CEO of Buyer Persona Institute
Adele Revella is CEO of Buyer Persona Institute, a popular keynote speaker at conferences around the globe, and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley), named a Top 5 Business Book by Fortune Magazine.2
Adele’s inspiration for Buyer Persona Institute emerged as she developed and led the benchmark product marketing course for Pragmatic Marketing, the global training company widely considered the leader in B2B product management workshops.
How To Create Buyer Personas That Earn Buyer’s Trust
Tactic that has had the biggest impact on Adele’s success
Creating buyer personas that earn buyer’s trust.
Result if you follow the steps in Adele’s session
Buyer personas that tell you what you need to do to earn your buyer’s trust and their business.
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
So, you ask people
This experience recently and I was going to tell you a story about it and it’s really more like journalism than it is research and if you know take me back to the day when you first decided that you need to solve this kind of a problem tell me what happened and then you really just it’s more about listening than the questions you ask and it’s all about
But how you must have always needed that benefit or outcome why didn’t you decide to solve it sooner and it really gets you now we start to get into the mind of the