everything else it doesn’t align with all right awesome so if you’re given that example of okay I want to build my email list this is my night my main goal in the 90 days so I’ll look at okay what kind of you know templates or lead magnets and content can I create that will generate more emails and get to my goal but also you mentioned there that you you’ve tested quite a few things to decide what actually works for your business is that something that you’d recommend people do yeah definitely I mean start with you know pick somebody who’s marketing that you like emulate some of the stuff that they do and see how your results compare now everybody’s going to have slightly different results.

But if you find that something is particularly I’m working particularly well where you particularly enjoy it and you’re getting good results double down on that you know you don’t have to spend an equal amount of time doing all these different online marketing tactics pick the ones that work for you and give yourself permission to you know let other stuff go you don’t have to continue with stuff that isn’t working and you like to put it on the side and revisit it later I certainly do recommend doubling down on what’s working and easing back on the other stuff and I suppose it’s kind of moves into the next phase which is really holding yourself accountable how do you know what’s working in what’s not well basically.

I mean we look at our results we’re looking at is this for example is an email list growing other  templates converting if so how can we get more people discovering these templates so for us with our marketing templates we worked out that our web strategy planning template was particularly popular so then we had to work out okay will they get people to this page it converts well.

How can we double down on that particular template and make it work so we will try to get more backlinks to it if we were to do I guess blog post we would talk a bit about the template and have a link and a call-to-action to download it so not only does that send more traffic to the page it sends a backlink to that which increases the authority and the visibility on Google so we look at ways that we can get more attention for that particular piece of content.

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