Damian Thompson of LeadFuze

Damian Thompson

Co-Founder of LeadFuze

Damian has than 1,000 customers using their cold email platform. He has personally written or reviewed hundreds of email campaigns

Article

A Proven Cold Email Template For Replies & Sales

I’ve been selling software services for over 20 years, I love talking software systems and software tools. What I’m really passionate about is helping my customers get more customers. That’s one of my guiding principles in the work I do today.

My current business started as a service for B2B companies helping them find new leads, lists, and contact details. From there we started building our own…

Expert session

Tactic that has had the biggest impact on Damian’s success

Using a  proven cold email template for replies & sales.

Result if you follow the steps in Damian’s session

Compelling offers in your cold emails that entice your prospects to start conversations with you.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

A great question is what is an offer. So this is the biggest mistake people make is they confuse their offer with an offer ring all right. So what you sell your product or your service is your offering like that’s what you sell no one cares nobody cares your customers don’t care what you sell your process don’t care you sell what they care is can you solve their problem and the best way I decided talking about them and not about you.

So when I say about offer what I’m saying is what can you offer them to get them to literally respond so we through the goal of you know of outbound the goal of outbound is to start a conversation. You’re not gonna put a Buy Now link in an email get someone to buy your stuff which doesn’t work it’s never worked it never will work.

So what you want to do you want to start a conversation then once you start a conversation. Then you go through normal sales process whatever that happens to be so you want to start a conversation how can you entice someone that has never heard from you who has not asked for you to talk to them to get them to talk to you so what that means that’s what my frame is an offer.

So the great news is an offer can be you know that content you’ve worked on for inbound you create really compelling content it solves a problem for your target market. You can offer that as your author that can be your offer but when these do because need to be set then what you sell no one wants to hear hey hey Liam I just saw a LinkedIn you know check out your site awesome who’s there they got me because you know I’ve been a business 12 years because all the awards I’ve won and no one cares all this kind of stuff and you’ll click this link and book a 45 minute free consultation call well everyone knows that free consultation equals sales call.

I don’t know who you are you’ve offered me no value you’ve offered me nothing to actually say yes please sell me for 45 minutes so the offer is what is that thing you can actually give them to get them in into into your funnel okay that’s thing to get you into the funnel that sounds a little bit like a code that called the action and just though here’s the difference it’s a good question so the difference is the call to action is literally what you want them to do so I’ll give you an example okay so we use webinars does our current offer we very successfully so our offers a webinar that teaches people about how to create 21 powerful offers funny enough all right.

So it’s about and it’s all the different types you know case studies versus webinars  versus you know blog sharing. So these 21 different types I would valuable things you can create an offer. So create a webinar so that’s our offer right you want to get them to the webinar as we want we do now the call to action can change the call acts we click this link to go schedule your register of that webinar the call actually be reply to this email and I’ll register the webinar. So that’s the thing you’ll be careful if the call X is actually literally what sounds like it’s what are you asking them to do in order

to get get that valuable offer so that’s the little bit of nuance there that it’s a big difference right. So a call action a book a consultation call well no that’s not that’s that’s that’s what you want them to do but have you offered any value the offer could be so if your service companies listen to this. So this is the problem so this is the challenge right so you know you provide that your coach other control. I know I talked to a founder of a small company that can help them build the sales process I know there any value for my time.

So if I offer them a free 30-minute call there is actually value there in my eyes but not in a stranger’s eyes they don’t know who I am they don’t know that I know I’m talking about they have no idea that kind of stuff right so I have to create something that is valuable enough for them to be willing to pass that I don’t know you test so what you could do is you say hey you know I you know what I want to offer you is one specific thing all right.

So you say if you’re a copywriter you do content marketing in a service you’d say look let me I’m going to I’ve checked out your website I’ll see that your calls to action for example of get to get people to subscribe to your newsletter aren’t powerful enough.

So I’m gonna write you one free call-to-action to use on your website right you know if you if you’re interested please reply here all right so the call to action on the email is reply all right the call to action is a book a meeting but the offer is I’m gonna give you a free call to action I’m gonna write one email for you or whatever that kind of thing so think that’s the difference the offer is what you’re giving them but you’re literally what you’re offering to them right the call to action is how they can take advantage of it.

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