Jill Konrath of Jill Konrath, Inc.

Jill Konrath

Sales strategist at Jill Konrath, Inc.
International Speaker, Bestselling Author of 4 books, & sales strategist at JILL KONRATH, Inc.

Jill is a solopreneur herself… who’s helped companies bring in millions in net new revenue, increase market share and drive more profitable sales — much sooner!

Article

3 Step B2B Sales Process To Boost Your Sales at Launch

Many entrepreneurs are fully invested in their creation – much like a mother with a newborn baby. They want to show off how great their product is. This can create some problems when a entrepreneur enters the sales process.

If an entrepreneur shares too much enthusiasm when meeting with a potential customer it can actually be off putting to…

Expert session

Tactic that has had the biggest impact on Jill’s success
Using a three-step B2B sales process to boost your sales at launch.
Result if you follow the steps in Jill’s session
A non-intimidating sales process that works with customers in a collaborative way to improve your sales for a product launch.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

For many years., when I was doing my consulting, my specialty was in product and services launching. I spent a lot of time working with large corporations on how to shorten time to revenue on new product introductions.

Literally, I worked in the gap between the sales and marketing to try to find how they could the product selling as fast as they could.

What I’m going to say about entrepreneurs is actually true about all companies, but for entrepreneurs, it is intensely personal. Like I said about my own situation. I invested all those time and energy and my heart was totally in it. It was my baby and I loved what I had.

That still happens to me anytime that I create something, I fall in love with what I created. I’m not detached. I want to go out and show people my baby pictures.

It’s kind of like, look at this thing I created. It’s really fun. And I want to show pictures. here’s what I want them to doi. I want them to say, “Wow look at that cute little baby. Look at that smile!”

That’s what I want them to do, but most people don’t think that babies are cute.

they’re just kind of like, “Nice, that’s really nice”.

Think about yourself. If it’s not your baby, you don’t love it. So, that is the tendency in all of us is that we want and show people what we have. Which means we want to talk about it. We want to explain everything that we are passionate, all the intricate details that clients will find to be boring. They’ll feel like they are being pitched at you’re trying not to pitch. You’re just trying to rope them with your passion.

Instead you see them leaning back, as you are talking to them, with their arms crossed to protect themselves from you now because they feel that you’re trying to sell.

The same thing happens on the phone, when we start hearing objections come up. This is when entrepreneurs should realize that they are …

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