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Jay Davis CEO of Creatably

Jay Davis

CEO of Creatably
Over 100 million views on videos for clients on YouTube and Facebook. He has created over $100M in revenue through marketing campaigns.

Creatably was started because they saw the need for a marketing agency that married art and science and applied that to achieve explosive growth. Part of their secret is that they only work with companies who have a product people absolutely love.

 

Article

The Techniques That All Viral Marketers Should Know

Jay Davis CEO of Creatably
“Going viral” often relies on people sharing your content. Trillions of views across thousands of viral videos have been clocked in because people decided that it was not only worth their time to watch these videos, but it was also worth it to share them with their social networks.

Think of the last time you’ve been online and saw a cool video…

Expert session

Tactic that has had the biggest impact on Jay’s success
Creating a feeding frenzy around your product
Result if you follow the steps in Jay’s session
Higher sales, views, shares, and engagements at the time of launch

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

There’s other things that we try to do. But kind of the five things that we’ve seen is first, using social currency, to get people to share the product and share to be the first one to share. So sometimes, that’s a discount, giving them some motivation to want to be the first person to get it out there.

And we really learned this with viral videos where we saw that there’s this social currency when you find a really cool product, something that really works. You know, App Sumo is like a great example of this.

I have friends who always be like, Hey, did you see this software? There’s a project management software a couple weeks ago that came out and you know, four or five people reached out to me like, Hey, did you see this? It’s amazing. I love using it.

And so there’s that social currency that people want to be the discover of cool things. And so the more you can enable that and incentivize people to share it and take advantage of that social currency, the better.

Second thing is make things quantity based instead of time based in terms of creating this initial feeding frenzy and we will dive in deeper there.

And then second, or third is using the power of unexpectedness. That’s kind of the core emotion that we always go back to with viral videos. People want to have something that they weren’t expecting. And sometimes we confuse that for weird or crass or goofy. But really it comes back to unexpectedness and a positive unexpectedness.

And then fourth is put on the pressure. So they buy share right now. So we kind of do a combination of both quantity based on how many are being sold so that people feel like there’s this feeding frenzy and then also as they’re in that moment to buy, we want to give them a motivation to buy right then.

And then fifth is create a way to visually demonstrate that the feeding frenzy is taking place. So as they’re sitting there, they’re seeing that, okay, if I buy this right now, I get a special discount or special deal. And then on top of that, they see the social proof that a bunch of people are buying it right now.

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