Optimizing Your LinkedIn Blog For Increased Email Subscribers
Tactic that has had the biggest impact on Claire’s success
Optimizing LinkedIn blog for increased email subscribers
Result if you follow the steps in Claire’s session
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Expert session snapshot
Now, thinking about you know why doing an opt in what we call like a freemium like a free ebook or doing something else, there are totally different ways to do it. One way is to create this free ebook, email opt in freemium.
Another way, which some people do, and which I’ve done on post before, is basically to direct people to a series of key posts on your own site that go into further depth on something in LinkedIn that you’ve posted on LinkedIn.
Another variation on this would be to maybe post two thirds of a post on your LinkedIn and then have it continue on to a post on your own site. You know, I think it’s a personal thing about what works on your own blog.
For me, I was finding on posts that I was getting better opt in rates from the email opt ins that said, you know, getting into the nitty gritty just for a second, you really do need the double confirmed opt ins because making the leap for a person from reading something on LinkedIn to then clicking a link to opting into something you need them to understand what they’re doing.
And sometimes people are reading stuff online so much that unless you have that double confirmed opt in, you’re going to get someone mad and saying, why are you sending me this, because they don’t even remember what they’ve signed up for. So just one thing to be aware of.