Adam Franklin of Bluewire Media

Adam Franklin

Founder at Bluewire Media

Each month Adam gets 1,000 new subscribers, organically, from content they’ve published online. Templates (lead magnets) that they published years ago produce the majority of these. This is also amplified by doing short LinkedIn videos each week promoting a new template. This provides a steady stream of leads who can then attend webinars, join our coaching programs and engage our services.


How I Create Content Templates That Drive 1,000 Leads In 30 Days

One of the things that’s gotten me tons of traction in my web marketing has been releasing free marketing templates.

I created my first one with some collaborators and then put it up on my website.

Expert session

Tactic that has had the biggest impact on Adam’s success

Create content templates that drive 1,000 leads in 30 days

Result if you follow the steps in Adam’s session

Content that will have your business focused on getting the most traction

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


I mean, there’s always going to be a whole number of different ideas that we’ve all got. I mean, you watch a webinar, you read a blog post, you get an email in your inbox, you’ve suddenly got a million different ideas. And the tricky part is deciding what to say no to and what to commit to.

Now, what I tend to find is that some of the stuff you do is going to be experimental and hit and miss. And you’re going to discover some things that get a lot more traction than others.

So for me, releasing templates was a lot more effective than say, writing blog articles. And I produce lots of both. So for me, that’s what worked. Once I worked out what was working, then we double down on that.

So once we discovered that marketing templates worked really well, we created dozens of them. Search engine optimization templates, social media templates, you name it, we made these easy consumable templates for all the different facets of online marketing.

And so basically, how we decide what to focus on is when my business partner, Toby, and I, when we sit down to do our 90 day goals, we basically determine what it is we want to achieve. And we also make sure that’s aligned with our sort of 10 and 20 year goals.

So we need to make sure there’s alignment. The big, hairy, audacious goal, you’ve got your 90 day goals. And so how you decide what projects to commit to well is it aligned to the next 90 day goals that we set and if it is then you do it if it’s something that falls outside of your 90 day goals, then I wouldn’t necessarily worry about it.

For example, like, if you’re looking to grow your email list then everything that contributes to growing your email list is going to obviously fall into that realm but if you’re then distracted because you want to start a podcast or you want to do something else, run a live event so then that’s not aligned with growing your email list or it might be, probably isn’t initially to stick to the growing your email list and say no to everything else that doesn’t align with your 90 day goals.

Awesome. So if you’re giving that example of like a want to build my email list, this is my main goal in the 90 days so I look at, okay, what kind of, you know templates or lead magnets and content can I create that will generate more emails and get to my goal.

But also, you mentioned there that you’ve tested quite a few things to decide what actually works for your business. Is that something that you’d recommend people do?

Yeah, definitely. I mean, start with, you know, pick somebody who’s marketing that you like, emulate some of the stuff they do, and see how your results compare.

Now, everybody’s going to have slightly different results. But if you find that something is particularly working particularly well, where you particularly enjoy it, and you’re getting good results, double down on that, you know, you don’t have to spend an equal amount of time doing all these different online marketing tactics.

Pick the ones that work for you, and give yourself permission to, you know, let other stuff go. You don’t have to continue with stuff that isn’t working. And you realize, put it on the side and revisit it later.

I certainly do recommend doubling down on what’s working and easing back on the other stuff and especially as kind of moves into the next phase, which is really holding yourself accountable.

How do you know what’s working and what’s not?

Well, basically, I mean, we look at our results. We’re looking at is, for example, is an email list growing other templates converting? If so, how can we get more people discovering these templates?

So for us with our marketing templates, we worked out that, our web strategy planning template was particularly popular. So then we had to work out, okay, well, if we get people to this page, it converts, well, how can we double down on that particular template and make it work? So we will try to get more backlinks to it.

If we were to do a guest blog post, we would talk a bit about the template and have a link and a call to action to download it. So not only does that send more traffic to the page, it sends a backlink to that page, which increases the authority and the visibility on Google. So we look at ways that we can get more attention for that particular piece of content.

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