Finding Your USP And Growing Past Your Bottlenecks
Tactic that has had the biggest impact on Joe’s success
Result if you follow the steps in Joe’s session
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
What are their core values? How do they want to be known not just by their customers, but also by their peers? They want to be known as the quickest. They want to be known as the least expensive. Or they want to be known as the best service.
And so I think really taking that time as a business owner to think about, you know, spend that much time to think about what is going to be unique about us. How we’re going to be different, how can we build upon that and create the experience not just for our customers and clients but also for people that work inside of organization, our team. So we can be unique, we can stand out good company.
I think it comes to mind with that Zappos, you know, that they talked about their core values and people literally go and tour Zappos, just because they’re so different than you know, their motto, I think is, “Our purpose is to live and deliver wow”. And they literally live by that experience.
Other business go to see them to see how they can emulate what they’ve done. It’s because they’ve created something unique. And they’re known not just in their business, but by other, by their peers, not just from their clients, but their peers. They create an experience for everyone involved.
I think you can do that. You can create something that is unique whether you’re a real estate agent, like I said, I’m a dentist, a chiropractor, a local business, a flower shop. How can you create that unique experience for each of your clients and customers and also be known for that? So it does take some time. Definitely dive into that.