David Darmanin

David is the CEO and founder of Hotjar. Over the 12 years before founding Hotjar he generated hundreds of millions of dollars in growth consulting fast growing startups and fortune 500 firms. He has built multiple teams, developed brands and run hundreds of tests for his clients… spanning across 19 languages, 12 currencies and 13 industries. Today Hotjar is used on over 150,000 sites and is one of the fastest growing analytics startups in the world.

Expert session

Tactic that has had the biggest impact on David’s success

Using creative ways to increase referrals to earn thousands of email subscribers.

Result if you follow the steps in David’s session

Early adopters spreading the word about your company giving your product launch and email list a boost.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

We visualize this I said if you want this give us your email and yeah basically once you give us your email you’re put in a queue to get access to hundra and then if you referred friends to join the queue you’d move higher up on the list which means you get access quicker and we also did incentivization and such as the first twenty would get a free lifetime account top 200 via the t-shirt. If you referred five people you get six months free of hard drive and this was extremely effective right so a lot of this was actually learned from the previous project that we had failed with we had built a tool for retail andhospitality businesses to kind of improve loyalty from their customers.

So to get them to come back by incentivizing them and why we did fail to get traction we learnt a lot about human behavior. So for example we discovered that if you want to get people really engaged and participates in a program ideally you need to have two dimensions one dimension is for what we call the competitors. So some people love to compete they want to be first second and that’s why we gave the lifetime accounts to the top 20 and then 200 t-shirts right so there’s a competitive nature but then there’sanother type of let’s say persona which is the people that don’t like to compete and they want to fix let’s say prize.

So that’s where we did stuff like if you recruit five if you refer five friends then you get a fixed prize right so you you don’t necessarily need to compete by having those two kind of ways of incentivizing we  hit a very broad amount of people now we I get a lot of people asking us so oh yeah we want to do this as well right but nothing takes away from the core fact that we were fixing a pain that many other people had right so it works to give t-shirts and to do lifetime and have these kind of competing and the waiting list but at the end of the day the most important thing is to have that core painmany people having their pain and there’s demand for what you’re building.