Ana Hoffman

Ana did email marketing before she understood why she needed to do it or how to use it to grow her business.
Turned out to be one of the best unintentional decisions she made!

She would love to show you how she did it and how you can do it as well.

Expert session

Tactic that has had the biggest impact on Ana’s success

Visiting Alexa.com and checking out top three competitor’s websites as well as looking at where they are generating web traffic from.

Result if you follow the steps in Ana’s session

More high quality traffic sources to increase your number of email subscribers

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

The most important part of it is not quantity but quality. Because we want that traffic to actually want to be on our site and to convert that into something bigger than just being a one-off visitor on our website.

So whatever traffic generation method you’re using, be it social media or SEO, a permanent focus should always be serving the end user.

The end user should definitely want what you have to offer with your business so whatever your business is about, whether it’s service you provide with, it’s product, multiple products, or you’re an online marketer that does affiliate marketing, whatever it might be, you need to make sure that whatever traffic you’re driving to your website wants what you have to offer.

And one way of doing it is basically if you focus your traffic generation efforts in places where your target audience actually is, then you know that’s kind of logical that they would want what you have to offer.

So for instance, let’s say social media. You know there’s so many different channels out there and your audience may be on all of them.

It may be on Facebook, Twitter, Google+, Pinterest, you name it or it may be just it likes videos for instance or live streaming and then you need to focus your efforts on YouTube and Periscope and Blab so it basically comes down to you knowing or at least thinking that you know where your audience is and one of the better ways.

It’s no science, you know, you will have to kind of figure out what your niche is, what your target audience is, and where it might be.

But a good rule of thumb, especially if you’re starting or you really don’t know what you’re doing or you don’t know what you have been doing so far, so, you can go alexa.com and you can look up some of your competitors.

So choose just one side that does very well, what you would like to have, what you would like to do, and see where the traffic comes from. You’re able to go look up streams on alexa.com and that basically tells you where most of their traffic is coming from.

Whether it’s Google or it will tell you now which one of the social networks is driving the most traffic. Now it doesn’t mean that that’s where most of your traffic could potentially come from but that’s a good place to start.

So let’s say if it’s Facebook, you can focus your efforts on Facebook but whatever you do, whatever platform you choose to drive traffic and that’s one of the other mistakes I think people make so much with traffic generation, they just try to do too many things at the same time and get frustrated because then you can’t do any of them well enough to see any results.