Founder of Alextooby.com
Alex Tooby was just like everyone else. Using Instagram with no purpose other than to share photos with her friends. Then she decided to open a “feature account” (@menandcoffee) with really no plan for it, other than wanting to share a beautifully curated feed. I quickly learned what worked and what didn’t, and after 5 months found myself and my IG account in a printed spread in Cosmopolitan Magazine. She then decided to share her knowledge with the world (primarily business owners and entrepreneurs) through her @instawithalex account. This led to the creation of multiple e-courses and an income of over $100k in the first year of business.
Instagram Hashtags Search Method To Attract Dedicated Followers
Tactic that has had the biggest impact on Alex’s success
Using Instagram hashtags search method to attract dedicated followers
Result if you follow the steps in Alex’s session
A list of Instagram hashtags your audience is following and searching for along with a method to use hashtags on your posts
Expert session snapshot
Everyone, like, they know they need to be using hashtags, but not everyone is certain the right way to use them. So yeah, so I’ve kind of broken it down for people. But the first place to start is to really, you know, get comfortable with who your audience is.
And this goes for any business, no matter what industry, niche you’re in, whether it’s Instagram, Facebook, wherever you need to know who your audience is, so that you can create content for them and so that you can, you know, speak to them. So, being familiar with, you know, first of all, how your target market functions.
So, you know, do they work a nine to five? Are they entrepreneurs? Are they stay at home moms? That kind of stuff is really important.
And then it’s also kind of their hobbies or things that they would be looking for on Instagram. So you have to kind of put yourself in their shoes and figure out, you know, what do they do on a day to day basis and what might they be looking at when they’re on Instagram?
So yeah, so that’s kind of you know, where I start for that, once you’re familiar with who that is, then you can kind of, you know, either start looking for that person on Instagram. So based on maybe accounts that they follow or hashtags you think they might be using, and you can look into their accounts, see what hashtags they are using and kind of go from there.
So if my stay at home mom is using hashtag stay at home mom, then you know, you might want to consider using that on your posts as well in order to kind of attract them to your feed.
All right, so it’s identifying knowing who your target audience, like your best customers, right? Like, who’s spending the most amount of money into your business, finding them on Instagram and just seeing how they are using hashtags on their own posts. Is that right?
Right. That’s right. Yeah. Because, you know, it’s you need to kind of understand how they kind of categorize their photos and what they’re doing on Instagram. So once you know that, it’s all you really have to do, is kind of steal a couple of their tags, put it on your posts.
And now when they’re looking into those, because those are the tags that they like to frequent, often, they’re going to find your posts, right? And if your content appeals to your target market, because you know, you’ve already gone through those steps and you’re creating content specifically for them, then they’re going to follow you or they’re going to engage with you or they’re going to click on the link in your file.
I think this is a step that a lot of people skip, because they think, “Okay, I know the hashtags that people use are, these are the popular ones. These are what other accounts are using”.
But they’re not looking at their specific target customer and their audience and spending the time to do the research to see and engage deeper with their audience in the hashtags, in those communities where they’re hanging out. So do you see a lot of people missing this step? And how crucial is it?
Yeah, absolutely. Yeah, it’s important that you mentioned popular tags, like most people think, “Oh, well, you know, if I hashtag happy, it’s got 40 minutes. Fall are 40 million posts associated with it like that, should bring me some traffic”.
And while there is a very small chance that it may bring you traffic, the people hashtagging happy are so obscure that it really has nothing to do with, you know, your business of selling graphic design services, for example, right?
So yeah, so by using popular tags, you may gain exposure, but it’s not for the right people. So yes, it’s extremely popular that you are strongly important that you choose the right tags with the right post counts associated with them.
All right. So if we’re looking at that example, that of the graphic designer looking to promote and sell their services through Instagram, can you maybe walk us through how that person would be able to use and identify the right tags, hashtags, and how they then implement it in the business to ultimately get us sale and get that end result from a follower and a customer?
All right. Okay, so for me, it’s a combination of tags that you use. So the first couple of tags, you should add our tags that describe your business, okay? So that’s going to be graphic design that’s going to be web designer, anything like that, that actually describe what you do.
The next thing you want to do is kind of describe your audience and hashtags. So who’s looking for your graphic design services, it’s somebody who, you know, needs a rebranding, so they might hashtag rebrand or hashtag I need, you know, I need design help or something like that. Like, it takes a little bit of time. So it’s hard for me to come up with a hashtag right off the bat.
But if you get into the app, you know, you go to the search of the magnifying glass icon and start typing in, you know, graphic design, and then you’ll see a bunch of related tags that Instagram brings up, then when you click on one of those, you’ll also see related tags across the top of your screen. So it’s kind of all, you kind of have to click here, click there, keep clicking until you get deeper and deeper.
And you’ll be exposed to all these tags that are kind of around your industry. So it does take a little bit of work. But they are all there, you just kind of have to start with one keyword and kind of work your way into the depths of Instagram hashtags.