Social Media Consultant and Speaker
Andrea Vahl is Social Media Consultant and Speaker who is passionate about helping businesses understand and leverage the power of social media and especially Facebook to actually grow their business. She is a co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.
She has been involved in many six-figure launches using Facebook ads. She got into Facebook marketing a long time ago and saw the power of Facebook marketing. She loves using all the targeting tricks that are available on Facebook and one of her favorites is Facebook ads.
Tactic that has had the biggest impact on Andrea’s success
Importance And Setting Up of Facebook Ads
Result if you follow the steps in Andrea’s session
Build an audience of your perfect customers
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
Let’s start kind of going through the launch sequence and talk about what kinds of ads you can run at each stage of your launch because one of the things that I think that business owners make the mistake in doing is waiting until like the week before your product is going on sale, to start with your Facebook ads.
And you can really start much earlier in the pre launch sequence, pre pre launch or whatever. And really understanding what audience responds best. So that when you come to that launch, and you really want to drive the best cost per lead, you know, you’re good target keywords, and things like that. So, let’s start even before you launch.
You know, in every launch, sequence can be very different, depending on how you know, how long you’re running it, what your current open and closes are, things like that. But I suggest definitely starting out by figuring out your key, your good targeting, and what audience is responding best to you.
And do things like video ads, for sure. Because with a video ad, you’re going to be able to build up a great audience that you can retarget in the launch sequence. And it’s a cheaper way to build up a warm audience than say just link clicks and driving traffic to your site. You’re finding out who’s engaging with your videos and watching a certain percentage, and then you can retarget those people.
So, start out with some content, maybe you’ve got some good tips, maybe you’ve got just some things that you want to share about your business, maybe some testimonial videos, and put those videos out and boost them or you know, do a video ad with them with some target keywords that you want to test and see how those keywords perform for you.
And it might also be driving traffic to like a blog post that’s going to help warm up the audience and get people connected to you. See which keywords drive the cheapest link clicks. So now when you come to the launch sequence, you’re going to really know what keywords are working best so that you don’t have to start testing during your launch.
Right. So when we’re testing, say these video ads on Facebook, and you said look, measure that performance early on, is this you know, warming up the audience prior to the launch? What do we want to be like? How do we measure performance?
Yeah. So you go into your ads manager area, and that’s at facebook.com/ads/manager. And that’s where all of your ads are going to be located, any boosted posts you’ve done, you’ll see that as well. Any types of ads you’ve set up from scratch will be there.
And what you’ll do is just make sure you’re comparing the right stats to each other. So for example, for a video, you might be wanting to see what the cost per three second video view is for an ad that’s driving traffic, you’re going to look at the cost per link, click and try a couple of different ads, but compare the stats correctly to each other so that you’re not, you know, trying to compare apples and oranges obviously. And so that way you really understand which ad is performing better.
And one of the one of my little tips here on the ads reports area is, there’s some pre built reports that you can view. And one of the best pre built reports that’s there is called performance and clicks.
So switch your view to performance and clicks and you’ll get more information that you can kind of look at to compare what’s the best cost per link, click what’s the best video, view cost and things like that.