Brandon Schaefer

Brandon Shaefer is the Chief Marketing Officer at My Virtual Sales Force. He has over 25 years of real-life selling and marketing knowledge.

Brandon also has over 59,000 Twitter followers, over 14,500 Instagram followers, and over 10,500 Google+ followers. All cultivated through different types of automation.

Expert session

Tactic that has had the biggest impact on Brandon’s success

Keeping relevant content in front of a target audience at the perfect time

Result if you follow the steps in Brandon’s session

Learn when to use automation process and nurture sequence for social media

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

The most important thing is, anytime, when you’re running a business, small business, big building, whatever type of business it is, right? Anytime you start to get frustrated, right, because you’re sitting there and you’re doing the same thing over and over again, it’s time to look for an automation process for that.

And it just so happens in social media because there’s so much activity and so much stuff getting put out there every single day that you need to do it every single day, multiple times throughout the day. So just like, if I post something on Facebook, nobody’s going to, hardly anybody’s going to see that I can post that same material three times later that day. And I probably get maybe a small percentage to actually see that content.

The same thing in Google Plus, you know, you have to look at like, who’s actually on their phone, when you’re on your phone for five minutes. When you’re waiting for the train, to have you on the phone for 10 minutes in between, a meeting here, you’re not constantly on your phone. So you need to automate the social media process so that you can be in front of your target market when they’re most likely to be on their actual phone or PC or in bed sitting there at night.

So we try to figure out where, what time of day and where they were. We’re directly viewing the content. So there’s a couple tools that we use to do this. Okay? And I don’t think any one particular tool solves everything.

Okay, I know you mentioned Hootsuite, there’s a Buffer, there’s Meet Edgar, there’s socialchamp.io. There are several social media automation tools. They all have their own special niche. They all work great.

And in fact, we use some, most, we use all of them in tandem together for different projects, right? Because everyone has different projects. We have different projects, and each one of them support different social networks. So the one that I’ll share with your audience today is socialchamp.io.

Okay, and we just started using socialchamp.io a few months ago, I’d say about a month or two ago. And what social champ does, what I like about social champ is, that it supports Google Plus, right? So you run on Hootsuite or I don’t know what exactly which one you use.

But, you know, I know that most of these don’t support Google Plus and unlike google plus small business advisor for Google, so it’s important that I’m constantly putting out content on that, on my Google Plus channel, you know, so how it works with social champ.io is obviously to start the day out, right?

We go out, we curate content, we go to like a Buzzsumo and get the top most popular content in SEO leadership. You know, marketing trying to stay away from so much marketing stuff, they’re trying to take that layer off and talk about things surrounding marketing, right, but ultimately, we’re building into marketing but people get so bombarded with marketing this, marketing now, that we try to build a story around the marketing package and by sharing successful CEO stories that do base social media and things like that.

So we go out and curate the content. Once we have the content, what we do is we go to social channel, and we actually enter that content, we grab the URL, and we enter the content into a social champ. It’s just like a buffer or Hootsuite or anything else like that.

It’s just like you’re posting on one of the social channels. And then we cue it up, right? So we put an engaging headline or something else like that, right? Something that calls attention with the link and we include one or two hashtags in there.

If we’ve worked for a brand, we’ll include that hashtag. If we’re working for our own brand, that hashtag are working if we’re trying to hit like a marketing event or a conference or something more, include the hashtag for that conference. And then what we do is, it’s queued up in there, and there’s a little button that says repeat, right?

So on Twitter, you can repeat up to 10 different times. Okay, so we’ll cue that post up one time, right, and then we’ll hit repeat and then we can schedule that10 other times or we can just hit go and it will schedule it out every 24 hours. You know, it will repeat. You can do 20 to 23 hours, you can do different days on the calendar and stuff like that.

So you can see that as we go on, we try to post two things in the morning via social champ and then two things at lunch and two things in the evening, right? Because we have content in there, because we have 100, 200 posts in there, is constantly cycling through.

So basically, all day long, from eight o’clock and up from 12 o’clock midnight for the next 24 hours. Every hour a tweet is getting sent out right in different ways, not the same tweet because we’re starting to go around the circle, right, because we have them at different times of the day. Say repost at 22 hours 2.2 hours next 23 hours or this day.

So for like today, right? There was probably, I say, like, 18 or 20 tweets that went out. And I did absolutely nothing, right. All we did was set it up in the beginning of the week, kind of, and then spend two or three or five minutes in the morning for another five minutes to launch another five minutes in the evening. So for 15 minutes, I get a full day’s worth of work, and you need to be active on Twitter.

So that’s kind of the process that we use. And then not only that, but we’ll take what we did on Twitter. And we’ll do the same thing for the Facebook post.