David Woodward of ClickFunnels

Joy Passey

The Rebel Business Coach at JOY Prosperity Coaching, Inc.

Joy Passey is the founder of JOY Prosperity Coaching. Her company helps entrepreneurs worldwide grow their business by getting them clear of their goal and then co-creating strategies to achieve it. She uses theatre techniques to help entrepreneurs get unstuck and grow their business in the most cost effective way.

Expert session

Tactic that has had the biggest impact on Joy’s success

Curing the bright, shiny object syndrome that so many entrepreneurs have when working on growing their business

Result if you follow the steps in Joy’s session

Get clarity on what it is you want and a focused strategy to how you will achieve your goal with a timeline and budget that will work for you, your team, and family

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


I think it’s one just feeling happier in your life. You know, I find that a lot of entrepreneurs, they you know, they started this business because they were passionate about it. They were excited about it and they felt they had something to offer and then somewhere along the way, it becomes work.

And then they get so bogged down, because now they have to, especially when they’re growing their business. And they, as we said earlier, the carrying the bright shiny object syndrome, they have all these choices, they get overwhelmed, and then they lose the clarity, and then they’re throwing money here in there.

And so that’s why it’s so important to have the strategy. And then once you have that strategy, you’re able to identify what your values are. And then everything goes into what that focused goal is and the values that we’ve established. Because if it doesn’t, then you know, not to be a part of that.

So that’s like if somebody comes along, and they don’t align with the values and your focus goal, then you know, thanks for offering that money, but something else will come along and you know, and you look for partners who are going to align with your values because I highly doubt somebody like Richard Branson is going to want to work with Donald Trump, you know, I mean, so just as like a big picture kind of thing.

So it’s when you’re very focused goal, you have your strategy, you have your values, you know, you can kind of lead your way through the jungle. And then that’s where it becomes cost-effective.

Any kind of marketing you do, you’re very clear. The more clear you can be about who you are, what you’re looking for. It also goes down to when you have the goal of, you know, if you need fast cash, it’s going to be a different strategy than if you’re building community.

You know, so when you understand like, what’s the immediate goal, what’s the long-term goal, and then that kind of just everything just kind of zooms in.

So when we take like, a business approach to this and we’re kind of being holistic with the approach in our lives so that it touches everything. How do we go about that?

Well, you know, one of the things about that I really appreciate about Richard Branson is, he’s a fun guy, you know, life should be fun. And I think that’s one of the things that people enjoy being with him.

He seems like, he’s just a guy that people want to talk to you, you want to be around him. He’s very likable because he’s fun. And so one of the things about, you know, business is just a part of life.

And one of the things that I look at also is, you know, health as well, if you’re not healthy, if you’re not sleeping, right, if you’re not eating right, and you live, breathe and die, where you’re, your company, it’s like, it’s not healthy, you need to get out, you know.

If we look at Richard Branson, he gets out and he has a good time. But he also is very serious about work and he’s built this, you know, huge company. So it’s really taking, it’s a whole you know, you’re connected to your body.

You know, you have relationships, you need to build and nurture those relationships, the family, you know, having a family and, and just you know, we’re a whole being we’re not just work. We’re not just in our heads.

So when we’re doing this, and I think this is like a really foundational piece, but say we’re setting goals for, you know, our personal life or business. This, I’m assuming kind of comes before that, is that right?

Well, you want to look at the big picture. So when you’re looking at, okay, are you somebody who’s working seven days a week and you have no life? Or are you looking to take Friday off every week? And then how are we going to be able to do that?

So once you realize like, what’s the ideal kind of life situation that you want to set at? Which we would do, you know, earlier in the process, because we will look at like, where do you want to go? Where are you now? And then that’s where you see what the gap is.

So once you understand, okay, I really would like to work, you know, I really would like to travel the world, have a business. So it’s like, okay, so how can you do that? You know, it’s one of the things that you have been able to establish for yourself. You know, Richard Branson travels the world.

So you have to have a team, who are the right team that you know who the right people that you’re going to need. And so it’s really establishing, you know, what’s the lifestyle that you want.

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