Matthew Bellows of Yesware

 Ben Settle

Founder of Ben Settle

Ben Settle of and the Email Players Newsletter, shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…



How Often I Email My List To Convert 2x More Customers

I don’t know about you, but I’m not the biggest fan of working that hard.

I’ve figured out, using email, how to shorten my workdays down to one hour.

I could conceivably cut them down to 10 minutes a day if I wanted to.

Expert session

Tactic that has had the biggest impact on Ben’s success

Emailing customers with the right frequency.

Result if you follow the steps in Ben’s session

A list of active prospects who want to hear from you without mild lukewarm subscribers who never become customers.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


This is the way I look at maybe there’s other guys in this summit who disagree but they’re wrong okay so it’s all good  just not against the law to be wrong. It’s all good I’ll give you a biblical example I’m not a priest but this is like this is straight out of the book of Revelations and I use this all the time as an example cuz it’s perfect free mail ok revelation there’s this chapter 3 I think it is and Jesus is talking to this church saying you did all this good stuff but you’re lukewarm and because you’re lukewarm I’m gonna spew you out.

I’d really be hot or cold not lukewarm that’s how you want your list you want them hot or cold and by emailing them every day correctly you will make them either a but they want to buy and you just keep it every day you’re gonna sell them or you turn them off completely they’re just not that interested it and don’t leave and they’ll leave peacefully they’ll just unsubscribe most of them are not gonna be trollish about it it’s the lukewarm people that get be controls and they’re nasty.

Do you think it was stupid so you want to make them hot or cold make you know just mail every day and be interesting and that’s the other thing as long as you’re interesting if there’s this guy named Jim camp he died earlier last year actually sad he was the world’s most feared negotiator and he had to say that I’ve never forgotten and I mean I like taped to my wall

because I never want to forget it you’re always safe and they see somebody go she asian but it’s the same as selling okay it’s exact same you’re always safe when you’re in the other person’s world if you’re in their world talking about their problems and things that are interesting to them you’re not gonna bore them they will look forward to the great Matt Fury who I mentioned earlier he was big down treating email like talk radio.

So you become in effect they talk radio show host and you’re gonna have fans you’re gonna people who love what you’re talking about you’re always gonna sell just like talk radio I don’t know I don’t know if there’s talk radio and there’s a segment where they talk about politics or whatever and then it goes the commercial like and it’s the most direct response friendly medium in the world billions of dollars of sales are done on Talk ratings it’s so direct response friendly so take that email you’re going to give them a two three four hundred however long this word segment talking about a problem or a whatever insecurity or desire or just the news or whatever that’s something relevant to them and then you’re gonna ask for a cell you’re gonna tie it into what you’re selling and that’s the thing you want to.

I don’t think people should worry about people opting out I think it’s a good thing because if you’re worried about opt out it’s over getting sales then that means you’re playing did not lose instead of playing to win you want to is the more cleaner on a responder negative list gets right go get them off if they’re not gonna buy you do  them no good and you do yourself no good key in them wrong so make them hot or cold and you do that just by showing up every day and being you using your personality tying in whatever it is you’re talking about to what you sell and then moving out the rest of your day.

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