Andrew McCauley

Co-founder at AutoPilot Your Business

Andrew McCauley is the original Social Media Bloke. Named as #17 ‘Most Influential Social Media Marketer “ by BuzzSumo in November 2016 and one of the top 100 Most Influential Twitter Users by Forbes. He is an Amazon best Selling Author and creator of the Social Automation Blueprint.

His podcast, Autopilot Your Business, has been downloaded in over 100 countries. He is also the co-trainer and founder of the Digital Traffic Institute and AutoPilot Your Business, which has been helping businesses make money from their website for over 8 years.

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Marketing Automation For Your Social Media

Connection tools like IFTTT and Zapier are some of my favorite tools in online marketing these days. Not only are they easy to use, but they are really cool too! In order for these tools to be effective for you, you first need to have good content to fill them up with stuff to do.

Tactic that has had the biggest impact on Andrew’s success

Creating content and automation, social media automation, tools to help with automation

Result if you follow the steps in Andrew’s session

An automated social media plan that uses connection tools to get your platforms talking to each other and sharing data

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

So you know, a lot of times we’ll spend time, we’ll create a nice post on Twitter, and then we’ll go and create a nice post on Facebook. Now, you can certainly connect those as well. But what about creating posts that you may not necessarily have written yourself but you’re sharing information with your audience?

So for instance, let’s say you don’t want to be posting on your social accounts all about you. You know, if it’s about me, me, me, me, me, people get bored. They don’t want to hear about you talking about yourself all the time. They want to know some other cool things that have value added to them.

So maybe you’re sharing other relevant industry information with each other, or you sharing other information with them so that they can see that you’re not just a better yourself, but you’re willing to give them information that you’re privy to as well.

So with these tools like Zapier and IFTTT, you can go and find certain content and you can automatically share it to your social profiles. And you can share them all at once so that you don’t have to be logging in to logging out to each one of these as well.

And I want to share in a minute, I’m not sure step by step how to do that too, because it’s one of those things that I just love doing. Especially when you can save yourself hours at a time. I was awake when doing this stuff.

Because yeah, let’s face it, we don’t have a lot of time to do social these days. Although the peer pressure and immediate pressure for all of us to do this is pretty overwhelming. We’re still gonna do it somehow.

Yeah, that’s great. The ability to automate a lot of that stuff that we should be doing that whether we’ve got enough time to be doing and how it rates or ranks on the important scale of things we need to do today.

If we can have this automated and providing value, as I said to our audience on a consistent basis. And I think it’s something that a lot of people watching will be keen to hear about, and especially, you know, you mentioned there may be an example as well.

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