Founder and CEO AT
Dan sold his first business (a mixed martial arts gym) for six figures in
Close The Deal – Ramp Up Your ROI On Automated Email Campaigns
My first business was a martial arts gym – it was a great business. I didn’t want a job but I had to pay for grad school so I turned my sport into my livelihood.
The problem with my gym business was that I lived in a small town and couldn’t operate a high traffic low conversion business. I’d be out on the street in no time if I went that route.
Tactic that has had the biggest impact on Dan’s success
Ramping up your ROI on automated email campaigns.
Result if you follow the steps in Dan’s session
Higher email open-rates and conversions by improved segmenting of your list.
Expert session snapshot
I’ve gotten this a million times as a question you know well how would I segment you know leads us as they enter generally speaking so without without knowing someone’s business if you know someone’s business like if you basically ask a business owner you grab them by the shoulders and you say hey what are the main buckets that your leads fall into that you need to treat them differently in order to sell them differently they’re gonna be able to tell you right um you know when I used to do email marketing consultancy stuff.
There were people who wanted more leaves there were people who wanted more
I’d say slice people by their
Yeah yeah so role could be on seniority and decision making ability so you know executive business leader that you’re selling to versus somebody you know a little bit lower down in the the totem pole so to speak in terms of their their ability to kind of move a sale forward um it could also be divisions right so if you sell um you know if you sell a product that has to do with searching for intellectual property and like IP related stuff.