Aimee Beck

For the past 18+ years, Aimee has positioned herself at the forefront of the ever-evolving world of digital marketing, focusing primarily on organic SEO and web copywriting. Today she is the CEO of Media Wise Marketing, who’s mission is twofold: to help real writers make a real living doing what they love to do, and to help agencies and brands find a niche-specific writer who can deliver hard-hitting content that converts. (120,000 Twitter followers, 15,000 Medium.com followers)

Expert session

Tactic that has had the biggest impact on Aimee’s success

Getting attention and higher search ranking through writing better content

Result if you follow the steps in Aimee’s session

Become your own media company and turn into the go-to resource in your industry

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

If you have a brand, if you’re vying for attention, if you want to sell something, not even sell something, give something away, if you need attention, you need to be creating content to get that attention. It’s as simple as that.

So, anybody who has a brand, a company, B2B, B2C, individuals, advocates, influencers across the board; If you’re looking for attention, today’s online attention is primarily through social media channels and blogging, vlogging, podcasting.

Yeah, I think there’s definitely the obvious ones that are out there. And I think I’m just going to hop on your comment as well go and find out where your prospects are hanging out. Go there and look at that as opportunity.

Well, that’s exactly it too. And when you go out and I think it’s important to focus on, you know, before you go out and create massive amounts of content because you think that people will like it, it’s about listening. And you have to take a step back and actually go on social media channels, whichever one you think is going to fit you best.

And listen. Find out what is your audience, your target, persona, let’s say, I really like that word. But you know, find out what are they doing. What are they reading? What are they consuming? And then give them that.

Yeah, seriously, it seems pretty simple. When we put it like this way, it’s just you’ve got to do this work. Right, sound boring? Some of that, but it’s the foundational piece. It’ll make everything else easier. So, when we’re talking about, you know, creating content, we know, you know, we should be doing it. How often would you recommend?

That, I get asked a lot. How much content should I be producing? Should I be doing one blog post a month? Do I have to do a video every day? Do I? The answer is there’s no answer. There is no magic answer.

It’s consumer demand. What does your audience get from you? There are two points on this site that I really think are important. One is never ever compromise the quality of whatever it is that you’re putting out just for the sake of putting it out.

It’s better to put out one piece of content per month that is just going to blow things out of the water and everybody’s going to love it and it’s great. Rather than putting out 10 pieces of garbage that nobody really cares about, but at least you can go to your you know, your boss or whatever and say, but look at how much work I did but nobody cares, right? So, it’s definitely about quality over quantity.

And then the other thing I think that’s really, really important to remember is that consistency is key. People come just by human nature to rely on a schedule. Even if they don’t realize that they’re doing it. If you put out six blog posts in two days, and then you don’t put out another one for three weeks, and then you do four, people get confused, they don’t follow you.

So, it’s about consistency. If you’re going to do one great, fantastic piece of content a month, do it every month at the same time. If you’re going to do it once a week, do it once a week. If you have the time and the scope to do one a day, one an hour, I don’t know, whatever you want to do, do it but be consistent.

So definitely quality over quantity. And consistency is key.