CEO of Christine Hueber
Founder and CEO of ChristineHueber.com – LinkedIn Expert, Social Media Coach, author and speaker with one of the Top 1% Most Viewed LinkedIn Profiles.
How To Start Publishing On LinkedIn – Attracting Readers
Tactic that has had the biggest impact on Christine’s success
Getting leads from publishing posts
Result if you follow the steps in Christine’s session
Better articles on LinkedIn Publishing that will be effective in generating new leads for your business
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
It is a fairly new feature. It was rolled out in English speaking countries first and then around the world. I believe it’s still being rolled out around the world, I think in different languages. And basically, it’s LinkedIn blogging platform.
So it’s like WordPress on LinkedIn. And it’s amazingly, amazingly powerful because all 400 million members of LinkedIn can see what you publish. And it’s searchable on Google. So it’s just, you know, yeah, it’s nice to have your blog.
And if your ideal clients are on LinkedIn, you need to use LinkedIn publishing because it’s an excellent way to position yourself as an expert and a thought leader, and keep yourself top of mind to show that you’re legitimate and you’re credible, you’re not some Yahoo online, right? And then it’s just, it’s amazing.
If you structure your posts correctly, then it can be an amazing way to generate leads, which then you can turn into sales which turn profits. So it’s a really, really amazing, amazing tool if you know how to use it. That’s the key.
All right. And we’re gonna learn how to use it today. I know that you’re using post and you’re posting at the moment on it every day. And it’s driving leads for you every day. So it’s a great topic for you to be covering and sharing with everyone.
And so, yeah, let’s jump into it. I mean, first of all, to give people a bit of an idea of what can be achieved, I mean, some of your results in some of your clients results using publishing.
Sure. So for me, with LinkedIn publishing, I get leads every day from LinkedIn publishing. And I have posts that have been up since 2014 that have like 92,000 views.
So it’s something that just like lives on and on and on and on. And if you have those posts structured properly, then they can generate leads for you, you know, build your list, generate leads for you so and drive traffic.
So it’s you know, it’s like I only do what works because I have 24 hours in a day like everybody else does. And I see and I hear from people I’m on the phone with that oh, I heard about you I read an article of yours you know on LinkedIn publishing and I have clients who write in on topics that LinkedIn really is.
LinkedIn really likes like leadership, right? Because LinkedIn is basically you know, their bread and butter, our employees and you know, corporate type people.
So her article on leadership was chosen to be featured on LinkedIn pulse. And so she had an amazing number of views and you know, had an amazing number of inquiries. And it was terrific exposure.