David Woodward of ClickFunnels

Bob Jenkins

Manager of Marketing Education at LeadPages

Bob Sparkins (Jenkins) is the Manager of Marketing Education at LeadPages – has trained thousands of entrepreneurs on list building strategies. Grew his personal email list to 30,000+ and contributed to LeadPages quick growth using his email marketing strategies.

Creating in-depth courses for the LeadPages community including The Email List Building Course.

Expert session

Tactic that has had the biggest impact on Bob’s success

The 3 types of lead magnets that are driving the highest conversion rates

Result if you follow the steps in Bob’s session

A successful lead magnets that can maximize your conversion rates

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


The number one thing is to think about what you’re trying to sell. You know, actually, before you start to build a list be thinking about what is it that that person who becomes a subscriber will eventually be buying from you, right? 

Because it doesn’t do you any good to get them to opt in for a free coupon for your local restaurant, if you’re going to try to sell them a broom, that happens to run across the floor with batteries, you know, so making sure that you’re taking a look at what you want to sell first, and then breaking off a piece of that or at least laying a stepping stone towards that. And that becomes what you build your list around.

Alright, so really stage one, stage two building, building the list. Let’s just dive straight into it. What kind of tactics to use?

Yeah, well, one of the things of course, is that we want to continue trade on the idea of that incentivized opt in right what we call a lead magnet. And there are three types of lead magnets that I think are really important for you to concentrate on.

You don’t have to do them all at once, of course, do them in the order that seems to fit for you. But we found that three particular types of lead magnets work extremely well. And they convert better than just about anything else. 

And the first one of those, I would suggest to you as a resource guide, having an opportunity to share with people what are those tools that you are using in your business, what are the tools that you’re using in your life, whatever kind of business that you run, you’re trying to help people out by giving them a shortcut one of the shortcuts are looking for is what tools do you use. 

So in your question to me Liam, you know, you’re asking me what tools do I use for list building? One of those tools will be lead pages obviously another tool would be an auto responder service. We use HubSpot and Infusionsoft for example.

Another tool that we use is called, what do we use, we use buffer. Buffer for social media marketing . We can have posts that drive traffic to our blog posts that have lead magnets on them.

So I’m just giving you tips of the types of tools. That’s what people are really excited about. They’re really excited about what is it that you’re using in your business in your life to make life easier.

And you can put that into a small single page PDF document that you gave away to your audience and say, “hey, these are the five tools I use to gain, you know, muscle mass”. 

So if you’re a fitness trainer for people who are bodybuilders, if you’re in the b2b space, and you’re using LinkedIn, for example, I know a lot of your members are there are five other social media tools that you’re using to drive leads and sales. What are those tools?

Another example would be like a financial planner, what are five tools I can use to get control of my finances? 

Tell me about those and give them away to me in the form of a lead magnet. I’m gonna want to sign up for that.

So there’s three lead magnets, but though that’s the number one type, is a resource guide.

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