Kamila Gornia

Kamila Gornia is the founder and CEO of Heart Behind Hustle®, a business coaching and e-learning company for entrepreneurs who want to make an impact online. Since the start of the business, Kamila has generated over $750,000 in sales, amassed a community of more than 25,000 people, and was able to set her business up in a way that supports her lifestyle, working less than 20-30 hours per week. She has also supported dozens of clients reach the five and six figure mark in their own businesses.

Expert session

Tactic that has had the biggest impact on Kamila’s success

 Using ways to grow a stronger connection with your audience

Result if you follow the steps in Kamila’s session

 A stronger connection with your audience and knowledge of how to grow that connection by going up a level in the pyramid

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

Pretty much every single market online is extremely saturated at this point. So this is one of the best ways to really differentiate yourself as well and become memorable because there’s a problem that a lot of people that I’m working with or my students are facing.

They’re like, “Okay, but there’s like a bazillion other people that are doing what I’m doing. How can I stand out? How do people actually remember me once they’ve seen me online?”

Yeah, exactly. Well, just do that, right? Just be yourself. And whenever we’re able to show behind the scenes, and I’ll get into like what you can actually talk about shortly, but whenever you can show people who you actually are, what is it about you like, the values that you have, what you stand for, we stand against, people are going to know who you are exactly.

If someone resonates with that message and they know somebody else that might resonate with this message, they’re going to be more likely to tag that person. Tell them about you. Versus okay, there’s just this person, she’s talking about accounting.

Great, okay, like 5000 other people in this one group are talking about, like, let’s just be a little bit different, and find ways to be neat, because that’s what it takes to stand out and in today’s marketplace, so on that.

Alright. So I think if you’re not convinced by now, please turn off and move on because I think you should be. And we can dive into the process now of how do we put this into our content.

Perfect. So I wanted to start off by talking about a pyramid of connection. And this is basically something I developed as I was working through some of my clients and I’m not even, I’m not that crazy about the name anymore. Like anytime I write it, I’m like, I don’t know, I might need to change this name, but I’ve used it for like a year and a half.

But anyways, so I want to explain what the pyramid of connection is, as it relates to content marketing. So obviously, in order to get new people attracted to you and interesting what you have to say, we’re going to use content marketing to make it happen.

Now how, what type of content marketing, what, how exactly we’re going to be connecting with people. So as somebody that wants to stand out, look, you know, look different from other people and actually make a connection because that’s you need to connect with people, don’t just talk at people. You need to actually like have some kind of a, you know, relationship that’s built.

There’s different levels of content that you can create that basically create a different level of connection. So if you imagine a pyramid that kind of goes like there’s actually five levels of this pyramid. So I’ll go and I’m starting on the bottom, so you can understand basically how it goes.

So in the very bottom, we have text. So any kind of text based content is going to go on the bottom. And the reason why it’s on the bottom is because number one, most people can write, right? So most people can create text based content.

This is your social media posts that are content base with an image event. These are your articles. This is your medium articles, blog posts, anything dot com. That text base is going to bottom.

Most people can make that happen. You don’t really, you can do it from your bed. If you want it, you can do it on your phone and write a whole blog post if you really wanted to, and no one would know where you are, right? You could be on the toilet. Like anything, right?

So most people can do it. It’s the easiest to do. But because it’s the easiest to do a lot of times some things might be lost in translation, some things don’t get necessarily. They don’t get communicated properly unless you’re really good writer.

And that’s not to say that you shouldn’t write. If you’re not good writer, definitely still use this. This is the one you should be using the most often. But just keep in mind that just relying on this is going to be, you’re going to be missing out on a lot of opportunity.

And this is why most people are using it. And also, the least amount of connection is being created with text because of these things that I mentioned. So that’s the bottom.

Now one step up is anything that’s audio based. So audio based are your, I mean, sometimes, something that people do is they’ll write an article, and then they’ll include an audio version of that article just for the people that are more auditory. That’s your podcast, that’s anything that’s audio base.

And this is also pretty easy for people to do actually. Because again, you can be anywhere, in your house, in an office, doesn’t matter where you are. As long as the audio quality is decent, it’s going to do its job. And people don’t get to see you. Exactly.

So there isn’t that level of connection as the next things that we’re going to talk about. But it’s one step up from text because not as many people are doing it, because it does require a little bit more effort. And does require you to actually say things and you know, to have inflections in your voice and that kind of stuff.

So if you talk in a very monotone way, well, you know, people are going to notice that if you feel really nervous when you’re saying things that people are going to pick up on that so a lot of people are afraid of doing that. But definitely a good skill to develop for sure.

But on the benefit side when it comes to, compares to texts, if you’re ever making jokes in your text that people might not like, maybe you’re being sarcastic, maybe that’s part of your brand or your personality. So maybe we’re sarcastic. Well in text, sometimes people might not really pick up on that sarcasm and they might just think that you’re just not a very nice person.

But if you say it an audio, they’ll be able to see the inflection or like the tonality of it, or maybe that you like, did a little laugh after something and they’ll see like, “Oh, this person is actually just funny” and that’s sarcasm. Haha, I get it. Right? So, different level a little bit of a better way to connect but not the best.

So another step up from there, this is the third up, is video. So particularly this is pre recorded video. So this is where we’re thinking of our YouTube videos that are posted, nicely edited, branded videos anything that’s pre recorded ahead of time including videos that like actually this, this would be because it’s you know, we’re doing it live for ourselves but it’s a pre recorded video, right? So this would also be included in the third category.

Now even less people are doing it which is a little bit higher rap, right? There’s not as many people here. A lot of people are afraid of getting on video and I know because I’ve had to support many people and overcoming that fear. It’s interesting because if you’re watching and you’ve been terrified of getting in video, just start doing it.

And you’re going to be surprised how fast you break through that fear. Because it’s actually, it’s just like once you do it, you’re like, “Oh my God, why was I afraid the entire time?”

So less people are doing the video, but it has a better way of connection because the people actually get to see you at this point. Now, one note on this, if you’re ever doing slides with audio, I would still consider that as audio versus video. Even though the actual format is video. People don’t get to see you and therefore it’s considered audio.