Josh and Jill Stanton of Screw the Nine to Five

Josh and Jill

Co-Founders of Screw the Nine to Five

Together Josh and Jill have built a brand that is powered by self-liquidating automated sales funnels which allow them to grow their list and customer base for free. We teach people how to do this as a part of our membership community, Screw U and have watched countless entrepreneurs scale their brands through automated funnels.

Article

We Call It ‘The Perfect Sales Funnel’, And It Made Us $370K In 12 Months

We’re the co-founders of Screw The Nine To Five! We help transform unsatisfied employees into dangerously successful entrepreneurs. To make this easy we use ClickFunnels and ConvertKit as well as Deadline Funnel.

Expert session

Tactic that has had the biggest impact on Ray’s success

Using the Perfect Sales Funnel.

Result if you follow the steps in Ray’s session

Maximize sales with a realtionship-building sales funnel that delivers a congruent message.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

We have like a really specific sales funnel strategy that we use and there’s four steps to the strategy the first step is what we call a reed magnet and the purpose behind that I mean what it basically is it’s usually just a pretty piece of content that appears on your site whether it be a blog post podcast episode or a video it’s a free piece of content that appears on your site but it’s about it’s around one specific subject so for us like we teach online business and so there’s multiple subjects people want to learn about so for example Facebook groups is something that people want to learn about right and so we’ll write up three pieces of content around Facebook groups and that’s they’ll read magnets we send people to that as step one.

Step two is a relevant lead magnet and that’s like a free giveaway related to say Facebook groups that people have to opt-in to put in their name and email address in order to get it as soon as they opt-in we then we then sell an introductory offer which is step number three and the introductory offer is again relevant to the subject of Facebook groups so it would be like a mini course so we have a course called engage which is just around like creating and growing a Facebook group your business though the goal is to then upgrade them into a customer from that point the cost of the introductory offer is relatively low just so we can it’s like a no-brainer price point that goal is pretty much just to acquire them as a customer once you acquire them as a customer as many business owners already know it’s a lot easier to sell to existing customers than it is to go out and find new ones and so those people we then upgrade to our for our bar which is screw you and that’s like our all-encompassing so they come into our sales funnel interested in Facebook first but they end on through you which is our like online business membership.

But I think you touched on this the real key these funnels to really get them to heavily convert is to keep the topic congruent across every single stage in the funnel so there’s no hiccups or destruction to the flow it’s all like oh yeah oh of course I want that course Absolutely and so there’s never any pauses or like weird interruptions.

Yeah and so the way that these tools come into play for this this sales funnel strategy is in multiple ways basically so because we create lots of different sales funnels around many different subjects we’re able to like reach a broad audience as opposed to I know a lot of people in our space like to just niche down on one thing the problem is like initial on one thing and you may become really good at that but your clientele your client base is really small so this allows us to create lots of different funnels around many different subjects we can reach the entire audience in the online business space and yeah.

So Clickfunnels is really important for this because because we’re creating lots of funnels clicking on us is an option where you can literally go click a button and it allows you to own an entire funnel so there might be like four or five pages on that funnel I don’t have to go and recreate that ever each other and new sales funnel I just click of a button and then just change the text around and and I’m good to go for the next one so it saved us a lot of time.

I’m nterested to hear about creating these funnels in click funnels versus Infusionsoft how do you combine the two?

Doesn’t mean they do have like some landing pages but click funnels is just like a really really fast easy way of creating effective looking landing pages.

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