Co-Founder at Orbit Media Studios
18 years in digital. 10 years in content marketing. 1 million visitors per year. 38 employees. 5 million in revenue.
Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.
Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there’s the book, Content Chemistry, which is currently in its third edition.
Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago’s largest content marketing conference, but he’s also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you’re most likely to hear is Andy Crestodina.
How to Construct A High Converting Sales Page
There are two types of customers that will come to your website. Those who are seeking information and those who are looking to purchase a product or service. A sales page should be targeting the latter and a blog section should target those who are seeking information. Having this distinction is important, because …
Tactic that has had the biggest impact on Andy’s success
Using the right tactics
Result if you follow the steps in Andy’s session
You will have the framework necessary to construct a high converting sales page.
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
Generally speaking, a sales page will convert at a high rate. If we have, first understand the visitors questions. There’s the framework. Understand the visitors questions, supply answers to each of those questions.
Every unanswered question will reduce the conversion rate, give evidence to support each of those answers, and then clear specific compelling calls to action, question, answer, evidence action that is conversion optimization, and the basic structure of a high converting sales page.