Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press.
Krista is passionate about social media and created one of the first accredited social media certification programs in the world.
Three Tools To Get The Return On Investment From Video You Deserve!
Social media content often feels DIY and made quickly and that works just fine, but if I wanted to put together a professional sales…
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So to me, that’s always the starting point. I think about how important is this video, how many people are going to see it and what’s it going to do for my business.
So for example, I do professional keynote speaking, and I have a demo video of me as a speaker. That video I paid a bunch of money for someone to make a totally awesome video, because that’s my sales video, right?
It’s like a one time big video vital to my bottom line. When I look at some of the sales videos, on our bootcamp digital website, we do like a four day digital marketing workshop, we have a professional video person redoing those videos now because you know, the DIY stuff, it does look a little DIY and for a video that’s gonna convince someone to spend a couple $1,000 with me, it needs to have just, you know, that one level higher professionalism.
But when I look at all of the video needs in my company, if I had to spend, you know, whether it’s $500 or $5,000, on every video that I need, now, I would have a negative return on investment because a video that I’m creating for social media, for example, look, it could take off and do really well and get 100,000 views, more likely than not, though, I’m going to get a couple 100 views. And maybe I repost that video every five months or something.
So I’m picking up a couple 100 you know, three or four times a year. But the reality is I need to be cognizant about how much money, time and effort I can invest in those types of videos, so that I’m still getting a positive return on investment.
And so what I love the most about the tools that I want to show you is for me, these are kind of like the quick and easy tools where you can make great videos that are gonna look good for, specifically they tend to work well on social networks, but they can work on your website or as a part of any of your other video marketing strategies as well.