Alex Berman

Co-Founder of Experiment 27

Alex is the co-founder and CEO of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He’s also a former director of marketing at the 60-person, three time INC 5000 agency in NYC.

Article

The Little Known Email Formula To Connect With Fortune 500 Companies

When you want to bring your company to scale with cold email, you will face the challenge of sending emails in bulk. Potentially you will send hundreds or thousands of emails.

So, the challenge becomes how to personalize and then systematize the process so you can score meetings with high profile clients, and it doesn’t take over your life.

Tactic that has had the biggest impact on Alex’s success

Personalizing based on the industry and niche and giving away couple of ideas while still being able to send these in bulk.

Result if you follow the steps in Alex’s session

The only goal you should be going for when sending cold emails: booking a call.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

Start with the anatomy of a cold email and the main thing I want to hit on is the personalization here. Then also yet for a little bit of background these these two emails that I’m about to show you have generated emails or have generated meetings with the fortune 500 most of them on the first set.

So, here so now to me the cold email usually like to start with, “Hey” name then a personalized first line.

It’s easier if we go through this first before I talk about emailss themselves then you own this guy with short intro of what we do the results we’ve got come up with a relevant idea then the call to action.

Now that you know what that framework looks like here’s an actual email this works. So, Hey Missy came across your name while looking for contacts at company definitely a fan of what you do.

This is the secret to customizing its scale. What I found is a lot of people when they start scaling up their cold emails they either have a business development rep that’s doing all of this list building manually or they hire somebody from up work right like somebody from the Philippines or from Mexico or something like that to find data points.

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