Greg Hickman

Greg Hickman is the CEO and Founder of System.ly, a done-for-you sales funnel and marketing automation service for entrepreneurs and small businesses. His team works with clients such as Entrepreneur on Fire, Eventual Millionaire and many other top online entrepreneurs.

He’s a blogger, podcaster, speaker and his work has been featured on Copyblogger, Social Media Examiner, Business.com, Target Marketing Magazine and more.

He is the co-host of the Zero To Scale podcast and blogs about entrepreneurship and building businesses on his blog.

Expert session

Tactic that has had the biggest impact on Greg’s success

Qualifying a prospect using automation to save you 100s of hours this year.

Result if you follow the steps in Greg’s session

More webinar attendees with an automated webinar follow-up message that reads naturally like an email forward.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

It’s called the forward follow-up tactic or forward follow-up formula and the first time I saw it was by Lewis Howes and it was when I had registered for one of his I mean one of his webinars it was an automated webinar which I knew but I don’t think it was being promoted. I registered and I didn’t show up you know I was like many people they just expect the replay right.

 So I actually got an email it was probably later that day you know three four hours after the webinar time and it was a forward like now you can forward an email it shows up like FW : and it said you know like why didn’t Greg attend and so I had my name in it and then it came from someone else not Louis and it was like Louis’s assistant and the email is super short it said something like hey Greg you know I think you know this is Brittany I work with Louis and just wanted to reach out and see you know I noticed you weren’t able to attend just wanted to see you know what happened and you know if you want to register for the next one click the link to register for the next webinar and you can see below that you know like if you kind of see like an email thread you can see an email from Louis to his assistant saying why you know can you shoot Gregg an email and see why hidden show up it was it was set up to feel like it was coming from his assistant.

It was all automated but like not only not only being the forward but being from someone else and super short so that can see like hey you know I’m just following up on behalf of Luis you can see below you know I’m like you look below in the email and like you see an email from Luis to his assistant like asking her to follow up with me and it just caught like it caught my attention in my inbox I read the email and I like was just super impressed and now we leverage that sort of formula in various ways for a handful of our clients and you know it for me it broke through the clutter and really caught my attention which I think is what a good email should do.