As an award-winning mentor, trainer and coach, his programs, including The CORE Office Training Program, Purpose and Passion and The Business of Marriage have helped thousands of people develop as powerful business owners, passionate spouses and positive influencers.
His podcast “The Business of Marriage”, where Dino interviews top performing leaders about how they have grown their business without growing apart in their marriage, gained the #1 spot on iTunes in multiple categories. Dino’s unique ability to help high performers in both their personal and professional relationship’s has been featured on ABC, NBC, CBS, FOX News and TEDx.
Getting Started Finding Your First Niches
I hate to be the one to burst your bubble, but it’s for your own good. There are so many options out there in the world today that not finding a specific niche for your business is hurting your bottom line more than you could ever imagine.
Tactic that has had the biggest impact on Dino’s success
Result if you follow the steps in Dino’s session
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
Well, I think the first thing is to do like I said, you know, early, I actually have a passion for relationships. So whatever your passion is, that’s awesome.
Find that passion first, of course, because you want to be working from a space of passion so you don’t get bored with it. But then go and start doing some research on different industries of who needs what and who can really benefit from the thing that you’re doing and look outside the norm.
Understand there are so many different industries out there and so many different people that are not being spoken to in the thing that you want to know about. So say you’re a Facebook marketer and you love to do Facebook ads, well to be able to speak to a very specific niche to say, hey, you know what, all these big companies like Amazon and target and everybody else that’s a fortune 500 company or a fortune 100 company, they’re also targeting yours, targeting your same people with bigger money.
But I can show you how to really narrow it down, niche it to where I can get to specific results in this in your industry. So therefore, they hear you’re talking to them about their problems specifically, and not on a wider base, but you have to have a solution for that problem.
I’d also start looking at who is actually coming to you, and who do you get the best results from. So I had the benefit of, I had an author here locally, who works with the financial market, who helps chiropractors balance their finances.
Well, I helped him in his relationship and so therefore he started talking about me. Because the number one killer of marriages and in the world is money. Money is the biggest cause of divorce. So he was like, you know, help me out here help me out with my clients. And then those clients started gravitating towards me. Chiropractors turned into dentists and orthodontists and then I just saw the opportunity there with mostly orthodontist. I still have some chiropractors that come to me.
And that’s kind of one of the things is that when you niche and you really niche down who you’re talking to, you don’t have to worry about the other people we like to work with to. I like to work with chiropractors, but that’s not my main focus here.
What happens is that you have a targeted market, then every once in a while, you’ll get people on the periphery that will actually come to you as well. So for example, I have a financial planner client right now who’s a very big financial planner in Washington DC. I don’t market to financial planners, but he found me through a friend of a friend of a friend, liked what I was doing. But that does business. And then hired me.
But the point is, is that you need to just go and start seeing, look at your current clients right now. See who’s really gravitating towards you. And then focus on that and see how you can serve them better at a higher level.
And then that in return becomes more of a financial game for you. Because if you’re the exclusive person who’s a killer in that market specifically to them, you actually can increase your pay or what you’re charging for what you do.